NHTV ACADEMIC NHTV ACADEMIC PRE- MASTERPRE- MASTER

SBMSBM

Sybille Van Hoof

E-mail Hoof.S@nhtv.nl

presentation bypresentation by

PROGRAM MANAGERPROGRAM MANAGER

INTERESTED IN BUSINESS RELATED STUDIES INTERESTED IN BUSINESS RELATED STUDIES ON THE LEVEL MASTER OF SCIENCES AT AN ON THE LEVEL MASTER OF SCIENCES AT AN

ACADEMIC (wo) UNIVERSITY?ACADEMIC (wo) UNIVERSITY?

GO FOR THE PRE-MASTER GRADUATION GO FOR THE PRE-MASTER GRADUATION TRACK AT NHTVTRACK AT NHTV

STRATEGIC BUSINESS MANAGEMENT AND STRATEGIC BUSINESS MANAGEMENT AND

MARKETINGMARKETING

Graduation track in YEAR 4 Graduation track in YEAR 4 1 YEAR = 70 ECTS scientific program in year 41 YEAR = 70 ECTS scientific program in year 4

TOP UP = TOP UP = academic pre- master statusacademic pre- master status

BRIDGING THE GAP BETWEEN A BRIDGING THE GAP BETWEEN A PROFESSIONAL BACHELOR LEVEL AND AN PROFESSIONAL BACHELOR LEVEL AND AN ACADEMIC BACHELOR LEVELACADEMIC BACHELOR LEVEL

GRANTING DIRECT ACCESS TO GRANTING DIRECT ACCESS TO

MASTER OF SCIENCEMASTER OF SCIENCE in in

Business related studiesBusiness related studies

TWO DEGREES – TWO AWARDS (diploma)

1. Professional bachelor degree and diploma in the major of your academy (fourth year specialisation = Academic Premaster SBM)

2. Academic Premaster Degree and Award: NHTV Pre-Master Certificate GRANTING DIRECT ACCESS TO MASTER of SCIENCES PROGRAMS at several academic universities.

ACCESS TO MASTER of SCIENCE ACCESS TO MASTER of SCIENCE PROGRAMMES PROGRAMMES

UniversityUniversity FacultyFaculty Master programmeMaster programme

Vrije Universiteit Vrije Universiteit Economics social and MSc in Management(Eng)Economics social and MSc in Management(Eng)Brussel (VUB) Brussel (VUB) and political sciences MSc Bedrijfsvoering (NL) and political sciences MSc Bedrijfsvoering (NL)

Maastricht (UM)Maastricht (UM) Economics & Business Economics & Business MSc International Bus. MSc International Bus.Administration MSc Strategy & Administration MSc Strategy & InnovationInnovation

Mu School of Business MSc Strategic MarketingMu School of Business MSc Strategic Marketingand Economicand Economic MSc Organization, change, MSc Organization, change,

Consultancy Manag. Consultancy Manag. MSc Learning (HRM)MSc Learning (HRM) MSc Supply Chain MaMSc Supply Chain Ma

DOUBLE DEGREEDOUBLE DEGREESBE+QUT QUEENSLAND MSc Int. Business + MSc SBE+QUT QUEENSLAND MSc Int. Business + MSc

Marketing or Integrated Marketing or Integrated or Marketing communicationsor Marketing communications

SBE + NOVA - LISBOASBE + NOVA - LISBOA

MSc programmesMSc programmes UniversityUniversity FacultyFaculty Master programmeMaster programme

Nyenrode Nyenrode MSc in Management MSc in Management tracks: General Managementtracks: General Management

Marketing ManagementMarketing Management International BusinessInternational Business

Financial ManagementFinancial Management

Amsterdam (UvAAmsterdam (UvA)) Economie en Economie en MSC Business Studies MSC Business StudiesBedrijfskundeBedrijfskunde tracks: Marketing & strategy tracks: Marketing & strategy

Leadership & organisationLeadership & organisation Entrepreneurship & innovationEntrepreneurship & innovation

Creative IndustriesCreative Industries International management International management

Msc programma’sMsc programma’s University of TwenteUniversity of Twente Management & Bestuur Management & Bestuur MSc Business MSc Business

AdministrationAdministration Tracks:Tracks: Service ManagementService Management Human Resource Human Resource

ManagementManagement International Management International Management

Tilburg (UVT)Tilburg (UVT) Social SciencesSocial Sciences MSc of Leisure StudiesMSc of Leisure Studies

MSc Human Resource Ma MSc Human Resource Ma (extra premaster of 24 ects) (extra premaster of 24 ects)

Several more ( Wageningen, Warwick etc.)Several more ( Wageningen, Warwick etc.)

