seminar nhtv - affiliate marketing
TRANSCRIPT
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Seminar NHTVAffiliate Marketing
13th of May, 2011
Leon Gerrits
#NHTVAff
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Agenda
❖ Who is Leon?
❖ What is Affiliate Marketing
- essentials- terms & conditions- trends
❖ Q & A
#NHTVAff
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Who is Leon?
#NHTVAff
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Who is Leon?
#NHTVAff
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Affiliate Marketing
“essentials”
#NHTVAff
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Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.
Bron: Wikipedia, 2011
#NHTVAff
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Visitor
TradeDoubler invoices advertiser
TradeDoubler pays out affiliate
Visitor
Payment
TradeDoubler tracking
Affiliate earns commission
Affiliate Advertiser
#NHTVAff
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Affiliates
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Content / Vertical
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Reward / Loyalty
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Price Comparison
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Search marketeers
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Affiliate Marketing
“terms & conditions”
#NHTVAff
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Remuneration
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Keyword policy
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Cookie-time
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Product feeds
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Deep-linking
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Prepayment
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Sales approval
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Promotion material
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Affiliate Marketing
“trends”
#NHTVAff
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Voucher code websites
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Conversion attribution
versus
Last Cookie Counts rule
#NHTVAff
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Social Media
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Professionalization
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Retargeting
#NHTVAff