seo preso

Alex Vasquez

SEO and You.

Friday, December 21, 12

Alex Vasquez digisavvy.com | @alexjvasquez

Agenda



AgendaWhat is SEO and why is it important?



AgendaWhat is SEO and why is it important?WordPress + Sweet SEO Plugins



AgendaWhat is SEO and why is it important?WordPress + Sweet SEO PluginsYou’ve got tools. Now What?



What is SEO?



What is SEO?A Marketer’s Definition

Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines — Neil Patel



What is SEO?A Technical Fella’s DefinitionSEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines. — Rand Fishkin



Why it’s important




➡More than 80% of research begins on the internet.




➡More than 80% of research begins on the internet.➡Search engines drive the majority of traffic to websites




➡More than 80% of research begins on the internet.➡Search engines drive the majority of traffic to websites➡A search engine will not index what it cannot find. How will you get found?




➡More than 80% of research begins on the internet.➡Search engines drive the majority of traffic to websites➡A search engine will not index what it cannot find. How will you get found?➡A #1 position in Google’s search results receives 18.2% of click-through traffic.




➡More than 80% of research begins on the internet.➡Search engines drive the majority of traffic to websites➡A search engine will not index what it cannot find. How will you get found?➡A #1 position in Google’s search results receives 18.2% of click-through traffic.➡The 2nd position receives 10.1%, the 3rd 7.2%, the 4th 4.8%; all others under 2%



SEO Plugins.



SEO Plugins.➡ Free.➡ Full-Featured. Meta Desc. Meta TitlesSitemaps, Template Creation etc.

WordPress SEO by Yoast





➡ Free & Premium Versions➡ Helps you automagically createlinks within your own content.

SEO Smartlinks






SEO Smartlinks

➡ Free.➡ Provides easy management of 301 redirectswhich are SEO friendly

Redirection






SEO Smartlinks➡ Free➡ Optimizes alt and title attributes for all yourimages for you.

SEO Friendly Images

➡ Free.➡ Provides easy management of 301 redirectswhich are SEO friendly

Redirection



Honorable MentionAll-in-One-SEOHeadspace 2

SEO Transporter



Most EffectiveSEO TIP...

EVAR?Friday, December 21, 12


SEO Kitteh Says...

Double the SEO PluginsDoes not Mean Double the

SEO. Just sayin’Friday, December 21, 12


Create Content on a

Topic You Love.



And Do it.



And Do it.A Lot.



Here is Me Sucking



Here is Me Sucking

➡ 132 Page Views over 30 days!!! Thanks, Mom!



Here is Me Sucking

➡ 132 Page Views over 30 days!!! Thanks, Mom!➡ 4 Pieces of content for that period



Here is Me Sucking

➡ 132 Page Views over 30 days!!! Thanks, Mom!➡ 4 Pieces of content for that period➡ Using Joomla



Now With Less Suckage!




➡ Switched to WordPress




➡ Switched to WordPress➡ Wrote 18 articles for the month



Awesome++



➡ Wrote one or two articles a day, every day for December

Awesome++



➡ Wrote one or two articles a day, every day for December➡ Made sure to Use All in One SEO to optimize new and existing content.

Awesome++



Got Any ?s

Thank You!


seo preso

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