WHAT’S IN A NAME?WHAT’S IN A NAME?Master versus Master of SciencesMaster versus Master of Sciences

Sector relatedSector related Specific field scopeSpecific field scope

ex. Media industry, Tourism,ex. Media industry, Tourism,

Offered at an University Offered at an University

of Applied Scienceof Applied Science Title: MasterTitle: Master

at every universityat every university HBO of professional MasterHBO of professional Master

All sectorsAll sectors General scope BusinessGeneral scope Business

ex. Strategic marketing or ex. Strategic marketing or

managementmanagement

Offered at an Scientific Offered at an Scientific UniversityUniversity

Tittle: Master of ScienceTittle: Master of Science Legally protectedLegally protected Academic Premaster Academic Premaster

mandatorymandatory

GENERAL SCOPE STRATEGIC BUSINESS MANAGEMENT & MARKETING

Entrepreneurship Market Organisation People

RESEARCH

NHTV Academic Premaster NHTV Academic Premaster is is embedded in your prof. bachelorembedded in your prof. bachelor

TWO MAIN BENEFITS FOR TWO MAIN BENEFITS FOR GRADUATION STUDENTSGRADUATION STUDENTS

1. Gain one year1. Gain one yearin their academic educational in their academic educational

program to a program to a Master of ScienceMaster of Science

The Dutch government won’t The Dutch government won’t allow pre-masters students to allow pre-masters students to receive study finance. receive study finance.

students registered in a students registered in a bachelor program can receive bachelor program can receive study finance.study finance.

NHTV Academic NHTV Academic Premaster Premaster is is embedded in your embedded in your bachelor programbachelor program

2. Study finance2. Study finance

HZ UNIVERSITY OF APPLIED HZ UNIVERSITY OF APPLIED SCIENCES – Scaldis AcademySCIENCES – Scaldis Academy

Scientific premaster focusScientific premaster focus

EMPHASIS ON BRIDING THE GAP IN YOUR COMPETENCIES EMPHASIS ON BRIDING THE GAP IN YOUR COMPETENCIES

SKILLS: SKILLS: SCIENTIFIC RESEARCH skills for business applied SCIENTIFIC RESEARCH skills for business applied

research research (graduation project)(graduation project) skills in academic reading analysing and writing skills in academic reading analysing and writing

KNOWLEDGE : theoretical discussion in courses, KNOWLEDGE : theoretical discussion in courses, coursework and research projectcoursework and research project

ATTITUDE towards critical and intellectual ATTITUDE towards critical and intellectual leadership and professional business performancesleadership and professional business performances

5 MODULES = 42 ects5 MODULES = 42 ects SBM 1: STATISTICS/ RESEARCH METHDOS (12 ects)SBM 1: STATISTICS/ RESEARCH METHDOS (12 ects)

SBM 2 :SOCIOLOGICAL APPROCHSBM 2 :SOCIOLOGICAL APPROCH CONSUMER BEHAVIOR (4 ects)CONSUMER BEHAVIOR (4 ects)

SBM 3: BUSINESS ADMINISTRATIONSBM 3: BUSINESS ADMINISTRATION Management, Finance, HRM ( 9 ects)Management, Finance, HRM ( 9 ects)

SBM 4: GLOBAL STRATEGIC MARKETING (9 ects)SBM 4: GLOBAL STRATEGIC MARKETING (9 ects) Marketing communication, CRM – E- business Marketing communication, CRM – E- business

SBM 5: RESEARCH PRACTICA REPORTSSBM 5: RESEARCH PRACTICA REPORTS

GRADUATION:GRADUATION:Scientific Research project: Scientific Research project: 28 ECTS28 ECTS Business applied: practical recommendations based on Business applied: practical recommendations based on

scientific research: scientific research: For a company in a sector of your choice: sports, event For a company in a sector of your choice: sports, event

market, tourism, hospitality, transports, media industry. market, tourism, hospitality, transports, media industry. vitality or … telecommunications, banking etc.vitality or … telecommunications, banking etc.

