workshop - the sensemaking fragrance
DESCRIPTION
The slides from my intro to the workshop I facilitated together with Luca Rosati at the VIII Italian IA Summit in Bologna, Nov 2014. The slides deal with the general principles and the little story that was used as a catalyst for the exercise. I added a few notes for clarity.TRANSCRIPT
ANDREAS @RESMINITHE SENSE-MAKING FRAGRANCEPRE-CONF WORKSHOP - ITALIAN IA SUMMIT 2014
WITH LUCA ROSATI
(I START OUT WITH THE “SUPERMAN RETURNS” STORY
ME AND LUCA TOLD IN “PERVASIVE IA”, HOW THE MAN OF STEEL IS EXACTLY
LIKE US (SORT OF))
KRAM KREMJA←
KRAM → CRAM
(HERE GOES SOME GOOFY THEATRE WITH A VICTIM FROM THE AUDIENCE TO EXPLAIN HOW PHYSICAL BEHAVIOR AND VERBAL
UTTERANCES GO TOGETHER)
ABBRACCIARE
EMBODIMENT
(EMBODIMENT AS THE ROOT OF OUR MAKING ARCHITECTURES, BOTH IN PHYSICAL, DIGITAL,
AND BLENDED SPACES)
(HERE I TELL A LITTLE STORY ABOUT MOVING FROM SICILY TO
BOLOGNA, LANGUAGE AND AFFORDANCES, AND HOW THE WAY WE EXPERIENCE REALITY
IS PRIMARILY SPATIAL)
(CROSS-CHANNEL ECOSYSTEMS PRESENT
INTERESTING CHALLENGES WAY BEYOND WHAT A SINGLE ARTIFACT CAN THROW AT US)
EMERGENCE
ACTIONABILITY
CO-CREATION
(AND HERE COMES THE MAIN STORY AND THE SETUP FOR THE EXERCISE. IT ALL REVOLVES AROUND THE CHALLENGES WE HAD TO OVERCOME TO SEND MY
DAUGHTER TO A SUMMER SCHOOL IN FRANCE)
I’D LOVE TO STUDY SOME FRENCH THIS SUMMER
YOU CAN PROBABLY ENROLL ATA SUMMER SCHOOL IN FRANCE
REALLY?
YEAH, SURE, WHY NOT?
FRANTICALLY SEARCHES THE INTERNET FOR INFO( )
FACTOR #1WEBSITE
FACTOR #2LOCATION
PARISFRANCE
https://www.flickr.com/photos/pedrosimoes7/124758243
JOHN CLEESE AS “THE SCHOOL”
A SPECTRAL TARSIER AS “ME”
THE SCHOOL’S WEBSITE
THE SCHOOL’S WEBSITE
AIRLINE
FLIGHT NUMBER:
“WHAT? BOOK THE FLIGHT FIRST?”
“HRMPF”
TO: SCHOOL IN FRANCEFROM: SLIGHTLY ANNOYED PARENT
DEAR SCHOOL, HOW CAN I BOOK ARATHER EXPENSIVE FLIGHT WHEN I DONOT EVEN KNOW IF YOU CAN ENROLLMY DAUGHTER AT ALL?
THANKS
...
...
“HRMPF (II)”
TO: SCHOOL IN FRANCEFROM: SLIGHTLY MORE ANNOYED PARENT
DEAR SCHOOL, APPARENTLY YOU DID NOT RECEIVE MY PREVIOUS MESSAGE. QUESTION WAS: HOW CAN I BOOK A RATHER EXPENSIVE FLIGHT WHEN I DO NOT EVEN KNOW IF YOU CAN ENROLL MY DAUGHTER AT ALL?
THANKS
...
...
“HRMPF (III)”
“HALLÓ?”
“BOOK THE FLIGHT FIRST? #@!”
“YES”
“SWEAR YOU HAVE A SLOT FOR HER”
“SURE. I SWEAR”
LEGALLY BINDING VALUE OF THAT ASSURANCE: 0( )
TEENAGER GETTING RESTLESS. “ALRIGHT”
THE AIRLINE’S WEBSITE
THE AIRLINE’S WEBSITE
PERSON PICKING UP IN PARIS:
PASSPORT NUMBER:
“HRMPF (IV)”
“I NEED THE NAME OF YOUR CHAFFEUR”
“IMPOSSIBLE”
“WE DECIDE 3 DAYS BEFORE DEPARTURE”
“WRITE SOMETHING AND CHANGE IT LATER”
“WHA?”
