SEO

“A first place on Google is worth as much as a top

location in Regent Street (London)”

“you can’t use what you can’t find”

- Peter Morville

SEO starts from day one

prevention is better than cure

avoid double work

building authority is a slow process

how do search engines work

servers

crawlers

Interpretation

database

webserver

crawlers

find new websites through linksfrisomat.com => frisomat.fr

check up on known websites

interpretation servers

give webpages and websites scores

pagerank, relevance

analyse the website and webpages

structure , topics, keywords

database servers

store data from interpretation servers

match webpages with topics

store every wordindex the entire web

webservers

display the search box

interact with the database server

display the search results

content

content is king

users are the target audiencebouncing visitors are useless visitors

create topic oriented pagestarget specific keywords

respect copywriting rulesno keyword stuffing, scanable text

use listseasy to read, ranking factor

keywords

mention important wordswhat solutions do my customers search for?

mind the keywords densityagain, users are the target audience

place your keywordstitle, description, alt-text, H1, ...

links

content related websites

popular websites

internal linkinglink keywords to specific pages

local SEO

webserver in target country

top level domain.be .fr .es .pt .de .nl .bg .hu .pl .ro .ru .sk .ua .co.uk

use placenamescountry, province, territory, city

Google Maps

search engine result page

result

title

description

URL

Welcome to Frisomat | Frisomat Industrial buildingsIndustrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...http://www.frisomat.com/co/default.aspx

extension of your website

convince potential customerskeywords, call-to-action

the title

Welcome to Frisomat | Frisomat Industrial buildings

the actual link people click on

name your productwhat can they find on the page

mention your branduse the SERP as a place for branding

Welcome to Frisomat | Frisomat Industrial buildings

Industrial buildings & steel constructions | Frisomat

the description

Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...

your 2 sentences sales pitchbenefits, features

make it personal

use keywords

ask them to click

Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...

You are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovative industrial buildings.

the URL

http://www.frisomat.com/co/default.aspx

name your pages correctly

use keywords

Industrial buildings & steel constructions | FrisomatYou are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovative industrial buildings.http://www.frisomat.com/co/default.aspx

another example

Aviation | Frisomat Industrial buildingsIndustrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...http://www.frisomat.com/co/Applications/Aviation/Default.aspx

Steel airplane & helicopter hangars | FrisomatIndustrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...http://www.frisomat.com/co/Applications/Aviation/Default.aspx

Steel airplane & helicopter hangars | FrisomatYou need a steel hangar for airplanes or helicopters? We offer a light but solid construction, fast delivery and building time, with a lifetime quality.http://www.frisomat.com/co/Applications/Aviation/Default.aspx

Steel airplane & helicopter hangars | FrisomatYou need a steel hangar for airplanes or helicopters? We offer a light but solid construction, fast delivery and building time, with a lifetime quality!http://www.frisomat.com/co/applications/aviation.aspx

Web Analytics

# visitors

# keyword combinations

non branded keywords

# conversions

thank you!