september 2004 the franco-german university responsibilities and objectives euprio, malta 2004...
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September 2004
The Franco-German University
Responsibilities and Objectives
EUPRIO, Malta 2004
Ulrike Reimann
September 2004
The Franco-German University
Bi-national university, international institution
Group of affiliated member universities
130 member universities
Administration located in Saarbrücken/Germany
17 employees (Franco-German team)
Euprio 2004
September 2004
The Franco-German University
Established 1997
Weimar Agreement
Intergovernmental agreement
17 September 1999: agreement came into effect
Euprio 2004
September 2004
Financing
Equally by France and Germany
France: Ministry of Foreign Affairs / Ministry of Education Germany: Ministry of Education / Ministry of Foreign Affairs/Länder (federal states)
Budget 2004: 9 million €uro (2000: 5,8)
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September 2004
Euprio 2004
September 2004
Responsibilities
Reinforcement of cooperation between France and Germany with regard to university education and research
Increasing Mobility
Creation, Promotion and Implementation of integrated Franco-German Courses of Study
- as many disciplines as possible- as many types of colleges as possible- geographically-balanced
Euprio 2004
September 2004
Responsibilities
Development of Cooperation Agreements with other countries (tri-lateral)
Promotion of Research and Development
Advancement of Graduate Education
Propagation of bi-national subject-oriented technical and general inter-cultural competence
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September 2004
Promotion of Research and Development
Graduate colleges: Mobility grants for doctoral candidates
Franco-German workshops for young scientists
Franco-German summer theme schools for y.s.
Franco-German summer universities for y.s.
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September 2004
Core task: Integrated courses of study
2003/2004: 115 bi-national courses of study
10 tri-lateral courses (preparation phase)
4.800 students in 2003/2004, 400 doctoral candidates
Disciplines: arts and social sciences, engineering, natural sciences, law, economics, medicine
Types of colleges: Universities, Universities of applied sciences, Grandes Ecoles
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September 2004
Quality standards
Integrated curriculum / joint study regulations
Training in two educational systems
Joint group of French and German students
Acquisition of two national degrees
At least three semesters at the partner university
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September 2004
Advantages
Exemption from tuition fees at the partner university
Mobility grant for the duration of the stay abroad
Professional and intercultural education
Quality assurance of the programs - Evaluation
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September 2004
Location of the member universities
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September 2004
Public Relations
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Public Relations since August 2000
One press office for France and Germany
Communication concept SWOT-analysis, tasks, targets groups, messages, measures
September 2004
SWOT analysis
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Strengths
first institutionalised binational university
innovative basic character
guarantee of the binational inter-cultural and professional competence
political support
staff competence
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SWOT analysis
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Weaknesses
Organisational and legal complexity
Inter-cultural dimension
Deficits in communication / virtual character
Administrative body
Funding bank
September 2004
SWOT analysis
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Opportunities
Guarantee of high quality binational courses
FGU as coordinator and initiator
Mediating role of the FGU
FGU as catalyst in the Bologna process
Importance of international programs
September 2004
SWOT analysis
Euprio 2004
Risks
Varied interests of the 130 partner universities
Information deficits
Exaggerated expectations
Time pressure
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Communication goals / target image
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Reliable and competent partner and sponsor
Covering a comprehensive range
Central and most important institution in F-G
Courses of study and programs with high quality
Marketing of the programs and courses of study
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Communication goals / target image
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Mediator and coordinator
Competent and reliable partner
Legal and organisational expertise and example
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The target groups
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External target groups
Potential students (school pupils)Teachers and parentsThe general publicPoliticians (lobbyists)Business companies Potential sponsors
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The target groups
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Internal target groups
Students under the auspices of the FGUMember and partner universities and institutionsProgramme coordinators and their staffStaff of the FGUDecision-makers in the committeesPartner institutions (DAAD, DFG, MSU, CIDU)Politicians (ministers)Panels of expertsMembers and observers of the university council
The media The staff Students of the FGUPartner universities, programme coordinators, professorsLecturersInstitutions Politicians (ministers, embassies) Business companiesAlumni
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Publicity Partners
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September 2004
Communication Messages
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Catalyst in the European integration processes Hallmark and guarantee of international university competenceFGU “guarantees” graduates with a binational and inter- cultural subject competenceFGU guarantees qualityFGU = labelMarketing authority and point of contactFGU financial sponsor, expert, consultant and catalystSupports innovative approaches (experimental model role)
Internal communication
Communication network Administrative platformMeetings of the membersExpert meetingsConferences on specific subjectsStudent and graduate fair “Franco-German Forum”On-line job and trainee placement exchangeSetting up an alumni organisation
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Implementation
Euprio 2004
Message
We are regularly kept informed by the FGU With the FGU we increase the quality of our binational courses of study and thus our international profileThe FGU supports usWe are partners of the FGU
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Implementation
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External communication
Information materialMediaInternetEventsLectures and exhibitionsPR-Campaigns for special target groupsSponsoring activities
September 2004
Implementation
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September 2004
Problems
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Internal communication
Intercultural differences
Staff problems (17 employees)
Language problems
September 2004
Public Relations
Euprio 2004
Communication across cultures needs inter-cultural competence!!!