seo101 brian halligan hubspot presentation for new marketing summit nms08
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SEO 101: Search Engine Optimization
Brian Halligan
CEO & Co‐FounderCEO & Co Founder
HubSpot
Agenda
• Organic Search StrategyOn Page SEO Tips• On Page SEO Tips
• Off Page SEO Tips• Measuring Results
Organic vs. Paid Search
• Organic Search is Best• Free• Free
• More traffic
S t l• Smarter people
• Longer lasting
Organic Results75% Clicks
Organic Search
(database of intentions)triad biometrics
authentication software
multi‐sensor enrollment enterprise biometrics
Organic Search
(database of intentions)triad biometrics
authentication software
multi‐sensor enrollment enterprise biometrics
( )(content)
Organic Search
(database of intentions)triad biometrics
authentication software
multi‐sensor enrollment enterprise biometrics
(visitors)
( )(content)
Organic Search
(database of intentions)triad biometrics
authentication software
multi‐sensor enrollment enterprise biometrics
(visitors)
( )
(keywords & seo)multi‐sensor enrollment, digital persona
(content)
Organic Search
(database of intentions)triad biometrics
authentication software
multi‐sensor enrollment enterprise biometrics
(visitors)
( )
(keywords & seo)multi‐sensor enrollment, digital persona
(content)
Organic Search
(database of intentions)triad biometrics
authentication software
multi‐sensor enrollment enterprise biometrics
(visitors)
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(database of intentions)triad biometrics
authentication software
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authentication software
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(visitors)
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authentication software
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(visitors)
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(database of intentions)triad biometrics
authentication software
multi‐sensor enrollment enterprise biometrics
(visitors)
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(database of intentions)triad biometrics
authentication software
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(visitors)
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authentication software
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(visitors)
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(lead conversion)
Organic Search
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(lead conversion)
Organic Search
(database of intentions)triad biometrics
authentication software
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(lead conversion)
Organic Search
(database of intentions)triad biometrics
authentication software
multi‐sensor enrollment enterprise biometrics
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Off‐Page SEO = 75%
• Recommendations from friends1 “I know Brian Halligan”1. I know Brian Halligan2. “Brian Halligan is a marketing expert”3 S th G di “B i i k ti t”3. Seth Godin: “Brian is a marketing expert”
• Links are online recommendations1. A link: www.HubSpot.com2. A link with anchor text: Internet Marketing3. Link from a trusted website
Off Page SEO: Tips• Remarkable Content
• Blogsg• Tools• Videos, photos, etc
• Social Mediasphere• Blogosphere• Directories• Partners• Press Releases• Answers, Forums, etc