seo marketing 2013

1

Upload: positionly

Post on 13-May-2015

743 views

Category:

Technology


0 download

DESCRIPTION

Sustainable and algorithm-proof SEO methods that work in 2013. Infographics about on-stie SEO, link building, social media and content marketing.

TRANSCRIPT

Page 1: SEO Marketing 2013

http://seo2.0.onreact.com

http://www.iblogzone.com

http://searchenginejournal.com

http://searchengineland.com

Sources

Positionly - the easiest way to track and improve your postion in search engine rankings

www.positionly.com

User Engagement& Brand Exposure

- Aiming for bigger user engagement and brand exposure,

- Thinking about rankings as a reporting metric and a prize for efforts, not an ultimate goal

User Engagement& B

Diversified Traffic

Focusing on social media and referral traffic from various websites

MarketingKnowledge

Analytical and mostly marketing knowledge is necessary

Traffic & Rankings

Aiming only for more traffic and higher rankings

Organic Traffic

Focusing on organic traffic from search engines

Technical Knowledge

Analytical and mostly technical knowledge is needed

On-site

Using #TAGS

Communication

Using social media for communication around content

Viral exposure

Getting viral exposure thanks to great content and people who share it

Participating in Community

- Sharing the experience,

- Helping people with the problems they encounter,

- Building relations and personal authority

Keywords

Focusing on keywords

Content Distribution

Pushing content via social media

Article Submission Sites

Getting exposure based on article submission sites

Commenting for Backlinks

Interaction and commenting within community for backlinks

Social Media

User Engagement, Conversion & Revenue

Creating content for user engagement, conversions and revenue

Optimizationfor Users

Creating catchy headlines and engaging content

Keyword Diversity

Focusing on keyword diversity

Competing inBlogosphere

- Competing in industry-related blogs,

- Writing your own blog,

- Managing social media in terms of content publication

Competing inBlogosphere

- Competing in industry-related blogs,

- Writing your own blog,

- Managing social media in terms of content publication

Personal Branding

Being the face of the brand and using authorship markup

People's Demands

Paying attention on people’s demands

Clicks & Page Views

Creating content for clicks and page views

Optimization for Search Engines

Creating titles and headlines for keywords

Exact Match Anchor Text

Focusing on exact match anchor text

Competing in Search Engines

Competing solely in search engines

Anonymity

Avoiding personal exposure

Numbers

Paying attention on numbers

Content

Link Earning

High-quality guest blogging in industry-trusted sites

EstablishingRelations

Link Without any Conditions

Offering a link regardless to whether you receive a backlink

Results Thanks to Content Creation

Results are achieved by putting time in content creation

Long-termStrategy

Operating in an accordance to long-term strategy

Link Building

- Adding websites to directories manually,

- Buying links,

- Participating in link exchange programs

Results Thanks to Technical Methods

Results are generated based on technical methods

Short-term Efforts

Focusing on here and now:Short-term actions aimed to trick search engines

Scoring Backlinks

Link for Link Exchange

Off-site

vs.Sustainable and algorithm-proof SEO methods that work in 2013

SEO SEONEW