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Google Marketing

• SEO (Search Engine Optimization)

• SEM (Search Engine Marketing)

SEO

• On page optimization

• Off page optimization

On page optimization

• Create unique, accurate page titles

On page optimization

• Make use of the "description" meta tag

On page optimization

• Improve the structure of your URLs

BAD

GOOD

On page optimization

• Optimize your use of images

On page optimization

• Write better anchor text

On page optimization

• Use heading tags appropriately

Promote your website in the right ways

• Blog about new content or services

• Don't forget about offline promotion

• Know about social media sites

• Add your business to Google's Local Business Center

• Reach out to those in your site's related community

Off page optimization

• Blog Comment

• Link Exchange

• Link Baiting

• Share link to social media site

• Submit Link to web directory

• Active in relevant forum an put your website address in your signature

Search Engine Marketing

Search Engine Marketing

• Identify your advertising goals.• Organize your account for maximum

effectiveness. • Choose relevant keywords and

placements • Optimize your website for conversions • Track your account performance • Test and modify your campaigns to get

the results you want