seo: how to drive more traffic to your website
TRANSCRIPT
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Brock Murray, Director of Web Marketingwww.seoplus.ca | @SEOBrock | [email protected]
SEO: HOW TO DRIVE MORE TRAFFICTO YOUR WEBSITE
SEO: HOW TO DRIVE MORE TRAFFICTO YOUR WEBSITE
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BEFORE WE START…
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REQUIREMENTS
Website (preferably on a CMS – ie WordPress)
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HIGHLY RECOMMENDED!
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Search Engine Optimization (SEO) is the process of Improving the visibility of a website or a web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.(Source: Wikipedia)
WHAT IS SEO?
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Why Choose SEO
of online traffic to businesswebsites comes from searchengines.
It’s the most cost-effective way of driving targeted traffic to your website.
It provides credibility and trust for your business.
93%
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Your competitors are doing it.
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ORGANIC SEO
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Organic Search vs. Paid
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Organic Search vs. Paid
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Click-through-rates by Position
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#1 #2 #3 #4 #5
33% 18% 11% 8% 6%
SEARCH TERM:HOME INSPECTION
OTTAWAVOLUME: 320 /
MONTH1. 105/MONTH
2. 583. 354. 265. 19
1. 105/MONTH
2. 583. 354. 265. 19
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Main Factors of SEO
Page speed, Mobile-friendly,Fresh, unique content
URL structuredomain age
Backlinks,Local Citations
+1s, shares, likes
On-pageFactors
Off-pageFactors
SocialNetwor
ks
URL Factors
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The SEO Pyramid
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Social
Link Building
Keyword Research& Targeting
Accessible, Quality Content
On-site User,Engagement,Social Media,Viral Marketing...
Keywordbrainstorming,Anchor text, H1s,Metas, Text...
Link creation,Scalable,Content-basedLink Strategies...
URL structure, Sitemaps, Bot Accessibility... (THINK BLOGGING!)
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Bad SEO Techniques
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Paid links Stuffing Cloaking Hiding Link Spam
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SOCIAL SIGNALS MATTER
Social Signals are thought to factor about 5% of Google’s Ranking Algorithm
Allow your customers/prospects to find you easily
Social Shares are becoming integral to any SEO campaign
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SEO AUDIT
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WOORANK.COM
WOORANK – SEO AUDIT TOOL
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KEYWORD RESEARCH
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KWFINDER.COM
KW FINDER – KEYWORD RESEARCH TOOL
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BACKLINKSSTILL THE #1
RANKING FACTOR!
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BACKLINKS ARE VITAL TO SEO
Backlinks continue to be the primary factor in ranking websites
Quality backlinks = authority
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BACKLINKS ARE VITAL TO SEO
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HOW TO TRACK BACKLINKS – PAID TOOLS
Semrush http://www.semrush.com
Majestic https://majestic.com
OpenSiteExplorer by Moz https://www.opensiteexplorer.com
Ahrefs https://ahrefs.com
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MAJESTIC
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MAJESTIC
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MAJESTIC
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MAJESTIC
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SEMRUSH
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SEMRUSH
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AHREFS
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AHREFS
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AHREFS
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AHREFS
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OPEN SITE EXPLORER
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OPEN SITE EXPLORER
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OPEN SITE EXPLORER
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OPEN SITE EXPLORER
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SEMRUSH
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LOCAL SEO
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Google My Business
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Google My Business
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TOP 5 RANKING FACTORS
FOR LOCAL SEO
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Category Associations
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1. CATEGORY ASSOCIATIONS
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Physical Address
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2. PHYSICAL ADDRESS
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Structured Citations
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3. CONSISTENCY OF STRUCTURED CITATIONS
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Reviews
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4. REVIEWS
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Domain Authority
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5. DOMAIN AUTHORITY OF WEBSITE
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MY #1 TIP: BLOG!
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COMPELLING CONTENT IS KEY
!
© Run your content through a Copyscape filter
New, Unique & Consistent Content = Strong & Popular Online Presence
Do not to copy content directly from other sites (duplicate content penalty)
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ESTABLISHING CONSISTENT RANKINGS
Frequent crawls = quick indexing
1
2
3
4
5
Your site gains authority.
Your site becomes a trusted resource.
Your content is more likely to be shared socially.
Increase return frequency of visitors
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BLOG POSTING BEST PRACTICES
Use creative headlines1
2
3
4
5
Link to old posts, other blogs
Proper canonical URL structure
Use an SEO plugin!Yoast SEO
Encourage conversation (comments)Disqus Comments
/homemade-Halloween-treats/
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YOAST SEO PLUGIN (WORDPRESS)
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WORDPRESS POSTING BEST PRACTICES
Category1
2
3
4
5
Tags
Featured Image (rights-purchased!)
SEO keyword, Page Title, Meta Description
Featured Image
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YOAST SEO – BLOG POST - PAGE ANALYSIS
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YOAST SEO – BLOG POST - ADVANCED
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YOAST SEO – PAGE ANALYSIS
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YOAST SEO – SITE - TITLES & METAS - GENERAL
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YOAST SEO – SITE - TITLES & METAS – POST TYPES
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YOAST SEO – SITE - TITLES & METAS - TAXONOMIES
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YOAST SEO – SITE - TITLES & METAS – XML SITEMAPS
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YOAST SEO – SITE - TITLES & METAS – XML SITEMAPS
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YOAST SEO – SITE - TITLES & METAS – XML SITEMAPS
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YOAST SEO – SITE – SOCIAL TAGS - FACEBOOK
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YOAST SEO – SITE – SOCIAL TAGS - TWITTER
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YOAST SEO – SITE – SOCIAL TAGS - TWITTER
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YOAST SEO – SITE – SOCIAL TAGS - TWITTER
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YOAST SEO – SITE – SOCIAL TAGS - TWITTER
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YOAST SEO – SITE – SOCIAL TAGS – GOOGLE+
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HOW DOES BLOGGING INCREASE BACKLINKS?
Great Content
Shares
Links
Mentions = NaturalBacklinks
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INCREASE IN LONG-TAIL KEYWORDS
Long-tail keywords are less popular keywords due to lower competition and lower search volume
Allow for higher relevancy in SERPs
Attracts targeted visitors, leading to higher conversion rates
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Get in Touch
Address (Head Office) 1114-2720 Queensview DriveOttawa, ON K2B 1A5
Phone & FaxPhone : (613) 866-9327Toll-free: (866) 980-PLUS (7587)
Additional LocationsToronto: (647) 557-3523Calgary: (587) 316-2141
WebWebsite: www.seoplus.caEmail: [email protected]
Social MediaTwitter: twitter.com/seopluscanadaFacebook: facebook.com/seopluscanadaGoogle+: google.com/+seoplusca
SkypeYou can set up an Online chatwith us via SkypeUsername: seopluscanada
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