Scientific research meeting academic standardsScientific research meeting academic standards Intensive research coaching:research practica personal Intensive research coaching:research practica personal

tutor and supervision, intervisions etctutor and supervision, intervisions etc

14 weeks fieldwork: here or abroad14 weeks fieldwork: here or abroad

thesis or dissertation writing and defensethesis or dissertation writing and defense

EXAMPLES RESEARCHEXAMPLES RESEARCH What is the rule of teambuilding in a change process of a What is the rule of teambuilding in a change process of a

company?company? How can the use of e-commerce or social media How can the use of e-commerce or social media

increase competitors advantage on the Media market?increase competitors advantage on the Media market? How will quality service management influence customer How will quality service management influence customer

satisfaction in the …. Business?satisfaction in the …. Business? Efficiency of marketing actions?Efficiency of marketing actions?

Etc. Etc. there is research topic list available there is research topic list available

• VISITVISIT: : WWW.NHTV.NL/SBM /SBM RESEARCH RESEARCH ABSTRACTS ABSTRACTS

Year planningYear planning START: week 35 = 1 week earlier than the normal START: week 35 = 1 week earlier than the normal

programs at NHTVprograms at NHTV

3 x 10 weeks NHTV: modules and research coaching 3 x 10 weeks NHTV: modules and research coaching Term 1: lectures and get started in the researchTerm 1: lectures and get started in the research project, academic skillsproject, academic skills Term 2: lectures and appraisal of research topic in theTerm 2: lectures and appraisal of research topic in the business context of the companybusiness context of the company Term 3: lectures and Research project Term 3: lectures and Research project research research

proposa and operational research plan proposa and operational research plan 14 weeks fieldwork and thesis writing here or abroad: 14 weeks fieldwork and thesis writing here or abroad:

starting in Marchstarting in March Dissertation oral defense first week July Dissertation oral defense first week July

Unique Selling Points of this premaster program• Direct ACCESS into a Master of Science title

• Two degrees in one year you gain one year study finance still

possible

• At NHTV: small community and personal coaching you are not a number!

small group of super motivated students

• High qualified Scientific Universities as a partner Ex.: Free Brussels = centre of European institutions networking and employment option afterwards

• Nyenrodian network! Amsterdam Business School!

1. Heavy content means intellectual challenge for students and lecturers

2. Individual support, research practica and tutorials to reach the academic standards reguired at the university

3. Broad scope = broad options on a job

4. Access to strategic leadership functions in a sector of choice: (Tourism? Leisure? Fashion? Media? Vitality? Telecommunication? Banking? ??

5. International classroom and networking

Strengths the NHTV Academic pre-master SBM:

For whom?For whom? ALL GRADUATION STUDENTS WITH 180 ECTS OBTAINED – ALL GRADUATION STUDENTS WITH 180 ECTS OBTAINED –

No failsNo fails

Short track studentsShort track students

all NHTV academies (ILM,TM,ITMC,HM,FM, SLM, M&EM) and all NHTV academies (ILM,TM,ITMC,HM,FM, SLM, M&EM) and Scaldis Academy HZ University Scaldis Academy HZ University

English English

External students to NHTV: special conditionsExternal students to NHTV: special conditions (ask for them in a mail to Hoof.S@nhtv.nl)(ask for them in a mail to Hoof.S@nhtv.nl)

STUDENT PROFILESTUDENT PROFILE

INTELLECTUAL CHALLENGEINTELLECTUAL CHALLENGE BUSINESS ORIENTEDBUSINESS ORIENTED CURIOUS - INVESTIGATINGCURIOUS - INVESTIGATING TOP OF OUR STUDENTSTOP OF OUR STUDENTS AMBITIOUSAMBITIOUS INTERCULTURALINTERCULTURAL OPEN AND LEARNINGOPEN AND LEARNING

ADMISSIONSELECTION PROCEDURE: numerus clausus 45 students

MOTIVATION LETTER , CV WITH PHOTO and

RESULT LIST: 180 ECTS – NO FAILS

To be send to: Hoof.S@nhtv.nl:

INTAKE INTERVIEW: Sybille Van Hoof, room N2424

ENROLLMENT COSTS NHTV STUDENTS:

- NHTV regular statutory fee

- M&EM students: M&EM fee

- 250 EURO EXTRA COSTS

(Assessment test Profiles XT)

BACHELOR STUDENTS EXTERNAL TO NHTV:

NHTV institution fee

THANKS FOR YOUR ATTENTION

GRAB YOUR FUTURE

NOW!!!

WWW.NHTV.NL/SBM

Sybille Van HoofE-mail Hoof.S@nhtv.nl