seo meets journalism: google news terms; fundamentals you … · 2018-08-13 · seo meets...
TRANSCRIPT
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SEO Meets Journalism: Google News
Terms; Fundamentals You Need to Know[Unconference] at ONA 2017
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Data background
Tobias Fellner-Jost
Founder / Managing Partner
Email: [email protected]
Twitter: @Newsdashboard
Newsdashboard.com
Journalism background
Chelsey Heath
U.S. news SEO strategist
Email: [email protected]
Twitter: @chelseyheath or @Newsdashboard
Newsdashboard.com
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o What are readers searching for, specifically for
news topics or keywords?
o What keywords and stories am I missing?
o What is the search visibility of my stories (so that
more people can see them)?
o How much of our traffic/readers are referred
from search? Google News specifically?
o How does our website perform compared with
competitors?
o What is our search visibility, and how is that
changing over time?
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Google News Box appears in SERP
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Google News tab news.google.com
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Google News categories
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SERP = Search
Engine
Result Page
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Carousel (non-AMP) Text links
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Content Visibility Traffic
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Keywords
Content
Optimization
Performance Measurement
Repeat if
necessary
Which topics are
trending?
Which articles were
recently published?
Optimization of
content
Are our actions
successful?
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Sometimes, Google indexes a story to a keyword that you aren‘t aiming for.
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News Index Organic Index
Trust of News SourceLength, Keywords,
Title
Topicality
CTR in Newsbox
Link Profile
Link text of incomingLinks
Relevance regardingKeyword/Topic
User Behaviour „200 Ranking Factors“
Meta Keywords Sitemaps
o Relatively simple rules for
news
o Continuous analysis of
own situation is helpful
o Measures with positive
impact can be found
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Organic Index
Trust of News SourceLength, Keywords,
Title
Topicality
CTR in Newsbox
Link Profile
Link text of incomingLinks
Relevance regardingKeyword/Topic
User Behaviour „200 Ranking Factors“
Meta Keywords SitemapsYou can make a
difference
News Index
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Questions:
• [email protected] or [email protected]
• Trisolute News Dashboard
• @newsdashboard
• Newsdashboard.com Follow monthly U.S. search index analyses on our blog