Using ArcGIS for Economic DevelopmentPresented by: Karen Stewart, Industry Manager, Municipal Solutions

Sue Enyedy-Goldner, Technical Solutions SpecialistMarch 3, 2016

Listen to the Audio Broadcast via your computer- OR -

Call in toll-free: 1-800-747-5150Access code: 031 631 1

Getting Started with WebEx

• Audio Broadcast

- Automatically connected

- Allows you to listen via your computer speakers

• Prefer to use the telephone?

- Click the Request Phone button in the Participant window

- Dial in using the instructions provided in the pop up window

Getting Started with WebEx

• To maximize your view of the Webinar click on the full screen button in the lower left corner:

• To return to the original view, click the blue return arrow button in the top tab:

Open to Questions

• Please use the Q&A panel:

- Choose Ask: All Panelists, type your question and click Send

• If you’re unable to see the Q&A panel, click the Q&A button on the top right-hand corner of your screen:

Today’s Agenda

This Webinar is designed to help you understand:

1. Current Economic Development Trends

2. ArcGIS Solutions for Economic Development

Economic Development

Municipalities are constantly having to balance recruiting new businesses with retaining and expanding existing ones, all while meeting the changing needs of their community, region or province.

Challenges:

- Cost cutting and reduced budgets

- Ineffective use of data and resources

- Need to balance recruiting new businesses with retaining/expanding existing

- Fundamental changes in the Canadian/world economy

Impact on the entire business:

- Loss of existing and inability to attract new businesses = less tax $$$

- Lack of accessibility to stimulate innovation, create sustainability and resiliency

What are some of the Trends?

1. Regionalism

- Collaborating and cooperating with other local EDOs is the new normal

2. Business expansion/incubation

- Existing business continue to be the largest source of local job growth, much more than that attributable to new investment

3. Sustainability

- Fundamental goal for future economic development.

- Canada has three national objectives; clean environment, productive economy and strong community

What are some of the Trends?

4. Population

- Growth, aging and immigration

5. Reshoring manufacturing/focused industry

- Changing world economic conditions have made it economical to bring manufacturing operations back in some cases

Why do something different?

LOB MANAGER

Optimize Key Business Unit Performance

Effectively Engage Current and Prospective

Businesses

TECHNOLOGY EXECUTIVE

Reduce Cost and Burden on

IT

Ensure Security,

Reliability, and Sustainability

Ensure Security, Reliability, and Sustainability

BUSINESS EXECUTIVE

Improve Effectiveness

and Efficiency of the Organization

Demonstrate Responsiveness to Public, Bus., and

Political Leadership Concerns

Empowering the Workforce

Identifying and implementing bestpractices

Spending priorities not properly connected to organizational performance

Inadequate time/resources for training

Questions about currency or accuracy of data that supports decision-making

Inadequate processes and tools for reporting on EDO actions (demonstrating transparency and accountability)

Lack of technology skills in workforce

Cumbersome business processes and workflows

Overwhelmed by logistics of major projects

Communication barriers

Inadequate infrastructure/ITenvironment

Business resistance to COTS solutions

Inadequate infrastructure to support reliability requirements

Business needs change too fast for procurement or support cycles

Legacy system protection

Legacy protection too time intensive to devote resources to sustainable strategies

Getting data out of enterprise systems (application silos)

Breadth of existing systems

Business does not have clear understanding of needs

Lack of tools for market analysis, mapping, and decision support

Outdated communicationtools

Information-sharing processessub-optimal

No operational visibility

Cannot obtain timely data

Relevant information non-existent or poorly organized

Over-reliance on IT or GIS

Dependence on IT and GIS

Poll 1

Question: What is the strongest Economic Development trend you are facing in your community?

1. Regionalism 10%

2. Business expansion/incubation 40%

3. Sustainability 20%

4. Population 20%

5. Reshoring manufacturing/focused industry 0%

6. Other 20%

% based on total responses

ArcGIS Solutionsfor Economic Development

ArcGIS for Economic Development

• Series of useful maps, apps and data focused on government

- Organized into modules

- Extensible, configurable

- Freely available and fully supported

- Foundation for other solutions

- Apps for Everyone

- http://www.esri.com/software/apps

• Network of Esri Services and Partner offerings

- Help users implement, sustain and enhance

• Community of users

- Best practices/implementation support

Data

The secret sauce for economic development

• Who are they? (Demographics)

• What do they do? (Lifestyles)

• How do they spend their money? (Spending Data)

Demographics, lifestyle and spending data can provide answers to the ‘who, what, where and how’ questions businesses need answered.

