senorita limonita presentation v5

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ESCAPE TO PARADISE! Disclaimer: Please note, this presentation does not constitute an offer to sell or a solicitation of an offer to buy securities of iCre8It Marketing, Inc. (the "Company," "our," "we" or "us") in any jurisdiction where it would be unlawful to do so prior to the registration of such offer. Our securities shall be sold only to a small group of accredited investors and any such sale will be made pursuant to a securities purchase agreement and related documentation setting forth, among other things, important risk factors related to an investment in our securities. Forward-looking statements made herein, including, without limitation, financial projections, are subject to numerous risks and uncertainties which could cause actual results to differ materially from those presented in these forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date such statements are made.

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  • 1.ESCAPE TO PARADISE! Disclaimer: Please note, this presentation does not constitute an offer to sell or a solicitation of an offer to buy securities of iCre8It Marketing, Inc. (the "Company," "our," "we" or "us") in any jurisdiction where it would be unlawful to do so prior to the registration of such offer. Our securities shall be sold only to a small group of accredited investors and any such sale will be made pursuant to a securities purchase agreement and related documentation setting forth, among other things, important risk factors related to an investment in our securities. Forward-looking statements made herein, including, without limitation, financial projections, are subject to numerous risks and uncertainties which could cause actual results to differ materially from those presented in these forward-looking statements. You are cautioned not to place undue reliance on these forward- looking statements, which speak only as of the date such statements are made.

2. THE COMPANY DEBRA PHIPPS aka SEORITA LIMNITA FOUNDER, SPOKESPERSON, MOTIVATIONAL SPEAKER ICre8it Marketing, Inc., Phoenix, AZ Formed April 16, 2010 Debra Phipps, creator of SEORITA LIMNITA Most awesome margarita mix on the planet Exciting, multi million dollar lifestyle brand This innovative cocktail mix will soon be enjoyed all over the world for consumers that are thirsty for a fresh and focused capable alternative. 3. THE PRODUCT THE SECRET TO A GREAT BRAND : Solve a Consumer Complaint SEORITA LIMNITA solves TWO! Margaritas are too bitter and acidic. Chemical testing has proven it to be a healthy balance of sugar and acidity. Mixes on the market are TOO sugary sweet. SEORITA LIMNITA contains NO high fructose corn syrup. SEORITA LIMNITA was created with the desire to develop the ultimate, smooth, refreshing margarita. To drink a tropical island vacation, SEORITA LIMNITA is currently available for purchase on the internet. SenoritaLimonita.com 4. PRODUCT VARIATIONS SEORITA LIMNITA is a unique, refreshing mixture that goes down easy and achieves an exquisite, fruity blend. Experience a variety of beverage opportunities: Tequila frozen or on the rocks Rum Coconut rum, banana rum, etc. Wine (the Limonita!) Champagne (the Limosa!) Vodka, Etc. Add it to you healthy smoothie in the morning for an extra zip! Create a strawberry margarita with a handful of strawberries, blueberries, raspberries, etc. Great all by itself mixed with ice! 5. BRANDING AND DEVELOPMENT Registered trademark logo Comprehensive business plan Fresh, fun and innovative marketing plan Multi-million dollar lifestyle brand strategy Professional, interactive website Online social media personality Reputable co-packing company Drop shipper for internet placed orders Affiliate marketing programs - Ujena Swimwear and Vitamix blenders QR code technology Smartphone application Swimwear line 6. FUTURE PLANS Capitalization of the emerging market of low calorie, healthy drinks Skinny version Grab n go pouch complete with tequila Private label swimwear, sport bikini line Designer jeans, fitness apparel, t-shirts, hats Health and nutritional products Makeup line, margarita flavored lipstick Sunglasses, margarita glasses, beach towels SEORITA LIMNITA Cantina bars Wine bar and restaurant participation Representation at sporting events throughout the globe The sky is the limit! 