seo tutorial
DESCRIPTION
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.TRANSCRIPT
SEARCH ENGINE OPTIMIZATION
(SEO)Online Net India
Agenda• A Search Engine• Examples of Search Engines• Search Engine Market Share• How do the search engine works?• Why is Search Engine marketing important?• On-Page Optimization • Off-Page Optimization • Steps to developing a good SEO strategy• Ranking factors• Basic tips for optimization
What is a Search Engine?A search engine is a program that is used for search information or facts for a particular keyword on world wide web. A search engine presents its results in the form of list which is used to known as Search Engine Page Results (SERP). Its results could be in a format of text, images, videos etc.
A search engine also have mine data existing in their database or their web listings. Some examples of mostly used search engines are Google, Yahoo, Bing, Ask.com,Yandex etc.
Examples of Search Engine
Search Engine Market Share
How Do Search Engines Works?
Process of Search Engine
Crawling
Indexing
ProcessingCalculating Relevancy
Retrieving Results
SEO Effectiveness
What is SEO? SEO = Search Engine Optimization
It is all with reference to optimizing a website. In simple terms you can say that it is all about to make the best use of a website.
SEO is for mark a website on Google and make its rank better on SERP.
Get better the level and excellence of web traffic on your site.
It is a promotion by viewing how search algorithms performs and what people search for.
Why SEO is so important?
SEO is the easiest way by which you make your site visible on World Wide Web .
It is useable for branding of your product on Google.
It brings traffic on your site which is going to be profitable for your business.
On-Page Optimization
On-page optimization
Keywords research, Internal
links, Alt Tags
Meta desc tags, Header
tags
Content, Robot.txt creation
Competitive Analyses
Off-Page Optimization
Off-page optimization
Social Bookmarking, Directory SBM
Article, Press Release
Video, Blogs, Business Listing
Content, Forum
Discussions
Online Spending Growth
A Good SEO Strategy: Analyses your website. Find attractive keywords and
search slogans. Identify keywords or doing
searches after making up your mind as a user.
Optimize website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.
Competitive analysis Implement a quality link building
campaign Add Quality content Continue checking of rankings for
targeted keywords.
Ranking factors On-Page Factors (Code & Content)
#3 - Title tags <title>#5 - Header tags <h1>#4 - ALT image tags #1 - Content, Content, Content (Body text) <body> #6 - Hyperlink text #2 - Keyword frequency & density
Off-Page Factors#1 Anchor text#2 - Link Popularity (“votes” for your site) – adds credibility
Google Insights for Search
What a Search Engine Sees View > Source (HTML code)
Tips & Optimization Techniques Search those keywords all about of your
business. Recognize competitors, use standard
methods and see the level of competition Develop descriptive title tags for each
page Make sure that your text is HTML-text. Apply text links when ever possible Create on suitable keywords in your
content and internal hyperlinks (don’t exceed!)
Get incoming links from connected websites
Observe your search engine rankings and more significantly your website traffic statistics and sales/leads produced
Updated yourself about search engine marketing
Ankit Malik858708539
2 Add: 2nd Floor, G-92, Sec-63, Noida-201301
www.onlinenetindia.com
Hope you will found this useful for knowing many topics about SEO. Thank You for paying attention.