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Frederik Anseel (Ghent University) Contact: [email protected] Downloads (web): fanseel.be Twitter: @fanseel Does coaching work (and why you should care)

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Frederik Anseel (Ghent University)

Contact: [email protected] Downloads (web): fanseel.be Twitter: @fanseel

Does coaching work (and why you should care)

Does  coaching  work?  

Does  coaching  work?  Of  course,  why  otherwise  

–  Are  coaches  paid  to  do  it?  –  Do  businesses  buy  it?  –  Do  individual  clients  pay  for  it?  –  Do  individual  clients  come  back  for  more?  –  Do  they  have  coaching  qualifica<ons?  –  Are  there  conferences  on  coaching?  –  Are  lots  of  books  published  about  coaching?  –  Are  so  many  employed  to  do  it?  –  Does  it  keep  growing?  –  Are  there  so  many  coaching  businesses?  –  It’s  helping  other  people,  what  can  possibly  go  wrong?  

Well,  that’s  se9led  then…  

The  coaching  field  is  filled  with  contradic>ons.  Coaches  themselves  disagree  over  why  they’re  hired,  what  they  do,  and  how  to  measure  succes…  In  this  market,  as  in  so  many  others  today,  the  old  saw  s>ll  

applies:  Buyer  beware!  (Harvard  Business  Review,  Coutu  &  Kauffman,  2009)  

Problemen  Wat  is  ‘coaching’?  

–  Evenveel  defini<es  als  coaches  

 Regula>e?  

–  Meerdere  federa<es  -­‐  cer<ficering  –  Who  cares?    “Clients  and  endorsements  are  the  currency  of  coaching  business”  

 Wie  coacht?  Wat  gebeurt  er  in  coaching?  

–  Werkingsmechanisme?  –  Doelstellingen  en  match  tussen  doelstelling,  methode  en  context?  

   

Why  should  you  care?  

Why  you  should  care  Indien  u  een  kwakzalver  bent  

–  Dan  weet  u  het  wellicht  niet  (maar  iedereen  praat  achter  uw  rug).  –  Vroeg  of  laat  valt  u  door  de  mand.  –  Kan  u  veel  meer  verdienen  met  methodes  die  ook  echt  werken  –  Kan  u  ook  schade  aanrichten  –  HoeL  u  niet  langer  met  collega’s  te  discussiëren  over  uw  methode  

 Indien  u  een  effec>eve  coach  bent  

–  Kan  u  eindelijk  begrijpen  waarom  u  zo  effec<ef  bent,  ondanks  uzelf  –  Kan  u  uw  effec<viteit  verhogen  –  HoeL  u  zich  niet  langer  te  ergeren  over  de  toestand  van  uw  vakgebied  –  Kan  u  zich  duidelijk  onderscheiden  van  de  kwakzalvers  –  HoeL  u  niet  langer  met  collega’s  te  discussiëren  over  uw  methode  

   

Wat  zegt  de  wetenschap?    

(Noot:  ik  ben  een  believer)  

Hoe coaching evalueren?

Satisfaction

Self-report progress

Coaching Meting achteraf

Objective outcomes

Supervisor or other ratings

80% of studies that evaluated the accuracy of self-assessments of

knowledge, skills or abilities concluded that learners’ self-assessments were

remarkably inaccurate (Sitzmann et al., 2010)

Pre - test / post – test

Pre – test / post – test met controlegroep

Coaching Meting achteraf

Meting Vooraf

Random

Meting Vooraf

Meting Vooraf

Coaching

Coaching

Meting achteraf

Meting achteraf

Hoe coaching evalueren?

Evidence?  •  Quite  a  lot  of  coaching  research  has  been  done  

–  “How  sa<sfied  are  you?”  

•  Rela>vely  li9le  of  it  is  good-­‐quality  research  –  Objec<ve  outcomes,  control  group,  performance  or  development  

•  No  long-­‐term  effects  research  

•  No  compara>ve  research  with  other  interven<ons  

•  Researchers  lament  the  state  of  the  field  

Why  I  believe  coaching  works    

Importance  of  reflec>on  •  Kolb,  Dewey:  “Without  reflec>on,  

experience  may  be  of  li9le  use”  

•  “For  most  individuals  reflec<on  is  probably  the  least  favorite  ac>vity”  

TUM  -­‐  01.10.2013  

Theore>cal  basis  of  reflec>on  •  Dual  process-­‐models  in  cogni<ve  en  social  psychology  

•  Two  modes  of  cogni<ve  processing  

•  Strategy  2:  stronger  and  longer-­‐las<ng  learning  effects    

TUM  -­‐  01.10.2013  

Strategy 1 Automatic Implicit Rapid Undemanding of cognitive capacity

Strategy 2 Controlled Explicit Slow Demanding of cognitive capacity

Systema>c  Reflec>on  Interven>ons  

•  How  to  elicit  strategy  2  ?  

•  Self-­‐explana*on:  "how  did  you  contribute  to  the  performance  observed  in  the  experience",  "why  did  you  do  A  or  decide  B?“  

•  Data  verifica*on:  "consider  a  different  approach  that  could  have  been  taken"  and  "what  might  have  happened  if  that  approach  was  chosen“  

•  Feedback:  "what  worked,  what  did  not  work",  "what  has  been  learned  from  the  experience",  and  "how  will  you  behave  in  the  future?”  

•  Ellis,  S.,  Carebe,  B.,  Anseel,  F.,  &  Lievens,  F  (in  press).  Systema<c  Reflec<on:  Implica<ons  for  Learning  from  Failures  and  Successes.  Current  Direc*ons  in  Psychological  Science  

After Event Reviews

“Learning procedure that gives learners an opportunity to systematically analyze their behavior and to be able to

evaluate the contribution of its components to performance outcomes”

(Ellis & Davidi, 2005: 857)

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Study  procedure  

•  Experiment  –  Feedback:  quan<ta<ve  and  qualita<ve  feedback  for  each  

competency  –  Reflec<on:  behavioral  example  of  a  correct  and  an  incorrect  

response  for  each  competency  required  

Performance 1 Performance 2

In-basket Task 1

No feedback + No reflection

Feedback + reflection

Feedback + reflection

No feedback + reflection

In-basket Task 2

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30  

31  

32  

33  

34  

35  

Vertical bars denote 0.95 confidence intervals

No Feedback / No ReflectionFeedback / No Reflection

Feedback / ReflectionNo Feedback / Reflection

11

12

13

14

15

16

Mean Task P

erformance

Task 1 Task 2

Anseel, F., Lievens, F., & Schollaert, E. (2009). Reflection as a strategy to enhance task performance after feedback. Organizational Behavior and Human Decision Processes, 110, 23-35.

Vertical bars denote .95 confidence intervals

No feedback/ No reflectionFeedback/ No reflection

Feedback/ ReflectionNo feedback/ Reflection

12

13

14

15

16

Mean Task P

erformance

Task 1 Task 2

Anseel, F., Lievens, F., & Schollaert, E. (2009). Reflection as a strategy to enhance task performance after feedback. Organizational Behavior and Human Decision Processes, 110, 23-35.

So,  what  have  we  learned  here?  

Limited  evidence  for  effec>veness  coaching  –  If  you  are  a  believer,  you  should  care!  

   

Focus  needed  in  coaching  interven>ons  

 

         

 

1.   Data verification!2.  Self-explanation!3.  Feedback and self-

awareness!4.  Goal-setting!

         

Thanks!    Contact:  [email protected]  Fanseel.be  @fanseel