seo & social media mind control - harness the power of persuasion
DESCRIPTION
Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.TRANSCRIPT
Search & Social Mind Control
presented by: Ben Cook (@Skitzzo)Direct Match Media
inspired by: Robert Cialdini’s
Influence: The Psychology of Persuasion
I’m Kind of a Big Deal
Reciprocation
Social contracts are binding & can be initiated unilaterally!
Reciprocation
Social Makes it
Easy
Multiple Touches
Lying’s bad mmkayy?
Independent of
Sentiment
Commitment & Consistency
Current Actions Dictate Future Behavior
Commitment & Consistency
Make Initial “Ask” Small
Require Commitmen
t
Keep Requests
Consistent
Social Proof
People prefer proof of Life
Social Proof
Call to Actions
Less Is More
Validity is Optional
Trumps Quality
Liking
and Tweeting, Stumbling, +1’ing
Liking
Leverage Relationships
Incorporate Affiliates
Request Referrals
Authority
Authority is a currency – lend or borrow as needed
Authority
Authority dictates
behavior – on both sides
Conveys Responsibility
Increases Adherance
Scarcity
There can be only one… or at least very few
Scarcity
Make Offers
Unique
Create Deadlines/
Limits
Reverse Psychology