>

null

18004567

AGENDA1 WHAT IS THE GOOGLE ALGORITHM2 WHAT ARE THE TYPES OF GOOGLE ALGORITHM3 WHAT ARE THE TYPES OF SEARCH ALGORITHM4 WHAT IS A SEARCH ENGINE ALGORITHM5 WHAT IS SERP6 TYPES OF SEARCH ENGINE 7 WHAT IS SEO8 DIFFERENT TECHNIQUE OF SEO9 WHY SEO IS NEEDED10 BENEFITS OF SEO11 IMPORTANCE OF SEO12 SEARCH ENGINE PAID AND ORGANIC13 WHAT IS NOT RECOMMENDED BY SEO14 SHOCKING FACTS15 HOW SEO AFFECTS ORGANIC RESULTS16 SEARCHING OF KEYWORDS 17 HOW TO MAKE YOUR PAGES SING

18 WHAT ARE DIFFERENT TYPES OF META19What to do for content optimization20What is on page and off page activity21HOW TO DO ORGANIC LISTING WORK22LIST OF SEO TOOLS23WHAT IS PAID LISTING24 MAKE SEO AUDIT LISTS

What is the Google algorithm

bull PageRank is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google PageRank is a way of measuring the importance of website pages

What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update

WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short

lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large

databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm

What is a Search Engine Algorithm

bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next

bull mospagebreak title=Types of Information that Factor into Algorithms

AGENDA1 WHAT IS THE GOOGLE ALGORITHM2 WHAT ARE THE TYPES OF GOOGLE ALGORITHM3 WHAT ARE THE TYPES OF SEARCH ALGORITHM4 WHAT IS A SEARCH ENGINE ALGORITHM5 WHAT IS SERP6 TYPES OF SEARCH ENGINE 7 WHAT IS SEO8 DIFFERENT TECHNIQUE OF SEO9 WHY SEO IS NEEDED10 BENEFITS OF SEO11 IMPORTANCE OF SEO12 SEARCH ENGINE PAID AND ORGANIC13 WHAT IS NOT RECOMMENDED BY SEO14 SHOCKING FACTS15 HOW SEO AFFECTS ORGANIC RESULTS16 SEARCHING OF KEYWORDS 17 HOW TO MAKE YOUR PAGES SING

18 WHAT ARE DIFFERENT TYPES OF META19What to do for content optimization20What is on page and off page activity21HOW TO DO ORGANIC LISTING WORK22LIST OF SEO TOOLS23WHAT IS PAID LISTING24 MAKE SEO AUDIT LISTS

What is the Google algorithm

bull PageRank is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google PageRank is a way of measuring the importance of website pages

What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update

WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short

lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large

databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm

What is a Search Engine Algorithm

bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next

bull mospagebreak title=Types of Information that Factor into Algorithms

18 WHAT ARE DIFFERENT TYPES OF META19What to do for content optimization20What is on page and off page activity21HOW TO DO ORGANIC LISTING WORK22LIST OF SEO TOOLS23WHAT IS PAID LISTING24 MAKE SEO AUDIT LISTS

What is the Google algorithm

bull PageRank is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google PageRank is a way of measuring the importance of website pages

What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update

WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short

lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large

databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm

What is a Search Engine Algorithm

bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next

bull mospagebreak title=Types of Information that Factor into Algorithms

What is the Google algorithm

bull PageRank is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google PageRank is a way of measuring the importance of website pages

