WHO IS TRACY MALONE@TracyAMalone – TWITTER LINKEDIN.COM/IN/TRACYSCHLOSS BLAB.IM/TracyAMalone

Without Question

DoThese

EvolutionSEO Changes Understatement

The RULES are always changing

SOCIAL MEDIA CHANNELS DOMINATES RESULTS

GAME of SEO began

When things got CROWDED

#WePaid

and PAIDtop COSTING keywords

$54 cpcPhoto credit - http://www.wordstream.com/articles/most-expensive-keywords

Local SEARCH results

PAID

ANSWERS

SOCIAL RANKED

LOCAL

ORGANIC

Google Answers and Builds data

Look at his social profile inks

social is hard to BEAT

GETTING STARTEDTying it allTOGETHER

GREAT CONTENT

GREAT CONTENT

GREAT CONTENT

GREAT CONTENT

GREAT CONTENT

GREAT CONTENT

GREAT CONTENT

WEBSITE

Blog – oxygen to websiteKeep CONTENT Fresh – get indexed quicker

Creates SOCIAL food to share

$120,000Blog Post

Tell STORIES

WEBSITE

BLOG

MOST important business asset – EMAIL LIST

Why do they want to subscribe?

Consistent delivery PLAN

LINK to YOUR website

WEBSITE

BLOG EMAIL

SHARE YOURS

SHARE THEIRS

Using these share features makes

Sharing easy

THEY ARE TALKING TO EACH OTHER

WEBSITE

BLOG EMAIL SOCIAL

YOUR ONLINE PROFESSIONAL PROFILE!

RESUME – Looks back at what you have done

LINKEDIN – Looks at what you CAN do!!

SEO

SOCIALProfilesRANK

MOST things on Facebook BELONG on BLOG

What you put on facebook is gone in a day unless someone goes to your page.

INDEXABLE - searchable

PIN FROM your WEBSITE

#HASHTAGS

AUTOMATION

WHY SO IMPORTANT??Coming up on first page

PEOPLE CHECK YOU OUT

We CAN control what they see on LinkedInWe can KICK ASS because we know SEO

Googleyourself

People are using Search on LinkedIn

KEYWORD THAT TITLE – WHAT DO YOU WANT TO BE FOUND FOR?

Add ALL contact information – Isn’t that the point?

Summary 2000 charactersWHO - do you help? WHAT - do you do?

WHERE - do you service? WHEN - How long have you been doing this? Experience must shineWHY – show your passion – Remember you are selling your services

Speak in 1st person – you are not a company

BLAB.IM

The New SEOSearch Engine Optimization

Simply Excellent Online

Search Engagement Optimization

USE YOUR mad SEO skills to Optimize

FollowME

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