sem5-razilah- visual principles.pdf

8/14/2019 sem5-razilah- Visual Principles.pdf

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VISUAL PRINCIPLES

Roles of Visual in Instruction

1) Provides concrete referent for ideas

- iconic i.e. more easily to be remembered

as compared to words

This visual image of an appleis the referent of the word apple


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2) Motivate learners

- by attracting learners attention and

generating emotional responses


3) Simplify information that is difficult to

understand


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SERIES OF DESIGN DECISION

Visual Design Element Visual Design PatternVisual Design Arrangement

Visual Element Verbal Element

Realistic

Analogic

Organization

Letter style

Colour

Capitals

Number of style

Size

Spacing

Alignment

Style

Balance

Shape

Colour scheme

Colour appeal

Add Appeals

Surprise

Texture

Interaction

Proximity

Directionals

Figure-groundcontrast

Consistency


4) Provide redundant channel

- comprehend spoken and written

information


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Process of Visual Design

1) Elements selecting the verbal/visual

elements to be incorporated into display

2) Pattern choosing an underlying pattern

for the elements of the display

3) Arrangement arranging the individualelement within the underlying pattern

Surprise

PROCESS OF VISUAL DESIGN

Visual Design Element Visual Design PatternVisual Design Arrangement

Alignment

Style

Balance

Shape

Colour scheme

Colour appeal

Proximity

Directionals

Figure-groundcontrast

Consistency

Visual Element Verbal Element

Realistic

Analogic

Organization

Letter style

Colour

Capitals

Number of style

Size

Spacing

Add Appeals

Texture

Interaction


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Process of Visual Design: Elements

1) Visual elements

i) Realistic

ii) Analogic

iii) Organizational

Elements : Visual Elements

1) Realistic

Show the actual object under study

ABSTRACT REALISTIC


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1) Realistic visuals

The more realistic a visual is, the closer itis to the original


2) Analogic visuals

Convey topic by showing something elseand implying a similarity

E.g. the function of human memory withthe function of computer memory


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3) Organizational visuals

Such as flowcharts, graphs, maps,classification charts

Elements : Verbal Elements

1) Letter style

It should be consistent and harmonize withthe other visual elements

Straightforward and plain style


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2) Number of lettering styles

Not more than 2 different type styles Limit variations (bold, italic, underline, size

changes) to four


3) Capitals

Use lowercase lettersAdding capitals when it is necessary

Headlines can be in capitals but not morethan 3 words


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4) Colour of lettering

The lettering colour should contrast withthe background colour

Think about your audience..


5) Size of lettering

Rule of thumb: make lower case letters !inch high for each 10 feet of viewer

distance


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6) Spacing between letters

Consider optical spacing Estimating approximately equal amounts

of with space between letters

L A B W O R K


7) Spacing between lines

Letters should be not too cramped or toowidely separate

Text is most legible when separation is11/2 times average letter height


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Elements :Elements that add appeals

1) Surprise

Think unusual metaphor, a dramaticchange of size

2) Texture

Use 3 dimensional visuals (if possible) It can convey clearer idea

Elements :

Elements that add appeals

3) Interaction

R of the ASSURE MODELAsk learners to respond visual displays by

manipulating materials on the display


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Process of Visual Design: Pattern

2) Shape

Put and arrange visual into shape thatfamiliar to learner

Simple geometric figure circle, rectangle Consider of the Rule Of Thirds

Rule of Thirds

Place your important elements where these linesintersect

Good places to put things; third of the way up, third ofthe way in from the left

Duff places to put things; right in the middle, right at thetop, right at the bottom, away in the corner


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Process of Visual Design: Pattern

5) Colour scheme

Consider the harmoniousness of thecolour color wheel

6) Colour appeal

Consider warm and cool colour Warm colour active learner, children Cool colour thoughtful learner, adult Consider cultural basis

Complimentary colours: any two colours

that lie directly opposite each other

Analogous colours: colours that lienext to each other

Complimentary and Analogous colours may formpleasing combinationswhen used together in a display

The Colour Wheel


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Use coolcolour for background Highlight important cues in warmcolour such as red and orange

Process of Visual Design:

Arrangement

1) Proximity

Element that close to each other arerelated and vice versa

2) Directionals Can be used to direct attention Eye movement pattern E.g. arrow, bold, bullet


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Process of Visual Design:Arrangement

3) Figure-ground contrast

Wording should contrast to thebackground

4) Consistency

Consistent in the arrangement of theelements Place similar element in similar location Use same text for headlines

End of the Lesson 8

sem5-razilah- visual principles.pdf

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