seo bar camp presentation - how to scale your agency
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Traffic Optimiser Company Credentials
Prepared in confidence for Huawei by:Traffic Optimiser
3 Hanson St London, W1W 6TBwww.trafficoptimiser.com
Please contact:Huw Aveston
[email protected]+44 7780975315
SEO BAR CAMP
How to run an SEO agency
Core statistics
2 0 0 9
LDN SCL POZ
Founded in:
20 multilingual experts:
Offices in:
12 2 6
HOW TO BUILD AN SEO AGENCY8 KEY LEARNINGS
How we scaled our SEO agency
July 2012
4 staff
£300k
July 2013
20 staff
£1m
A YEAR IN THE LIFE OF TRAFFIC OPTIMISER
These are our 8 tips based on our experiences and mistakes we have made
ITS A JUGGLEING ACT
WE COULDN’T BUILD AN SEO AND MOBILE AGENCY AT THE SAME TIME. ALTHOUGH WE THOUGHT WE COULD AT THE BEGINNING
1YOU CAN’T DO EVERYTHING
DON’T GET BOGGED DOWN IN ADMIN
HIRE SOMEONE TO TAKE CARE OF FINANCE, HR AND EVENTUALLY THE TEAM...
2BE THE TALENT
For me its been about instilling the right thinking methodology and the team can do anything!
TEACH YOUR TEAM THE METHODOLOGY 3
When you stop investing your time and are lazy you will notice the difference
Devote time to everyone – everyone needs love, otherwise they won’t stay
4INVEST IN YOUR TEAM
People are forgiving...
5OWN UP TO FAILURE
Your brand, website, ideas, the way you have done things in the past…..
6DON’T GET ATTACHED TO ANYTHING
RADIAN6Did not work for link building for us
Custom Twitter tool which pulls out Twitter handles and URLS is a lot more useful for SEO and outreach
Buzzstream – too clunky, limited functionality
Custom link management workflows to improve efficiency
Link auditsAutomated reviews
HAVE THE RIGHT SKILLS AT HAND 7
YOU WILL ONLY MAKE YOURSELF UNHAPPY
But make sure you give yourself some OUTS
8FOCUS ON YOUR PRINCIPLES NOT THE PRIZE
What does it mean for everyone?
• In-house SEO skills work perfectly for agency– Your skills are broad so flexible to tackle different tasks– Makes you think big, stops you from focusing on low value tasks
or initiatives– Trains you to work with big data and build the right tools to
access this data– Trains you to pitch ideas at the right level
• What I wasn’t ready for– The amount of time I needed to work on training the team– Long Friday lunches are a myth
Contact us
Our offices are based in Fitzrovia and can be easily accessed by the following tub stations:
Our address is:
3 Hanson St London, W1W [email protected]
+44 207 323 6891
You can also contact either of our directors :
Huw Aveston: +447780 [email protected]
Chee Ho Wan: +447968994878 [email protected]