sentiance - executive summary 20160301
TRANSCRIPT
AMBIENT INTELLIGENCECONVERTS MOBILE DATAINTO SMART LIFE OPPORTUNITIES
The new frontiers for CMOs in the coming years will be data science, machine learning and behavioural insights, which then drive
optimisation and personalisation.
Ajay Agarwal - MD, Bain Capital Ventures , April 2015
Assistance is the new black.
Aparna Chennapragada, Google director, 2016
Over 80 per cent of marketers surveyed believe that personalisationleads to a significant positive impact on both brand perception and
customer engagement...
The Drum Research, 2016
Sentiance’s sensor fusion platform creates Ambient Intelligence,
the ability to monitor and predict behavior for personalized and contextual interaction
AMBIENT INTELLIGENCE
We don’t collect customer data.We don’t sell customer data.
We are not a marketing platform.We are not an advertising platform.
No Context – No Party
PERSONAL DATAEMPOWERS
THE CONSUMER
Two sides to the data story:
DECLARED
OBSERVED
CONTENTStructured, explicit, self-declared, and static
CONTEXTUnstructured, time-series,
observed, and dynamic
Sentiance Ambient Intelligence
EVENTS
Sense and interpret the contextual cues of a mobile user
MOMENTS/ENRICHED EVENTS
Uncover habits and predict human behavior
LAYER 1
LAYER 2
LAYER 3
DRIVING STYLE BEHAVIOR
…
…MORNING
…
SOCIALNESS
NIGHT TIME
WALKING RUNNING
DRIVING (CAR) SUBWAYTRAIN
BUS
MOTORCYCLETRAM
SITTING STANDING
AIRPLANE BIKING
ARRIVING @HOME, WORK,..
SPORT
WATCHING TVCOMMUTE
LOUD ENVIRONMENT
IN A MEETING
ALONE
HOME
WORK
COMPANY
COMMUTING TYPE
CITY WORKER
CULTURAL
CALM
CONTEXTdefines the moment
PROFILES
Learn about the ever-changing personalities of a mobile user
MORNING6 AM
SEMANTICTIME
WORKAHOLICPROFILE SEGMENT
NIGHT OWLPROFILE SEGMENT UBER PARENT
PROFILE SEGMENT
PROFILES & ENRICHED EVENTS examples
MORNING9 AM
SEMANTICTIME
CULTURE BUFFPROFILE SEGMENT
FREQUENT FLYERPROFILE SEGMENT
TECHNOLOGY STACK
Behavioral Insights
Loyalty programs
Retail Marketing
Elderly Monitoring
Remote Patient Monitoring
Clinical Trials
Mobility programs
UBI
Driver Scoring
Fleet Management
Kids Monitoring
Security
Anomaly Detection
Energy Saving
Media Recommendations
Smart Office
Employee Engagement
Geo-Marketing
Smart City
myLifestyle
myHealth
myMobility
myHome
myOffice
myCity
www.sentiance.com@sentiance
© 2016