www.mattersolutions.com.au/seo-trainingFind Out More at

Some Topics Covered

Keyword Analysis- What words to targetOn Site Optimisation- Remove stumbling blocksPublishing Content- a Fresh & Interesting website. Learn our Techniques Link Building- Signal to Google that you are the best!

17th of April, 8.30am – 4.30am4B, 31 Archimedes Place, Murrarie, 4172, QLD

SEO Training from ‘The Good Guys of SEO’

Where do people click?

Exponential returns Focus

The numbers PROVE it isbetter to be #1 for one keywordthan 10 equivalent words at number ten

Keyword selection trade off

Traffic, i.e.Number of visitors

Competition*

$ value to your business

*Needs some tools and practice

Evaluating SEO value

Geography

Trust

Strength

Meaning

Does it look spammy?

How many websites does it link to?

What does it link to?

How many pages link to it?How many domains link to it?What is it’s Page Rank?

Domain name. The address*Where does it rank? Which Google?

Website Page “Anchor Text”

• Tuning the website for specific key phrases– Title tag <title>Search Engine Optimisation</title>

– Meta description

– In the body text

– Internal Links, use text

• Beware of classic mistakes– Stuffing / Spammy tactics

– Not enough text

Words - Page Optimisation

Links are Signals• Remember: What other people

say about you is more important than what you say about yourself

• Links indicate what the ‘destination’ is about and how credible it is

www.mattersolutions.com.au/seo-trainingFind Out More at

17th of April, 8.30am – 4.30am4B, 31 Archimedes Place, Murrarie, 4172, QLD

SEO Training from ‘The Good Guys of SEO’

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