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Page 1: Seminar:  Growing More Food with Less Water

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How Netafim looks at the world

April 5, 2011

Eytan Markovitz

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Water, how big of an issue is it?

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Source: Blue Planet Run, Rick Smolan, 2008

1 kg of beef: 15,000 liters

1 pair of jeans: 4100 liters1 kg of rice: 3400 liters1 T shirt: 2700 liters

1 liter of milk: 1000 liters1 glass of beer: 75 liters1 Kg of Apples: 70 liters

1 slice of bread: 40 liters1 cup of tea: 30 liters

Average amounts of water required to produce : day needs - to - day our E f f i c i e n t w a t e r u s

a g e i s

t h e f i r s t s t e p t o w a r d s

e f f i c i e n t f a r m i n g

Water efficiency is a global need!

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3rd millennium’smajor challenge

Watersupply

Population &Food demand

Efficiency Technology

Netafim’s offer tackles both

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A few words about Israel1. Importance of water - 1/3 of the country is a

desert, while the other 2/3 gets rain only 5months a year

2. Innovation – with little natural resources, Israelis focusing on developing new technologies

3. Drip irrigation – was invented in Israel andproved to be the most efficient irrigationmethod

4. Agriculture & Food production – Israeli farmersare among the most productive farmers in theworld, combining efficiency and knowledge

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Why water efficiency is advanced in Israel?1. 1/3 of the country is a desert2. No rain between May and October3. Strong strive for innovation

Israel’s major farming area is inthe Arava desert, where annual

rainfall is around 50mm

Over200mm

below

200mm

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A few words about Netafim1. Netafim is the world’s pioneer of drip, inventing drip in 19642. It took more then 20 years before drip was recognized as the

most efficient irrigation method3. It took another 10 years before drip was recognized as the most

efficient technology to produce more crop with less water, lessfertilizers, less chemicals, less energy, and less labor

4. Now a days drip is used in all continents, in almost all crops,and in almost all types of soil

5. In 40 years Netafim had produced more then 40 billion drippers6. Since its establishment in 1965 Netafim is the largest drip

company in the world

Netafim’s dripper was honored by anofficial Israeli post stamp

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What can technology do?

With technology

Without technology

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The Heart of the technology – The Dripper

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The evolution of drip technology

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Why drip irrigation is so successful?• Highly efficient use of water (more yield / less water)

• Easy to install and maintain

• Ensures plants get the optimal proportion of water and nutrientsneeded (less fertilizers, less chemicals, less labor)

Irrigating the field vs. Irrigating the crop

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How drip works?

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Farmers that adopted drip systems haveachieved:

1. Increased productivity - higher yields2. Water saving – more land can be cultivated

3. Saving of fertilizers and chemicals – costreduction, environment friendly4. Energy saving (electricity or diesel) - cost

reduction, environment friendly5. Labor saving – farmers can cultivated larger

fields

Measuring water efficiency

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Comparison of water efficiencies:

Too dry

Too wet

Perforated pipe Mini sprinklers

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Irrigating the field

Irrigating the crop

Furrow irrigation

Drip irrigation

Greenhouse gasesemitted to theenvironment areboosting global

warming

Drip applies waterdirectly to the soilaround the plants,eliminating gasemission and reducingevaporation water loss

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How drip helped in India(as an example)

How successful can drip irrigation be?

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Examples from India

Figuresfrom

India

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How drip helped in Potato(as an example)

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PotatoPotato -- IndiaIndia

Drip irrigated PotatoProjectSabarkanta, Mahesana GandhinagarLocation

Kufri Lauvkar, Kufri BadshahVariety

FarmersAreaDuration

# 87391.5 ha90 – 100 days

010

20

30

40

50

T u

b e r

Y i e l d

( T o n s / h a )

Drip Furrow

40% increase !

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PotatoPotato -- ChinaChina

Drip irrigatedPotato

Project

Guyuan, Hebei,China

Location

42

48.6

30

35

40

45

50

T u b e r Y i e l d

( T o n s / h a )

Center Pivot SDI

240

145

0

50

100

150

200

250

W a t e r u s e

( m m

)

Cente r Pivot SDI

Subsurface

DripIrrigation

16% increase !

39% saving !

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T o t a

l Y i e l d

G r a

d e

( + 5 0 m m

s i z e )

T o t a

l Y i e l d

G r a

d e ( +

5 0 m m

s i z e )

T o t a

l Y i e l d

G r a

d e

( + 5 0 m m

s i z e )

0

10

20

30

40

50

60

70

T u

b e r

Y i e l d ( T o n s /

h a

)

Drip Rain Gun Rainfed

+74+74+43.5+43.5Drip overDrip overRainfedRainfed

+36+36+24.5+24.5Drip overDrip overRain GunRain Gun

+ 50mm+ 50mmsizesize

TotalTotalyieldyield

Yield increaseYield increase(%)(%)ParticularsParticulars

PotatoPotato -- GermanyGermany

Drip technology improvesproductivity in all countries,even in rainy Germany

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Netafim and Sustainability

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Our CommitmentTo Sustainability

CORPORATESOCIALENVIRONMENTAL

Reduce water depletion &contaminationReduce soil erosionReduce use of fertilizers seepinginto reservoirs and aquifersUtilize recycled water for irrigation

Save energy required for irrigationPreserve scarce farm land &utilize marginal landsPromoting sustainable irrigation &sustainable agriculture

