sensemaking through information architecture
TRANSCRIPT
![Page 1: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/1.jpg)
THE SENSE-MAKING FRAGRANCEBuilding relationship and storytelling through information architecture
![Page 2: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/2.jpg)
Luca Rosati@lucarosati
Andrea Resmini @resmini
![Page 3: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/3.jpg)
Pensare il mondo come un insieme di oggetti sembra funzionare sempre meno. Un oggetto esiste come nodo di un insieme di relazioni.
– Carlo Rovelli
![Page 4: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/4.jpg)
![Page 5: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/5.jpg)
Commodity
Good
Service
UXDifferentiated
Undifferentiated
Com
petit
ive
posi
tion
PricingMarket Premium
Relevant
Irrelevant
Cus
tom
er n
eeds
Adapted from Pine II & Gilmore, 2011
![Page 6: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/6.jpg)
Product Experience
![Page 7: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/7.jpg)
An example
wine
![Page 8: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/8.jpg)
![Page 9: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/9.jpg)
Phot
o: D
ale
East
, Flic
kr
![Page 10: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/10.jpg)
Phot
o: D
ale
East
, Flic
kr
![Page 11: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/11.jpg)
Phot
o: C
arlo
Mira
nte,
Flic
kr
![Page 12: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/12.jpg)
![Page 13: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/13.jpg)
![Page 14: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/14.jpg)
Again
![Page 15: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/15.jpg)
![Page 16: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/16.jpg)
![Page 17: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/17.jpg)
![Page 18: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/18.jpg)
![Page 19: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/19.jpg)
Phot
o: W
ikim
edia
![Page 20: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/20.jpg)
Product
![Page 21: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/21.jpg)
![Page 22: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/22.jpg)
Experience
![Page 23: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/23.jpg)
![Page 24: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/24.jpg)
This is an experience…
![Page 25: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/25.jpg)
…and this an experience parody
![Page 26: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/26.jpg)
UX is a process
Phot
o: S
ean
Step
hens
, Flic
kr
![Page 27: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/27.jpg)
Phot
o: W
alte
r Lim
, Flic
kr
…and a story
![Page 28: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/28.jpg)
Phot
o: jy
lkoh
.com
![Page 29: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/29.jpg)
Parents do not take their kids to Walt Disney World only for the venue itself but rather to make the shared experience part of family conversations
– Pine II & Gilmore
![Page 30: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/30.jpg)
IA is the connector
Phot
o: M
r. T
in D
C, F
lickr
![Page 31: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/31.jpg)
Correlation is the capability of IA to suggest relevant connections among pieces of information, services, goods.
![Page 32: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/32.jpg)
external =cross-channel
internal = single-channel
![Page 33: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/33.jpg)
Phot
o: W
esle
y Vi
eira
Fon
seca
, Flic
kr
e ‘l correlar m’è dolce in questo mare
![Page 34: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/34.jpg)
Tools
![Page 35: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/35.jpg)
metadata, classification
![Page 36: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/36.jpg)
ThIA
– T
hesa
urus
ital
iano
infa
nzia
e a
dole
scen
za
![Page 37: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/37.jpg)
journey maps
![Page 38: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/38.jpg)
![Page 39: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/39.jpg)
![Page 40: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/40.jpg)
![Page 41: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/41.jpg)
James Buckhouse, Story Maphttps://medium.com/design-story/story-map-3cc64033128e
![Page 42: Sensemaking through Information Architecture](https://reader031.vdocument.in/reader031/viewer/2022020301/58f9b387760da3da068bd706/html5/thumbnails/42.jpg)
THE SENSE-MAKING FRAGRANCEBuilding relationship and storytelling through information architecture