seo and social media - smbme

10
Tweet Me: It’s time to explore how #socialmedia can impact your #SEO with @GirlOrangeCoat #SMBME #SocialSEO

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Suzanne Madore's presentation on the relationship between SEO and Social Media

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Page 1: SEO and Social Media - SMBME

Tweet Me:It’s time to explore how #socialmedia can impact your #SEO with @GirlOrangeCoat #SMBME #SocialSEO

Page 2: SEO and Social Media - SMBME

Tweet Me:#SocialMedia has impacted #SEO says @GirlOrangeCoat @Google + @bing are influenced by social in their results #SERP #SMBME #SocialSEO

Page 3: SEO and Social Media - SMBME

Tweet Me:Your 1st step towards #SocialSEO should be brand consistency. Voice. Logo. Look. Feel. Smell. @GirlOrangeCoat #SMBME

Page 4: SEO and Social Media - SMBME

Tweet Me:Are you using the same keywords when you share your content on #socialmedia? @GirlOrangeCoat explores this with @klout #SMBME #SocialSEO

Page 5: SEO and Social Media - SMBME

Tweet Me:Share content in native tongue. Each network has a different style, purpose + action: tweet, post, pin. @GirlOrangeCoat #SMBME #SocialSEO

Page 6: SEO and Social Media - SMBME

Tweet Me:Make your content as easy to share as possible. Try @sharethis Or explore how each network pulls link info @GirlOrangeCoat #SMBME #SocialSEO

• ShareThis - http://www.sharethis.com/

• Facebook - https://developers.facebook.com/tools/debug

• Twitter - https://dev.twitter.com/docs/cards/validation/validator 

• Google+ - http://www.google.com/webmasters/tools/richsnippets 

• Pinterest - http://developers.pinterest.com/rich_pins/validator/

Page 7: SEO and Social Media - SMBME

Tweet Me:Monitor your brand. Always try to learn about something new: influencers, hashtags, sites or insights. @GirlOrangeCoat #SMBME #SocialSEO

Page 8: SEO and Social Media - SMBME

Tweet Me:Is your #SocialSEO is working? Review goals + metrics | Referral traffic. New fans. Engagement rate. Rinse. Repeat. @GirlOrangeCoat #SMBME

Page 9: SEO and Social Media - SMBME

Tweet Me:With #socialmedia + #SEO nothing stays static too long. Make a plan to stay updated and informed @GirlOrangeCoat #SMBME #SocialSEO

• #SocialSEO

• #socialsearch

• Search Engine Land - http://searchengineland.com/

• Search Engine Watch - http://searchenginewatch.com/

• Moz - http://moz.com/

• Social Media Today - http://www.socialmediatoday.com/

Page 10: SEO and Social Media - SMBME

Tweet Me:Best panel in the history of #SMBME | SEO & Google Analytics | Thank you @amanda_pants @JessCSWallace @jenika29 and @GirlOrangeCoat