7. BRAND STRATEGY Captivating, sexy and invigorating as her margarita mix, SEORITA LIMNITA not only offers consumers a sip of paradise with her vacation in a glass, but to own the same sunshine yellow bikini that she wears. SEORITA LIMNITA redefines social media as an actual public figure with the adventurous role of promoting her margarita mix all over the planet. She appears to followers as an informative, inspiring, fun and engaging online personality who entices and lures customers of every taste and desire. Her colorful logo, personal appearances and experiences all work together to define the SEORITA LIMNITA brand. 8. ADVERTISING The future of advertising today is telling a STORY. SEORITA LIMNITA is telling a story on the most effective and contagious method of advertising in the world the internet. Inspirational Motivational FUN! SEORITA LIMNITAs unique business model and fresh approach assures market penetration and product growth, gaining recognition from coast to coast and around the globe. 9. MARKETING PLAN Internet via website Social media Bar and restaurant participation Motivational speaking engagements Networking, television and radio Female entrepreneur/social media success Book and screenplay Event participation Fun, tropical games Promo model Limonita Girls demonstrate and attend events throughout the world College students promote SEORITA LIMNITA at parties and spring breaks in sunshine yellow swimwear 10. MARKET RELEASE Jus-Made, LLP, of Dallas, Texas, with over 50 years experience in the beverage industry, is the product manufacturer. Major competitors are not readily identified as there currently is not a beverage similar to SEORITA LIMNITA represented in the market today. Production will saturate the Southwest, increase throughout the United States and continue growth throughout Mexico and the world. Current goal is to have product at the first retail chain shelf in January, 2013. SEORITA LIMNITA will begin representation in stores Summer 2013! 11. FUN FACT MARGARITAS ARE THE MOST FREQUENTLY REQUESTED COCKTAIL IN THE UNITED STATES WITH OVER CONSUMED PER HOUR MARGARITA MARKET DOMINANCE IS ANTICIPATED TO ACCELERATE. 185,000 12. THE TEAM Over 40 years in the beverage industry, understanding of market trends and customer needs brings complete synergy to building an amazing beverage brand. Primary expertise is taking beverages to levels through direct store delivery system nationwide. Represented such leading edge brands such as Xyience, Reeds, Zevia and Jones Soda. Donald R. Chilton VP, Sales With over 30 years of experience, Harry serves on a number of Board of Directors and has instructed instructed hundreds of CEOs from around the world. He has over 19 years in public accounting nationwide serving business leaders as their trusted advisor. His business strategy includes strong emphasis on improvement, planning and implementation. Harry S. Lay, Business Strategy 13. THE TEAM Gerry Foster, Master Brand Strategist David Harvill, Finance Product Manager at Treesweet for 7 years, and Assistant Brand Manager for Proctor and Gamble for 3 years. Transforms small businesses into super brands that someday become a household name. He coaches, consults, mentors and transforms any business into an irresistible brand. Provides excellent Expertise for mega Financial projects. 25 years of a distinguished career as a financial and accounting operations consultant. Has the experience and expertise to ensure desired financial and accounting goals and objectives of a company are successfully met. Former clients include Price Waterhouse LLP, Rite Aid Corporation, Albertsons, and United Health. 