social media optimization - integrating seo & social media
DESCRIPTION
Are you using the "silo" method in your interactive marketing? Social media and search marketing efforts should be integrated for effective web marketing results.TRANSCRIPT
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Sites
Search
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Holistic Web Marketing | Organic + Paid + QOV Metrics
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Social
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
The Perfect StormThe Rise of SEO & SoMe
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The Rise of SEO & SoMe
Fact: We Like to Search
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SEM Marketing Spending
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Social Media Stats
The Stuff You Already Know
• Facebook has over 400 million users worldwide
• Twitter grew over 1,000 percent in 2009
• LinkedIn has over 60 million users
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• Social media is the top digital priority in 2010 among senior marketers
• 70% of bloggers are organically talking about brands on their blog
• There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
Marketing Budgets are Changing
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Social Search?
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Welcome to Real Time
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Google’s Getting Social
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“Do not confuse motion
and progress.”
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and progress.”
A rocking horse keeps moving but
does not make any progress.
Alfred A. Monapart
No Site
Is An
Island
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The Silo Approach
TRADITIONAL
MARKETINGSEARCH ENGINE
OPTIMIZATION
SOCIAL
MEDIA
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WEBSITE
A Better Approach
Traditional Marketing
Search Engine Social Media
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Engine Optimization
Social Media
WEBSITE
The Ideal
Marketing
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Marketing
Marriage
The Art &
Science
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Science
Of Search
The Basics of Search – Organic & PPC
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The Pillars of SEO
On-Page Optimization
• Keyword rich text• Headings• Title tags
Off-Page Optimization
• Solid keyword list • Linking strategies• Anchor text
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• Meta tags• Calls to action• URL structure• Internal linking• Much more!
• Anchor text• Directory submission• Keyword focused links• Social media!
Focus on Quality
TargetedTraffic Generated
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Quality OfVisit
Conversion
Harnessing “People Streams”
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Tips for Social Media
Optimization
Linkability!
Key to Success: Fresh, high-quality content!
Tactics:
•Blog
•Whitepapers
•E-books
•Sharable content on your website
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•Sharable content on your website
Make Sharing Easy!
Remember, good content get’s shared. Are you making it easy for viewers to share?
Top Sites to Consider:
•Delicious
•Digg
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• Technorati
• Google Buzz (maybe)
High Quality Blog Content
• Integrate your top performing keywords
• Download the “All in One SEO” Pack for Wordpress
• Outbound Links
• Offer RSS & Subscriptions buttons
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•Headlines, Tags & Categories
•URL Structure
• www.yourblogsite.com/?p=123
• www.yourblogsite.com/2007/01/01/blog_entry_title_here
Optimize your Social Media Profiles
•Make sure your linking to your website in all profiles!
• LinkedIn links
• Facebook Fan Pages
• Twitter bios
• Delicious, Digg and other social bookmarking profiles
• Integrate keywords in bio’s
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• Use bit.ly to track and measure all links you are sharing
• Dynamic content (video, images, podcast, etc.)
•Use quality headlines and keyword rich descriptions
• Don’t forget keyword rich tags
Dynamic Content
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Align Measurement Tactics
•What are your objectives & goals?
•Use Google Analytics to monitor, measure and adjust
•Use bit.ly to track and measure all links you are sharing
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Social Media Optimization
But Remember
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Tips for Success
• Content is King – Quality content will always win!
• Be a resource – Share unique, relevant and helpful stuff
• Be real & authentic – It actually works!
• Social media is a two-way space
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Questions?
Billy Fischer | [email protected]| 614.448.1809
7003 Post Road, Suite 416
Dublin, Ohio
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Twitter.com/billyfischer
Facebook.com/billyfischer
Linkedin.com/in/billyfischer
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