seo - a brief introduction
DESCRIPTION
At ApexTgi - ethical SEO Company India, we implement ethical and effective search engine optimization strategies for your website so that it can enjoy top page ranking in Google and other major search engines naturally building on online presence for the site through social media as well.TRANSCRIPT
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Why SEO?• PROS– Cost effective– Sustainable and measureable results– High ROI– People trust organic search results
• Cons– Takes LOTS of time and patience– Algorithm changes– Huge learning curve
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Introduction to SEO
• Keyword Research• On-Page SEO• Off-Page SEO• Measuring Your Progress• Google Penguin Update• Other ways to get traffic• Final Notes/Questions• Live Website Consultation
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Keyword Research
• Importance of keyword research• Understanding your market– location– product type– niche.
• Think like your clients/customers• Build keyword list• Keyword tools
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Google Keyword Tool
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On-Page Optimization• Keyword relevancy
– Title tags and H1 Tags• Meta Tags
– Meta description = good– Meta keywords = bad
• Keyword density• Sitemap• Low Bounce Rate• Loading Speed• Content is KING• CMS
– Wordpress– Magento– Purely custom coded
• DON’T FORCE IT
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WordPress Plugins
• Google XML Sitemap• Yoast SEO Plugin• WP Super Cache• Digg Digg
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Off Page SEO (Link Building)
• Link Building– Page Rank (PR)– Types of links
– Contextual Links– Web 2.0 (Hubpages, Squidoo, Tumblr)– Guest blogging (build relationships)– Forums– Blog comments
– Do-follow, no-follow– Relevancy– Age– Avoid link farms/spam sites
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Measuring Your Progress
• Google Analytics– Traffic– Time-on-page– Bounce rate– Conversions– Visitor Flow
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Google Penguin Update
• Avoid getting irrelevant links• Diversify your anchor text• Diversify link sources• Avoid “over optimization”• Ultimate goal: Natural
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What else besides SEO?
• The internet is a BIG place– Traffic sources
• Social Media– Facebook, Twitter, Pinterest, Youtube, Reddit, Stumbledupon
etc.
• Paid traffic (PPC)– Text ads (Adwords, Facebook Ads)– Banner ads
• Referral traffic– Guest blogging– Online press releases– Email marketing
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Thanks
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