Goals Addressed by Various ED Apps

SolutionsBusiness Attraction

Business Retention & Expansion

Destination BrandingWorkforce

Development

Live, Work, Locate X X X X

Incentive Zone X X

Site Selector X X

Open Data X X X X

GeoPlanner X X X

Story Maps X X X

What we will be demonstrating

VALUEPATTERNS OF BUSINESS USESOLUTIONS

Live, Work, LocateEconomic Development,

Operational Awareness, Analysis,Constituent Engagement

Allows potential citizens and businesses to explore quality of life indicators and business characteristics that help them determine if they would like to live, work, or locate a business in the community

Site SelectorEconomic Development,

Operational Awareness, Analysis,Constituent Engagement

Helps business owners and corporations locate available buildings and sites, and combine their property search with key community and business demographic information

Story Maps Economic Development, Constituent Engagement

Highlight information from various economic sectors to create interest from business and entrepreneurs to invest in the community/municipality

GeoPlanner An app for informed, evidence– and performance–based planning and design

Economic Development, Data Management, Analysis,

Operational AwarenessConstituent Engagement

Poll 2

Which of these applications does your municipality use?

1. Live, Work, Locate 2%

2. Site Selector 5%

3. GeoPlanner 5%

4. Story Maps 26%

5. None of the above 57%

% based on total responses

Economic Development Demonstrations

Live, Work, Locate Demo

“ … our public facing live, work and locate app for economic development. This

app helps Rancho Cucamonga employees attract new businesses and people

to our community by highlighting key features such as traffic counts and

existing businesses,” said Gillison.

Review and Questions

• Live, Work, Locate

Site Selector Demo

Review and Questions

• Site Selector

GeoPlanner Demo

Review and Questions

• GeoPlanner for ArcGIS

Story Maps Demo

Review and Questions

• Story Maps

You have just seen

VALUEPATTERNS OF BUSINESS USESOLUTIONS

Live, Work, LocateEconomic Development,

Operational Awareness, Analysis,Constituent Engagement

Allows potential citizens and businesses to explore quality of life indicators and business characteristics that help them determine if they would like to live, work, or locate a business in the community

Site SelectorEconomic Development,

Operational Awareness, Analysis,Constituent Engagement

Helps business owners and corporations locate available buildings and sites, and combine their property search with key community and business demographic information

Story Maps Economic Development, Constituent Engagement

Highlight information from various economic sectors to create interest from business and entrepreneurs to invest in the community/municipality

GeoPlanner An app for informed, evidence– and performance–based planning and design

Economic Development, Data Management, Analysis,

Operational AwarenessConstituent Engagement

Why use ArcGIS for Economic Development?

• Implement best practices and provide data to support decision making

• Allow the public to access accurate and current data

• Expose geographic content to a broader group of people by sharing the applications with non-GIS users

• Eliminate and reduce need for outside consultation work

• Enables people to explore amenities and services within a certain drive time for living, working or locating a business

• Promote activities and draw investment into your community

Economic Development Case Studies

Pueblo County, Colorado

Grey County Economic Development Viewer

100%100%$2.8M$2.8M

100100

Summary

In this Webinar you have learned about:

1. Some of the Current Economic Development Trends

2. ArcGIS Solutions for Economic Development

Resources

• http://solutions.arcgis.com/local-government/help/live-work-locate/

• http://solutions.arcgis.com/state-government/help/site-selector/

• https://storymaps.arcgis.com

• http://doc.arcgis.com/en/esri-demographics/

• http://www.esri.com/software/businessanalyst

• Apps for Everyone

- http://www.esri.com/software/apps

• Launch Kits

- Contact Karen Stewart (kstewart@esri.ca) or your Account Manager for more information

GeoPlanner Resources

• Documentation & Tutorials

http://doc.arcgis.com/en/geoplanner/get-started/geoplanner-for-arcgis-tutorials.htm

• Esri Marketplace

https://marketplace.arcgis.com/listing.html?id=5e99f4fa519949209cd3da2966fd543b

• Videos

http://video.esri.com/watch/4148/geoplanner-for-arcgis

http://video.arcgis.com/watch/4498/manage-your-planning-data-with-geoplanner

• Esri Blogs

http://resources.arcgis.com/search/?do=search&collection=blogs&filter=0&lg=en&q=geoplanner&submit

Upcoming Webinars and Training

• Webinars

- March 17 - Migrating to ArcGIS Pro

- April 21 - Esri Canada’s Community Maps Program

- May 26 - Working with Drone and Worldview-3 30cm Satellite Data in ArcGIS

• Training Courses

• Follow us:

twitter.com/EsriCanada facebook.com/EsriCanada

Thank You

• We appreciate you taking the time to participate in today’s Webinar

• The recording will be available online at:

esri.ca/webinars/archives

• If you have any additional questions about the content presented to you, feel free to contact us:

- Karen Stewart, Industry Manager, Municipal Solutions –kstewart@esri.ca

- Sue Enyedy-Goldner, Technical Solutions Specialist –senyedygoldner@esri.ca