how cool brands stay hot at nhtv
DESCRIPTION
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh, presented at the NHTV Breda Digital Entertainment 10 Year Event in Breda (NL) on Thursday February 7, 2013.TRANSCRIPT
Content = conversation for Millennials
8%
12%
9%
17%
14%
15%
17%
21%
15%
22%
20%
20%
21%
24%
25%
33%
34%
38%
41%
37%
41%
42%
47%
49%
33%
31%
35%
28%
38%
35%
31%
31%
34%
28%
26%
26%
An advert you saw online
Apps on your mobile device
An advert you saw on TV
Something you saw on Facebook
A website you visited
Something you want to watch on TV
A video you watched online
Some music you want to listen to
Something you saw on TV
Some music you heard
A film you want to see
A film you saw
All the time A lot A littleTalk about
95%
93%
92%
90%
89%
89%
88%
86%
78%
69%
67%
62%
Source : My MTV, Be Viacom insight consumer panel March 2012– Europe: UK, DE, ES, FR, SW & PL. 16-34s