THE SENSE-MAKING FRAGRANCEBuilding relationship and storytelling through information architecture

Luca Rosati@lucarosati

Andrea Resmini @resmini

Pensare il mondo come un insieme di oggetti sembra funzionare sempre meno. Un oggetto esiste come nodo di un insieme di relazioni.

– Carlo Rovelli

Commodity

Good

Service

UXDifferentiated

Undifferentiated

Com

petit

ive

posi

tion

PricingMarket Premium

Relevant

Irrelevant

Cus

tom

er n

eeds

Adapted from Pine II & Gilmore, 2011

Product Experience

An example

wine

Phot

o: D

ale

East

, Flic

kr

Phot

o: D

ale

East

, Flic

kr

Phot

o: C

arlo

Mira

nte,

Flic

kr

Again

Phot

o: W

ikim

edia

Product

Experience

This is an experience…

…and this an experience parody

UX is a process

Phot

o: S

ean

Step

hens

, Flic

kr

Phot

o: W

alte

r Lim

, Flic

kr

…and a story

Phot

o: jy

lkoh

.com

Parents do not take their kids to Walt Disney World only for the venue itself but rather to make the shared experience part of family conversations

– Pine II & Gilmore

IA is the connector

Phot

o: M

r. T

in D

C, F

lickr

Correlation is the capability of IA to suggest relevant connections among pieces of information, services, goods.

external =cross-channel

internal = single-channel

Phot

o: W

esle

y Vi

eira

Fon

seca

, Flic

kr

e ‘l correlar m’è dolce in questo mare

Tools

metadata, classification

ThIA

– T

hesa

urus

ital

iano

infa

nzia

e a

dole

scen

za

journey maps

James Buckhouse, Story Maphttps://medium.com/design-story/story-map-3cc64033128e

THE SENSE-MAKING FRAGRANCEBuilding relationship and storytelling through information architecture