seminar 091106
DESCRIPTION
Presentation held by Jerry Silfwer.TRANSCRIPT
A strategic outlookon the social web
091106
Seminar: A three-stage-rocket!
1. How do we explain social media?
2. How do we understand them?
3. How do we leverage the power?
Two major shifts!
New ways of consuming media
Social media naturals emerges
The social web
Sharing is caring
Edelman Trust Barometer 2006
0
10
20
30
40
50
60
70
80
2003 2004 2005 2006
US
Europe
Confidence in ”someone like myself” – regarding information about/from a company
Two major shifts!
New ways of consuming media
Social media naturals emerges
The web of influentials
Personal 2.0 presence
Seminar
2. How do we understand the social web?
The social mindset
Be aware!
Viral Is NOT A Strategy!
Viral Campaigning vs Social Networking
Impact
Time
Viral campaigning
Social networking
Strategy 1
Listen
Learn
Engage
Where do they talk about you?
Strategy 2
Listen
Learn
Engage
Understand your ambassadors
Strategy 3
Listen
Learn
Engage
Free your knowledge!
Seminar
3. How do we leverage the powerof the social web?
Two focal points
Digital presence (push)
Ambassador programs (pull)
Questions
People influence people
Springtime Products
Social Web MonitoringSocial Web Alert SystemsBusiness Intelligence/Trend Watch
Social Media Strategies And PoliciesSocial Media Academy (Find Your Social Media Naturals!)
Distributed Online PresenceWeb Focus GroupsProduct Development
Ambassador ProgramsCreative Concept CampaignsBlogger Outreach
Creating Platforms & CommunitiesDistributed Customer Service
Listen
Learn
Engage