Leaders in the U.N. CEO WaterMandate

Initiate voluntary educationalprojects & interventions

Promote sustainable waterpractices

Share advanced agroknowledge & technologies

Capacity building amongfarmers in emerging markets

Triple Bottom Line: People, Planet, Profit

Maintain high level oftransparencyAdhere to a comprehensiveBusiness Code of ConductStrictly follow standards thatmaximize corporate

sustainabilityUncompromising commitment toemployeesMaintain integrity & honesty

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Netafim’scommunity responsibility

officer

Netafim is a proud memberof the UN’s

“CEO WaterMandate”

Netafim’ssignature

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A comprehensive gravity-based dripirrigation system, developed for smallfarms with little or no electricityEmbedded know-howand means for self sufficientagricultural productionEconomical and simple to operateMaximizes productivity using existingresources

No additional investment in infrastructureIncorporates planning, training, technical& agronomic field support by Netafim

Family Drip System (FDS™)

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Family Drip System – main components

As low as

1 meter

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Promoting advanced farming Leading farmers into the future byEducating and ImplementingIntelligent Precise Drip Systems

Low Pressure System LPS ™

L P S LPS ™

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Low Pressure System LPS ™

Dramatically reduces the energyrequirements, allowing irrigationof larger farms with given amount

of energy

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Low Pressure System LPS ™

Requires as low as 5 meters for pressure

Fi ld t i i g f FDS ti

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Field training for FDS operation

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Netafim & Yamaha Motor cooperation

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Netafim & Yamaha Motor cooperation

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Focused social activities: Water, Food, KnowledgeFor communities in and around our irrigation projectsEmphasis on capacity building

People:

Social Responsibility

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Andhra Pradesh Micro Irrigation ProjectProject area – 434,352 ha

Project cost $249 million187,000 farmers (March 2008), holding plotsof 1 hectare and up

Crops: Fruits, Vegetables, Spices, FieldcropsGovernmental support in the way of subsidy.The drip irrigation equipment was subsidizedby 50% to 70%More then 50% of framers increased theiryields by 25% to 100%, saving at least 25%of their water

Good Practice:

The Indian APMIP

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Good Practice: Yellow River, ChinaZhongwei City, Ningxia Province, ChinaTurnkey irrigation system for 2,000 hectares of desert landMore than 6,000 farmers, with plots of about 2.5 Ha. each

2 cash crops: Chinese Dates and WatermelonsWatermelons are grown between the rows of the Date trees, maximizingland use, giving the farmers quick income until the dates mature.

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Yellow River - ImpactReduce amount of water used for agriculture, so more wateris left for domestic and other uses

Improve the lives of local farmers by increasing their incomefrom agriculture, slow down migration to the cities, a processaccompanied with poverty, increased social unrest and

crime rateUse marginal land for agriculture purposesStop desertification – a serious challenge for ChinaPartners: Farmers, Chinese Government at all levels(village, county, province and Central Government inBeijing), and Netafim

Good Practice: Post Conflict Region

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Kandahar region

120 plots,0.5 to 1 ha. Each

Table Grapes, Pomegranates, vegetables

Good Practice: Post Conflict Region,

Afghanistan

Af h i T i i & k l d T f

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Training seminar:6 weeks training seminar

Co-sponsors: USAID (RAMP -Rebuilding AgricultureMarkets Program), Central

Asia Development Group, &NetafimHeld in Doi Tung, Thailand,

2005

Afghanistan – Training & knowledge Transfer

G d P ti S th t S th

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Good Practice: South to South

Sugar Cane, Swaziland

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Swaziland - Impact

11,600 Ha. Sugar Cane at the Simunye Sugar EstateA cost analysis of seven different irrigation options wasundertaken and the one that offered the best return wasconversion of the dragline sprinkler system to subsurfacedripA post investment audit* confirmed a sucrose increase of15% and water saving of 22% compared to the sprinklersystem, better than originally expected.

*Booker Tate Limited, Oxfordshire, UK

G d P ti Kit i K

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Kamale and Wingoo watercatchments zones in NzambaniDistricts, the semi arid Easternprovince of Kenya200 poor small scale vegetablegrowersFamily Drip System (FDS™)

Mostly women and old people thatcannot continue irrigating withbuckets from the wellsPartners: FAO (main donor),

Amiran Kenya, Ministry ofAgriculture, Agrosphere (NGO)

Good Practice: Kitui, Kenya

Kit i I t

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Kitui - Impact140% increase of harvested yield,200% increased income80% increase in vegetable growingcapacity and knowledge (through pre-post learning training impact testtool)

Other basic farm management relatedknowledge increased of 65% (throughpre-post learning training impact testtool).Switching from bucket irrigation todrip saved around 60% water

G d P i

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Good Practice: Green Walls, Singapore

Reduces airconditioning usage

G d P i

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Good Practice: Urban Green, Tokyo

Reduces airconditioning

usage

Further innovation –

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Further innovation

Reducing gas emission

Methane and N2O are the dominant GHG emission.Paddy fields account for around 20% of human-related emissions of methane.

Reducing gas emission

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Reducing gas emissionDrip irrigation for rice dramatically reduces gas emission

Drip irrigated rice(Texas USA)

Netafim is experimenting Drip Irrigationin Rice for already a few years.

The major targets are:1. Reduce water usage2. Reduce usage of fertilizers and chemicals3. Maintain or improve quality

4. Reduce the emission of greenhouse gases from rice fields.5. As a result of the above – allow global increase of food production withgiven resources and environment care.

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Questions are welcome

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THANKYOU