seo & social media
TRANSCRIPT
T H E W E B I N A R W I L L B E G I N AT 1 P M C E N T RA L .
W E A R E A L L O W I N G T I M E F O R AT T E N D E E S T O L O G O N A N D G E T
R E A DY F O R T H E W E B I N A R T O B E G I N .
W E A P P R E C I AT E YO U R PAT I E N C E .
Sandee JordanSEM Analyst
Simpleview
SEO AND SOCIAL MEDIA
SEO and Social Media
SEO and Social Media› Social & Search
› How the algorithm works.
› What the webcrawler sees.
› What is a ranking factor?
› SEO Ranking Factors› How Social Media impacts SEO.
› Optimizing Social!
› Open Graph› What is Open Graph?
› How to implement?
S E O A N D S O C I A L M E D I A
Social and SearchHOW TO FIND SOCIAL IN SEARCH
Sangorithm Algorithm
S O C I A L A N D S E A RC H
Highest Number of Keywords Ranks First
Page ACat x 47
Page BCat x 22
Link to ASPCA &G+ MunchkinPost
Page CCat x 7
Link to ASPCA
S E R PA BC
Sangorithm Algorithm
S O C I A L A N D S E A RC H
Highest Number of Links Number of Keywords Ranks First
Page ACat x 47
Page BCat x 22
Link to ASPCA &G+ MunchkinPost
Page CCat x 7
Link to ASPCA
S E R PBCA
Sangorithm Algorithm
S O C I A L A N D S E A RC H
Photos Highest Number of Links Number of Keywords Ranks First
Page ACat x 47
Page BCat x 22
Link to ASPCA &G+ MunchkinPost
Page CCat x 7
Link to ASPCA
S E R PCBA
S E O A N D S O C I A L M E D I A
What does the web crawler see? #HASHTAGSHashtag.org & Whatthetrend.com
URLsKeywords in URLs help the page to rank.Try not to change your board names.
S O C I A L A N D S E A RC H
What does the web crawler see?
Only 40 of Your Friends
S O C I A L A N D S E A RC H
What does the web crawler see?
S O C I A L A N D S E A RC H
What does the web crawler see?Stone Temple G+ Study
Is Social Media a Ranking Factor?
S E O A N D S O C I A L M E D I A
Short Answer
I S S O C I A L M E D I A A RA N K I N G FA C T O R ?
Ranking Factors
W H AT A R E RA N K I N G FA C T O R S ?
• Content• Relevant Terms• Backlinks• Images• Video• Site Speed• H1• Mobile Friendliness
From the Head of Webspam
W H AT A R E RA N K I N G FA C T O R S ?
https://youtu.be/udqtSM-6QbQ
From the Head of Webspam
W H AT A R E RA N K I N G FA C T O R S ?
There are currently no signals in the ranking algorithms that put any weight on how many
Facebook likes or Twitter followers a specific page has.
In the future Google may be able to better identify who is writing content where and place more importance on it based on the influence of the individual. But
for the time being, Google has to crawl the web as it is.
From the Head of Webspam
W H AT A R E RA N K I N G FA C T O R S ?
From the Head of Webspam
W H AT A R E RA N K I N G FA C T O R S ?
An awesome piece of content doesn’t rank well because it has a lot of Facebook likes, it ranks well because it’s awesome, and
in turn it gets shared on Facebook a lot because it’s
awesome.
Correlation vs Causation
W H AT A R E RA N K I N G FA C T O R S ?
S E O A N D S O C I A L M E D I A
How Social Media Impacts SEO
Link Potential
Social media activity can help to increase awareness of a brand or website content.
S E O A N D S O C I A L M E D I A
Personalization
Websites recommended by your people in your circles are more likely to rank higher for you because of the connection.
S E O A N D S O C I A L M E D I A
Brand Signals
Social media helps to increase brand awareness!
S E O A N D S O C I A L M E D I A
Traffic Volume and Site Engagement
Social media drives engaged users to your site.
S E O A N D S O C I A L M E D I A
Profile Ranking
Your social media profiles rank for branded terms. Earning you additional real estate.
S E O A N D S O C I A L M E D I A
S O C I A L A N D S E A RC H
Technical Tips
• Research keywords and USE THEM.• Crawlers can’t see photos• Drive users from your site to Pinterest
•Track Facebook engagement using Insights
• Use multiple content types(editorial, Top 10, comparisons) to findwhat works for your audience.
•Don't use more than 2 hashtags per tweet #itsannoying #confusing #lookslikespamtome
•Only use hashtags in 50% of your tweets
•Drive users from Twitter to your site
S O C I A L A N D S E A RC H
Building Relationships
S O C I A L A N D S E A RC H
Content Needs
STOP SELLING!
CONTENT MUST BE UNIQUE!
S O C I A L A N D S E A RC H
Content NeedsConversational Content Examples:
Best days to go to the zoo. Unconventional first dates. Why you should park in the east lot of the zoo.
Recycle topics to see what your audience likes.
Elephant EncounterTucson Zoo
Killing ZombiesSlaughterhouse Tucson
All Souls' ProcessionDowntown Tucson
S O C I A L M E D I A S C O R E C A R D
Average Share Scorecard
B E S T T I M E S T O P O S T O N S O C I A L M E D I A
Best Times to Post
1–3 pm
1–4 pm7–10 pm
1–3 pm
8–11 pm
O P E N G RA P H P R O T O C O L
What is Open Graph?
The Open Graph protocol enables any web page to become a rich object in a socialgraph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
O P E N G RA P H P R O T O C O L
What is Open Graph?Look for og:title, og:url
O P E N G RA P H P R O T O C O L
What is Open Graph?Facebook Tags
O P E N G RA P H P R O T O C O L
What is Open Graph?Twitter Cards
O P E N G RA P H P R O T O C O L
What is Open Graph?Implementation
• These tags should appear in the <head> of your page’s HTML.
• Talk to your CMS Developer or install a plugin.
How to find Sandee J
S O C I A L M E D I A T O U R I S M S Y M P O S I U M
› Sandee JordanSEM AnalystSimpleview
simpleviewinc.com/SEMBlog
MartaMaureux