SEO FOR B2C

Businesses that sell to

Consumers Product driven Maximize the value of the transaction Large target market Single step buying process, shorter sales

cycle Brand identity created through repetition

and imagery Merchandising and point of purchase

activities Emotional buying decision based on

status, desire, or price

Examples of B2C

Computer and gadget companies

Software and game companies

Restaurants

Clothing, jewellery, and make-up companies

Drug companies

Car companies

Food companies

Ecommerce sites like flipkart and amazon

Top Goals behind B2C Marketing

Customer Acquisition

Customer Retention/Loyalty

Brand and Product Awareness

Engagement

Website Traffic

Lead Generation

Sales

Thus SEO’s goal in the B2C environment is usually to generate an online sale in a single visit.

How can this be achieved ?

Know your audience

Own your brand

Take advantage of user-generated

content online

Take action to respond to negative

feedback

Build brand loyalty

SEO FOR ECOMMERCE

Understanding the Ecommerce Model

Designing a User-Friendly

Ecommerce Site

Getting Started with Ecommerce SEO

On-Page User Optimization

Ecommerce Link Building

Understanding the ecommerce

model

Setting a smart Goal

Benefits of online store include

a) lower startup cost,

b) reaching a larger no of customers,

c) its easy to make changes,

d) Tracking Results and customer

feedback.

Designing a user-friendly

Ecommerce Site Easy to navigate and use

Getting Started with ecommerce

seo Customer buying cycle

Product Keyword research - Product

keywords focus on a specific product

that you sell. Also use long tail and

complementary informational

keywords.

On-Page Seo

Search engine robots don’t buy

products, and they can’t tell their

friends about your site. But happy

customers will refer others and

become your brand advocates.

Increase your site speed

optimize category and product pages

The golden rule of SEO is to make

usability a priority for your customers.

Also make use of canonical tags.

On-Page Seo

Have unique product descriptions and keyword friendly urls.

it was discovered that blogging businesses get 126% more qualified leads than those that don’t blog consistently.

The homepage needs to create a lasting impression on customers.

In ecommerce SEO, understanding how canonical URLs work will help you optimize your product pages.

Ecommerce Link Building

Broken Links - Despite Google’s algorithm updates, this is still one of the one of the best strategies for building links to your ecommerce site. All you have to do is find broken links on other relevant sites and get your own link right there

Donate money to get links from non-profit sites

Getting .EDU and .GOV links

Sponsor local events and conferences.

Conclusion

User experience is inherently useful, because it gives customers an avenue to find exactly what they’re looking for.

Your ecommerce or b2c site is not only for attracting customers and making one-time sales. You can inspire and persuade customers to come back again and again.

That’s what SEO is meant to be. Because real businesses that impact our lives aren’t built overnight, neither would they vanish within a week. They thrive because customers love them.