sempl 18: jure gostiša and frederik andersson
TRANSCRIPT
140 MEUR turnover
1,200 employees
Operations in 9 countries
Summary of key trends in our markets.
What do we have to do?
8
How are we going to do it?
10
11
Cornerstones.
Relevance Data Analytics
Results
Advertising value chain – The Ascent
12
- Segmenting broad decision maker audience to more defined target groups – Selective reach
- Content marketing campaigns to drive segmented engagement.
- Leveraging marketing skills on top to ensure higher delivery of leads.
- Flip the equation! We guarantee the result and take on a strategic consultancy role.
Climbing the value chain – Future ad model
13
Data
Segment Segment Segment Segment
Branding operations- banner sales
Lead generation operations
- Content & Digital marketing
Own channels
Product strategy – Value chain
14
MOSS – aim for growth
SIOL OGLASI
HE
LOVES
US!!!
How big is our audience/customer base FOR REAL
NIŠNI PORTALI
20 niche portals
22 newsletters- 130 – 55.000 subscribers- 27 – 63 % open rate (avg.
34%)
This is the 1st party data slide
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