CAIN’S VIEW ESTATESMARKETING STRATEGY

Miranda CainFall 2016

Background | Why This Project?■ Ag PhD

■ Barney’s■ College Monthly

■ Fresh Produce

■ Complete Weddings + Events

■ Together We Are One, As One We Are None

Cain’s View Estates

Competitors■ Country View Estates■ Hidden Meadows■ Pine Meadow■ Starlite Estates

Digital Marketing ■ Google Verification■ Google Analytics Academy– Intro to Google Analytics– *Note: All courses are not currently open for certification, but all of the

lesson and assessment content is available for you to learn and test your knowledge in each course. Join the Google Analytics Academy G+ community to get updates on existing and new course content!

■ Google AdWords

THE NUMBERSGoogle Analytics + Google AdWords

Google Analytics

Google AdWords

Evaluation■ Keywords■ Ad Groups■ Bounce Rate■ Goal Conversion Rates

NEW STRATEGYRelationships First, Paid Advertising Second.

“Community will form naturally and organically when you are common experiences and passions.” (Church, Cordell, Moore & Phillips, 2013).

Research■ Surveys■ 9 years 4 months■ Manufacturers– Western Housing– Dakotaland

Strategy■ Integrated Marketing Communications■ Interpersonal Communication■ Engagement Marketing■ Strategies– Points of Interaction– Print Materials

“All the statistics in the world can't measure the warmth of a smile.”

PREGUNTAS??

Works Cited■ Campbell, Richard, et al. Media & Culture: Mass Communication in a Digital Age. Ninth ed., Boston, MA,

Bedford/St. Martin's, 2014.■ Chaffey, Dave. (2016, Oct. 26). Mobile Marketing Statistics Compilation: Statistics on Mobile Usage and

Adoption to Inform Your Mobile Marketing Strategy. Retrieved from http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

■ Curtoni, Justin. Digital Analytics Fundamentals [Video files]. Retrieved from Analytics Academy: www://analyticsacademy.withgoogle.com/

■ DeMers, Jayson. (2015, Dec. 10). 35 Content Marketing Statistics You Need to Know in 2016. Retrieved from http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/jaysondemers/2015/12/10/35-content-marketing-statistics-you-need-to-know-in-2016/2/&refURL=https://www.google.com/&referrer=https://www.google.com/

■ Genovese, Y. et al.  (2016). Gartner CMO Spend Survey 2015 – 2016: Digital Marketing Comes of Age [PDF document]. Retrieved from Gartner Spend Survey: www.gartner.com/digitalmarketing

■ Lamb, Charles, et al. MKTG. 7th ed., Cengage Learning, 2014.■ Lusch, R. F. “Marketing's Evolving Identity: Defining Our Future.” Journal of Public Policy and Marketing, vol.

26 no. 2, 2007, pp. 261-268. ■ Mackenzie, Gordon. Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace. Penguin

Group, 1998.

Works Cited■ Morgan, M. (2016, Aug. 31). Three Technologies You Absolutely Must Have for Better SEO. Retrieved from

https://searchenginewatch.com/2016/08/31/three-technologies-you-absolutely-must-have-for-better-seo/?utm_source=Search+Engine+Watch&utm_campaign=d9f9f8e04f-01_09_2016_NL&utm_medium=email&utm_term=0_e118661359-d9f9f8e04f-17898573

■ Phillips, Robbin, et al. The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing. John Wiley & Sons Inc., 2013.

■ L. Majerus. (2016, Oct. 27). New in AdWords: Demographic Targeting for SEM Campaigns. Retrieved from http://keymediasolutions.com/news/google-2/new-in-adwords-demographic-targeting-for-sem-campaigns/

■ “Launch Your Own Content Marketing Program: Why, Who & How”. Content Marketing Institute, 2 Oct. 2016, www.contentmarketinginstitute.com/launch-content-marketing-program/.

■ Le, Mike. (2016, Aug. 25). Five Common Keyword Research Mistakes You Need to Avoid. Retrieved from https://searchenginewatch.com/2016/08/25/five-common-keyword-research-mistakes/

■ Genovese, Y. et al.  (2016). Gartner CMO Spend Survey 2015 – 2016: Digital Marketing Comes of Age [PDF document]. Retrieved from Gartner Spend Survey: www.gartner.com/digitalmarketing