What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update

WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short

lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large

databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm

What is a Search Engine Algorithm

bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next

bull mospagebreak title=Types of Information that Factor into Algorithms

What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update

WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short

lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large

databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm

What is a Search Engine Algorithm

bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next

bull mospagebreak title=Types of Information that Factor into Algorithms

WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short

lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large

databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm

What is a Search Engine Algorithm

bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next

bull mospagebreak title=Types of Information that Factor into Algorithms

What is a Search Engine Algorithm

bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next

bull mospagebreak title=Types of Information that Factor into Algorithms

What is the SERP

bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements

TYPES OF SEARCH ENGINE

WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of

getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines

The 3 different types of SEO techniques and practices

bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines

bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites

bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both

WHY SEO IS NEEDED

Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or

mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users

as wellbull Increases Brand Awareness

IMPORTANCE OF SEO

SEARCH RESULTS PAID ONE ORGANIC

PAID ONE

ORGANIC

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

TYPES OF SEARCH ENGINE

WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of

getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines

The 3 different types of SEO techniques and practices

bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines

bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites

bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both

WHY SEO IS NEEDED

Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or

mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users

as wellbull Increases Brand Awareness

IMPORTANCE OF SEO

SEARCH RESULTS PAID ONE ORGANIC

PAID ONE

ORGANIC

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of

getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines

The 3 different types of SEO techniques and practices

bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines

bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites

bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both

WHY SEO IS NEEDED

Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or

mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users

as wellbull Increases Brand Awareness

IMPORTANCE OF SEO

SEARCH RESULTS PAID ONE ORGANIC

PAID ONE

ORGANIC

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

The 3 different types of SEO techniques and practices

bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines

bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites

bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both

WHY SEO IS NEEDED

Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or

mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users

as wellbull Increases Brand Awareness

IMPORTANCE OF SEO

SEARCH RESULTS PAID ONE ORGANIC

PAID ONE

ORGANIC

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

WHY SEO IS NEEDED

Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or

mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users

as wellbull Increases Brand Awareness

IMPORTANCE OF SEO

SEARCH RESULTS PAID ONE ORGANIC

PAID ONE

ORGANIC

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or

mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users

as wellbull Increases Brand Awareness

IMPORTANCE OF SEO

SEARCH RESULTS PAID ONE ORGANIC

PAID ONE

ORGANIC

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

IMPORTANCE OF SEO

SEARCH RESULTS PAID ONE ORGANIC

PAID ONE

ORGANIC

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

SEARCH RESULTS PAID ONE ORGANIC

PAID ONE

ORGANIC

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps

Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)

- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site

Password protected pages ndash spiders cannot enter password protected pages

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

SHOCKING FACTS

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

Search engine optimiZation How SEO elements affect organic listings

TITLE TAG

META DESCRIPTION

META KEYWORDS

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF

bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER

EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

2WHAT are the different types of Meta Tags

bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60

bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160

Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that

Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx

Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt

Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull

WHAT to do for good Content Optimization

bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website

SEO ON PAGE AND OFF PAGE ACTIVITY

How do organic search listings work

bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web

bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index

bull Based on this data the SE then indexes the pages and ranks the websites

bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos

bull ldquoSpiders read only text nothing elserdquo

LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal

bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker

Paid listings

bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement

SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets

SEO ON PAGE AND OFF PAGE ACTIVITY

How do organic search listings work

bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web

bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index

bull Based on this data the SE then indexes the pages and ranks the websites

bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos

bull ldquoSpiders read only text nothing elserdquo

LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal

bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker

Paid listings

bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement

SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets

How do organic search listings work

bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web

bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index

bull Based on this data the SE then indexes the pages and ranks the websites

bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos

bull ldquoSpiders read only text nothing elserdquo

LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal

bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker

Paid listings

bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement

SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets

LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal

bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker

Paid listings

bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement

SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets

bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker

Paid listings

bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement

SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets

Paid listings

bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement

SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets

SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets

bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page

bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull

bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull

bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration

bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis

bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +

THE ENDS

LEARN MORE IN NEXT PPT

• Slide 1
• AGENDA
• Slide 3
• What is the Google algorithm
• What are the types of GOOGLE algorithm
• WHAT ARE TYPES OF SEARCH ALGORITHMS
• What is a Search Engine Algorithm
• What is the SERP
• TYPES OF SEARCH ENGINE
• WHAT IS SEO
• The 3 different types of SEO techniques and practices
• WHY SEO IS NEEDED
• Why SEO or Benefits of SEO
• IMPORTANCE OF SEO
• SEARCH RESULTS PAID ONE ORGANIC
• SEO - what is NOT recommended
• SHOCKING FACTS
• Search engine optimiZation How SEO elements affect organic l
• HOW FREQUENTLY PEOPLE ARE SEARCHING
• 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
• 2WHAT are the different types of Meta Tags
• WHAT to do for good Content Optimization
• SEO ON PAGE AND OFF PAGE ACTIVITY
• How do organic search listings work
• LIST OF SEO TOOLS
• Slide 26
• Paid listings
• SEO Audit checklist (Updated 2017)
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• THE ENDS
• LEARN MORE IN NEXT PPT

bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull

bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull

bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration

bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis

bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +

THE ENDS

LEARN MORE IN NEXT PPT

• Slide 1
• AGENDA
• Slide 3
• What is the Google algorithm
• What are the types of GOOGLE algorithm
• WHAT ARE TYPES OF SEARCH ALGORITHMS
• What is a Search Engine Algorithm
• What is the SERP
• TYPES OF SEARCH ENGINE
• WHAT IS SEO
• The 3 different types of SEO techniques and practices
• WHY SEO IS NEEDED
• Why SEO or Benefits of SEO
• IMPORTANCE OF SEO
• SEARCH RESULTS PAID ONE ORGANIC
• SEO - what is NOT recommended
• SHOCKING FACTS
• Search engine optimiZation How SEO elements affect organic l
• HOW FREQUENTLY PEOPLE ARE SEARCHING
• 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
• 2WHAT are the different types of Meta Tags
• WHAT to do for good Content Optimization
• SEO ON PAGE AND OFF PAGE ACTIVITY
• How do organic search listings work
• LIST OF SEO TOOLS
• Slide 26
• Paid listings
• SEO Audit checklist (Updated 2017)
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• THE ENDS
• LEARN MORE IN NEXT PPT

bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull

bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration

bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis

bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +

THE ENDS

LEARN MORE IN NEXT PPT

• Slide 1
• AGENDA
• Slide 3
• What is the Google algorithm
• What are the types of GOOGLE algorithm
• WHAT ARE TYPES OF SEARCH ALGORITHMS
• What is a Search Engine Algorithm
• What is the SERP
• TYPES OF SEARCH ENGINE
• WHAT IS SEO
• The 3 different types of SEO techniques and practices
• WHY SEO IS NEEDED
• Why SEO or Benefits of SEO
• IMPORTANCE OF SEO
• SEARCH RESULTS PAID ONE ORGANIC
• SEO - what is NOT recommended
• SHOCKING FACTS
• Search engine optimiZation How SEO elements affect organic l
• HOW FREQUENTLY PEOPLE ARE SEARCHING
• 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
• 2WHAT are the different types of Meta Tags
• WHAT to do for good Content Optimization
• SEO ON PAGE AND OFF PAGE ACTIVITY
• How do organic search listings work
• LIST OF SEO TOOLS
• Slide 26
• Paid listings
• SEO Audit checklist (Updated 2017)
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• THE ENDS
• LEARN MORE IN NEXT PPT

bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration

bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis

bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +

THE ENDS

LEARN MORE IN NEXT PPT

• Slide 1
• AGENDA
• Slide 3
• What is the Google algorithm
• What are the types of GOOGLE algorithm
• WHAT ARE TYPES OF SEARCH ALGORITHMS
• What is a Search Engine Algorithm
• What is the SERP
• TYPES OF SEARCH ENGINE
• WHAT IS SEO
• The 3 different types of SEO techniques and practices
• WHY SEO IS NEEDED
• Why SEO or Benefits of SEO
• IMPORTANCE OF SEO
• SEARCH RESULTS PAID ONE ORGANIC
• SEO - what is NOT recommended
• SHOCKING FACTS
• Search engine optimiZation How SEO elements affect organic l
• HOW FREQUENTLY PEOPLE ARE SEARCHING
• 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
• 2WHAT are the different types of Meta Tags
• WHAT to do for good Content Optimization
• SEO ON PAGE AND OFF PAGE ACTIVITY
• How do organic search listings work
• LIST OF SEO TOOLS
• Slide 26
• Paid listings
• SEO Audit checklist (Updated 2017)
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• THE ENDS
• LEARN MORE IN NEXT PPT

bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis

bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +

THE ENDS

LEARN MORE IN NEXT PPT

• Slide 1
• AGENDA
• Slide 3
• What is the Google algorithm
• What are the types of GOOGLE algorithm
• WHAT ARE TYPES OF SEARCH ALGORITHMS
• What is a Search Engine Algorithm
• What is the SERP
• TYPES OF SEARCH ENGINE
• WHAT IS SEO
• The 3 different types of SEO techniques and practices
• WHY SEO IS NEEDED
• Why SEO or Benefits of SEO
• IMPORTANCE OF SEO
• SEARCH RESULTS PAID ONE ORGANIC
• SEO - what is NOT recommended
• SHOCKING FACTS
• Search engine optimiZation How SEO elements affect organic l
• HOW FREQUENTLY PEOPLE ARE SEARCHING
• 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
• 2WHAT are the different types of Meta Tags
• WHAT to do for good Content Optimization
• SEO ON PAGE AND OFF PAGE ACTIVITY
• How do organic search listings work
• LIST OF SEO TOOLS
• Slide 26
• Paid listings
• SEO Audit checklist (Updated 2017)
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• THE ENDS
• LEARN MORE IN NEXT PPT

bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +

THE ENDS

LEARN MORE IN NEXT PPT

• Slide 1
• AGENDA
• Slide 3
• What is the Google algorithm
• What are the types of GOOGLE algorithm
• WHAT ARE TYPES OF SEARCH ALGORITHMS
• What is a Search Engine Algorithm
• What is the SERP
• TYPES OF SEARCH ENGINE
• WHAT IS SEO
• The 3 different types of SEO techniques and practices
• WHY SEO IS NEEDED
• Why SEO or Benefits of SEO
• IMPORTANCE OF SEO
• SEARCH RESULTS PAID ONE ORGANIC
• SEO - what is NOT recommended
• SHOCKING FACTS
• Search engine optimiZation How SEO elements affect organic l
• HOW FREQUENTLY PEOPLE ARE SEARCHING
• 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
• 2WHAT are the different types of Meta Tags
• WHAT to do for good Content Optimization
• SEO ON PAGE AND OFF PAGE ACTIVITY
• How do organic search listings work
• LIST OF SEO TOOLS
• Slide 26
• Paid listings
• SEO Audit checklist (Updated 2017)
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• THE ENDS
• LEARN MORE IN NEXT PPT

THE ENDS

LEARN MORE IN NEXT PPT

• Slide 1
• AGENDA
• Slide 3
• What is the Google algorithm
• What are the types of GOOGLE algorithm
• WHAT ARE TYPES OF SEARCH ALGORITHMS
• What is a Search Engine Algorithm
• What is the SERP
• TYPES OF SEARCH ENGINE
• WHAT IS SEO
• The 3 different types of SEO techniques and practices
• WHY SEO IS NEEDED
• Why SEO or Benefits of SEO
• IMPORTANCE OF SEO
• SEARCH RESULTS PAID ONE ORGANIC
• SEO - what is NOT recommended
• SHOCKING FACTS
• Search engine optimiZation How SEO elements affect organic l
• HOW FREQUENTLY PEOPLE ARE SEARCHING
• 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
• 2WHAT are the different types of Meta Tags
• WHAT to do for good Content Optimization
• SEO ON PAGE AND OFF PAGE ACTIVITY
• How do organic search listings work
• LIST OF SEO TOOLS
• Slide 26
• Paid listings
• SEO Audit checklist (Updated 2017)
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• THE ENDS
• LEARN MORE IN NEXT PPT

LEARN MORE IN NEXT PPT

• Slide 1
• AGENDA
• Slide 3
• What is the Google algorithm
• What are the types of GOOGLE algorithm
• WHAT ARE TYPES OF SEARCH ALGORITHMS
• What is a Search Engine Algorithm
• What is the SERP
• TYPES OF SEARCH ENGINE
• WHAT IS SEO
• The 3 different types of SEO techniques and practices
• WHY SEO IS NEEDED
• Why SEO or Benefits of SEO
• IMPORTANCE OF SEO
• SEARCH RESULTS PAID ONE ORGANIC
• SEO - what is NOT recommended
• SHOCKING FACTS
• Search engine optimiZation How SEO elements affect organic l
• HOW FREQUENTLY PEOPLE ARE SEARCHING
• 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
• 2WHAT are the different types of Meta Tags
• WHAT to do for good Content Optimization
• SEO ON PAGE AND OFF PAGE ACTIVITY
• How do organic search listings work
• LIST OF SEO TOOLS
• Slide 26
• Paid listings
• SEO Audit checklist (Updated 2017)
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• THE ENDS
• LEARN MORE IN NEXT PPT