“HELLO, AIRLINE?”
“YES HOW CAN WE HELP YOU?”
(VENT, COMPLAIN AND MOAN)
“WRITE YOUR NAME THEN CALL US TO CHANGE IT”
“CAN’T I DO IT VIA YOUR WEBSITE?”
TOTALLY FAKED NAME:
A REAL PERSON:
“NO”
THE AIRLINE’S WEBSITE
UNACCOMPANIED MINOR
YOUR BOOKING IS CONFIRMED
THE SCHOOL’S WEBSITE
UNACCOMPANIED MINOR FEE:
TAXI PICKUP FEE:
THE SCHOOL’S WEBSITE
UNACCOMPANIED MINOR FEE:
TAXI PICKUP FEE:
X
THE SCHOOL’S WEBSITE
PROPOSAL COMPLETED
YOUR TOTAL ISAN INSANE AMOUNT OF MONEY
WILL MAIL TO CONFIRM ENROLLMENTWILL MAIL FOR PAYMENT
“WHA?”
...
...
HALLÓ!
TO: VERY ANNOYED PARENTFROM: SCHOOL IN FRANCE
DEAR PARENT, PAY (INSANE AMOUNT OF MONEY + 300 EUR) AND YOUR DAUGHTER IS ENROLLED.
TX BYE
TO: SCHOOL IN FRANCEFROM: HORRIBLY ANNOYED PARENT
DEAR SCHOOL, WHY SHOULD I PAY 300 EUR MORE THAN WHAT YOU TOLD ME WHEN I CHECKED OUT?
F@#% YOU.
(10 MINUTES LATER)
TO: VERY ANNOYED PARENTFROM: SCHOOL IN FRANCE
DEAR PARENT, YOU ALSO NEED THE TAXI PICKUP WHICH COSTS 300 EUR BOTH WAYS.
TX BYE (PAY IF YOU WANT IN)
“(FLIGHT IS ALREDY BOOKED. @#%!)”
THE VERY WEIRD PAYMENT WEBSITE
WELCOME TO PAYMENTS!
PLENTY OF GIBBERISH
CONFIRM. CLICK ONCE. WAIT.IN CASE OF ERRORS, MAIL SOMEONE
(1 DAY LATER)
TO: HORRIBLY ANNOYED PARENTFROM: SCHOOL IN FRANCE
DEAR PARENT, YOU PAID. GOOD. COULD YOU PLEASE SCAN THE MINOR’S PASSPORT AND SEND IT TO THIS MAIL?
TX BYE
TO: SCHOOL IN FRANCEFROM: NEANDERTHAL-MODE PARENT
DEAR SCHOOL, KINDLY GO #%&! YOURSELVES. NO WAY I’M SENDING HER PASSPORT TO YOU THIS WAY.
(DID I SAY F@#% YOU?)
...
...
TO: NEANDERTHAL-MODE PARENTFROM: SCHOOL IN FRANCE
DEAR PARENT, NOT A PROBLEM. SHE WILL HAND IT TO RECEPTION WHEN SHE ARRIVES. IT’S GOING TO BE A GREAT SUMMER CAMP!
TX BYE
HALLÓ!
SO MANY THINGSARE BROKEN
TRUST
FLOW
OWNERSHIP
ETHICS
THEY HAVE NOTHING
TO DO WITH
FORMS
INTERACTIONS
GESTURES
(EVEN THOUGH THE WHOLE PROCESS FELT LIKE THEY WERE ASKING FOR SOME
BOLD GESTURES ON MY SIDE)
THEY HAVE EVERYTHING
TO DO WITH
INFORMATIONARCHITECTURE
A POSTDIGITAL
WORLD
CROSS-CHANNELEXPERIENCES
PRODUCTS ARE
SERVICES
SERVICES ARE PART OF
ECOSYSTEMS
SO LET’S MAP THESE
ECOSYSTEMS
CONSIDER THESE
ELEMENTS
ACTOR LOCATIONINFORMATION TASK CHANNEL
THEN FIGURE OUT THEIR
CORRELATIONS
READY? LET’S GET STARTED
ALL GROUPS GO