seminário - 13 maio 2011
DESCRIPTION
OPEN INNOVATION Video “(…) it is a more distributed, more participatory, more decentralized approach to innovation, based on the observed fact that useful knowledge today is widely distributed, and no company, no matter how capable or how big, could innovate effectively on its own.” Henry Chesbrough Henry ChesbroughTRANSCRIPT
“the use of purposive inflows and outflows of knowledge
to accelerate internal innovation, and expand the markets
for external use of innovation, respectively.”
Henry Chesbrough
“(…) it is a more distributed, more participatory,
more decentralized approach to innovation,
based on the observed fact that useful
knowledge today is widely distributed,
and no company, no matter how capable or how big,
could innovate effectively on its own.”
Henry Chesbrough
outside.in“external ideas and technologies are brought
into the firm’s own innovation process.”
inside.out“un- and under-utilized ideas and technologies
in the firm are allowed to go outside to be
incorporated into others’ innovation processes.”
Closed innovation principles Open innovation principles
The smart people in the field work for us. Not all the smart people in the field work
for us. We need to work with smart
people inside and outside the company.
To profit from R&D, we must discover it,
develop it, and ship it ourselves.
External R&D can create significant value:
internal R&D is needed to claim some
portion of that value.
If we discover it ourselves, we will get it to
the market first.
We don't have to originate the research to
profit from it.
The company that gets an innovation to
the market first will win.
Building a better business model is better
than getting to the market first.
If we create the most and the best ideas in
the industry, we will win.
If we make the best use of internal and
external ideas, we will win.
We should control our IP, so that our
competitors don't profit from our ideas.
We should profit from others' use of our
IP, and we should buy others' IP whenever
it advances our business model.
in: http://www.openinnovation.eu/openinnovatie.php
http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/
http://www.15inno.com/2010/03/02/open-innovation-examples-and-resources/
http://www.openinnovators.net/list-open-innovation-examples-crowdsourcing-initiatives/
http://www.businessweek.com/innovate/content/apr2009/id2009048_360417.htm
http://www.openinnovation.eu/index.php
http://openinnovation.berkeley.edu/what_is_oi.html
http://www.openinnovation.net/
http://www.leaderlab.com/news/open-innovation/