14. THE TEAM Bruce Merrin, Public Relations Based in the entertainment capital of the world, Las Vegas, Bruce Merrin has represented celebrities such as Michael Landon, Johnny Carson, Elvis Presley and Ed McMahon. Bruce launched the campaign for Teddy Ruxpin the talking teddy bear, the #1 selling toy for three years worldwide. Handling product PR promotions for Blublocker sunglasses, Rosarita foods, Remy Martin, Cartier, BMW, Versace, Gucci, Discount Tire and Patron Tequila, he is currently consulting with Davalos Tequila on an official campaign launch in early 2013. 15. LAUNCH PLAN SEORITA LIMNITA will build sales and distribution regionally in key markets with the ultimate goal to expand across the United States, Mexico, and globally. SEORITA LIMNITA will launch in multiple formats: Retail Grocery and Convenience Bars and Restaurants Continued Growth of Internet Sales SEORITA LIMNITA will optimize the following opportunities that afford: Defined demographics targeting metropolitan areas, retailer centric High potential outlets based on category potential and traffic count Logistical viability linked with distribution model Marketing strategy applied by geography SEORITA LIMNITA will market using the following distribution options: DSD in primary markets Delivering direct to the retailers warehouse via DSD or through common carrier Depending on the availability of DSD and retailer objectives, a hybrid plan 16. RETAIL DEMOGRAPHICS 17. RETAIL/DISTRIBUTOR OPTIONS Retail Grocery/ Natural Specialty Kroger Safeway Frys Albertsons Save On Foods Public HEB Texas Winn-Dixie A&P Wegmans Sprouts Whole Foods Trader Joes AJs Bashas Total Wine BevMo Giant Eagle Twin Liquors Regional Other Grocery Bars, Restaurants Carlos n Charlies Chilis Garcias Gardunos Javalina Cantina Manuels Pelons TX Hotel California Le Grand Orange Mandalas Cabo Sandbar Spanish Fly Zipps Sports Alternative Internet Sales Airport Concessions Cruise Ships Sporting Events TBD Distribution Options Southern Wine & Spirits Alliance Beverage Youngs Mountain People Natures Best Cornucopia Sysco Associated Grocers Republic Glazers Core-Mark Tree of Life Coast Beverage Group Columbia Distributing Direct to the retailers distribution center Retaiiler Drug, Mass, Club Wal-Mart Target CVS Rite-Aid Walgreens Regional Other Costco Sams 18. PROJECTED RETAIL OPPORTUNITIES 19. PROJECTED INCOME STATEMENT YEAR ONE 20. PROJECTED CASH FLOW STATEMENT YEAR 1 21. THREE YEAR PROJECTIONS - SUMMARY 22. PROFIT MARGINS - SUMMARY 23. MISSION STATEMENT The purpose: To offer a totally new margarita drink experience. SEORITA LIMNITA will take consumers away on an instant tropical vacation with a single sip! The business: SEORITA LIMNITA offers employment to workers around the world in an interesting, fulfilling environment that is all about new experiences. The cocktail mix and ancillary products will provide fun and engaging entrepreneurial opportunities to college students so they may achieve their highest potential. The values: SEORITA LIMNITA is committed to inspire, motivate and educate people around the world to make healthy choices and to live life to the fullest. A portion of the proceeds of the margarita mix will be donated to charitable organizations. 24. PRODUCT EXPANSION TIMELINE SUMMER 2013 PRODUCT LAUNCH AZ, CA, WA SPRING BREAK 2014 DEBUT TX, FL SUMMER 2014 NATIONWID E EXPANSION EARLY 2015 GLOBAL EXPANSION FALL 2015 MARGARITA MIX SOLD ANCILLARY PRODUCTS DEVELOPE D 25. EXIT STRATEGY In March 2011, Bethenny Frankel's Skinnygirl margarita sold to Fortune Brands Beam Global for $120 million. A major player in the spirits market, Beam manufactures such high end products as Jim Beam and Sauza Tequila. Launched in 2009, Skinnygirls first year sales were 100,000 cases. With the acquisition, Beam Global capitalized on the emerging market of low-calorie liquor. Bill Newlands, president of North America Beam Global said, To us, this is the beginning of what we hope will be a very big category. We think Skinnygirl is a tremendous platform to put other premium, convenient, low-calorie products on the market. SEORITA LIMNITA plans on a major acquisition by the end of three years. At that time, she plans to remain heavily involved in the direction of the company and will continue to promote the cocktail mix and expansion of an ancillary line of fun, healthy products. 26. THANK YOU!