seo social footprint

May 12 & 13, 2016 Breckenridge,

Colorado

TRACY MALONEMarketing | Entrepreneur | Speaker

www.TracyAMalone.com | @TracyAMalone

SOCIAL FOOTPRINTTime to Manage YOURS

SEO

MY FIRST WEBSITEWas featured in the “New York Times”

As the “Reunion of the Future”


Times have changed

GOALFront Page of Google

WHO IS?

•1990ARCHIE – 1990

VERONICA & JUGHEAD - 1991

•1995

CASH MACHINE

Google is a computer software and

a web search engine company that has

been acquiring, on average, more than one company per week since 2010.

https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google

SEARCH ENGINES DRIVE TRAFFIC

but they are not the only game in town

LotteryVolunteer Please

SOCIAL NETWORKS

SEARCH ENGINES

GOOGLE YOURSELF

SURPRISE!You are on page one – you probably didn’t know

what is a social footprint?

unlike footprints left in the sand, our online data trails often sticks around long after the tide has gone out. And as more internet users have become comfortable with the idea of posting content online, they have also become more aware of the information that remains connected to their name online.


Jim Kreinbrink

HOTEST SEO TREND

YouTube Gets Indexed

GOOGLE OWNS YouTube

Why is YouTube Search Important?

Every minute, 100 hours of videos are uploaded to YouTube. The site gets up to 30 million visitors each day.

Besides being the largest video resource online, YouTube is also the second-largest search engine.

• number of views• how long users watch it• how many positive ratings and comments • number of channel subscribers • how many times your video appears in a user’s playlist • how often it’s added to a favorites list or playlist• how many times it’s been embedded on a website

YouTube RANKING FACTORS


If you can tap into the traffic and publicity YouTube offers, you could instantly shoot to the top of YouTube’s search results..


WORDSWAG APP TUTORIAL

TRACYAMALONE

use the YouTube keyword tool to find low competition.

keywords help YouTube determine if your content is relevant, and they help your audience know what your video is about.

• tags - use about 10 tags• keywords – include them in your title• description – craft using keywords

Customize the Video Thumbnail

do engage ~ connect ~ supply content

• find helpful sources

• share helpful information

• build your followers

• have contact information

• consistent branding

#hashtags

33.4K impressions

28 days - 233 tweets

1068 profile visits

WHAT ARE YOUR GOALS

brand awareness

lead generationthought leadership

WHO ARE YOU LOOKING FOR?

45% of LI users are upper ranks of their industries, managers, VP's, CEOs...

LinkedIn

company pages

slideshare

publishing

your wall

sponsored content

groups

ROI - measurements

• page follows

• post clicks – traffic to site

• engagement

• inquiries & leads

• events registration

WHAT/WHERE TO SHARE

slideshare – 70M unique monthly visitors

tip- link images and keywords back to your website for increased traffic to your site

tip -link your slideshare presentation to your website to gain quality inbound links

isn’t Pinterest just pretty pictures?


ENGAGESMORE

DRIVES REVENUE

FACTS• 70 million users• 11 unique million monthly• fasting growing social• average 1hr 17min day

110 MILLION RESULTS

114,000 repins67,000 repins

13,000 repins

Who cares about

cupcakes?

titles descriptionskeywords

17,000 repins

#hashtags7,000 repins

Drive Traffic

Social media

ADD SOCIAL TO YOUR SEO BOX

What if we put the power of social media in the hands of the experts.... You

TRACY MALONEMarketing | Entrepreneur | Speaker
