Say Yes! COVID Test Social Media Toolkit

This social media toolkit supports the Say Yes! COVID Test program to give Pitt County households access to free, rapid, at-home COVID-19 testing so they can make informed decisions to protect their family and the community.

Please help us spread the word by sharing any and all of these suggested posts on your organizational and personal social media accounts.

With this toolkit, you can easily copy and paste the posts, but please also feel free to customize or write your own posts! Below are related hashtags to use if crafting your own content. We will also send you these suggested “posts of the week” in a weekly email to make social media support as easy as possible.

Say Yes! COVID Test community website: covidtestpittcounty.org

Related Hashtags (for Twitter and Instagram)

#SayYesCOVIDTest #COVID19

#CovidTestPittCounty #coronavirus

#COVIDTesting #TestingChallenge

#StaySafe #KeepTestingPittCounty

Graphics to add to your posts

Please visit this Dropbox folder to see a range of different graphics and videos you can add to your posts. Here are some examples of many more that you’ll find:

Weekly Suggested Posts (for use on any social media platform you use most, although they are optimized for Twitter and Instagram)

Week Theme Date Suggested Posts

Week 1 At-Home Testing Challenge Warmup

3/31

3/31

4/1

4/4

Have you heard? #PittCounty residents can get free, rapid, at-home #COVIDTesting kits in April. Learn more & pre-order yours now | covidtestpittcounty.org #SayYesCOVIDTest @PittCountyNC

Excited to be part of the groundbreaking #SayYesCovidTest initiative! Let’s do this, #PittCounty! [link to local news story/announcement]

#SayYesCOVIDTest is HERE in #PittCounty with free, rapid, at-home #COVIDTesting kits to help us #StaySafe. Get results at home in 10 minutes| Visit covidtestpittcounty.org @PittCountyNC

Did you know? | Online ordering is just one way to get your free home #SayYesCOVIDTest #COVIDTest kit. #PittCounty residents can also pick them up locally | Visit covidtestpittcounty.org to learn how

Week 2 The Testing Challenge is on

4/5

4/7

4/9

Anytime

Today is the day! Visit covidtestpittcounty.org NOW to order your free, rapid, at-home #COVIDTesting kit. All @PittCountyNC residents are eligible. Don’t miss your chance to join the #TestingChallenge and #SayYesCOVIDTest!

Hey, #PittCounty! Have you ordered your free #SayYesCOVIDTest #COVID19 test kit? The At-Home #TestingChallenge is on for a limited time. Three tests a week, one healthier community. Let’s do this! | Visit covidtestpittcounty.org

Pick your 3-tests-a-week schedule now! Remember to space tests at least one day apart. Want reminders? The #SayYesCOVIDTest Digital Assistant can help! | Visit safercovid.org/mytest

#PittCounty residents, come get your free #SayYesCovidTest #COVID19 testing kit at [location] from [hours]

Week 3 Say Yes! COVID Test makes testing easy, start right away

4/12

4/14

4/16

So far, [insert number] #PittCounty residents have snagged their free #COVIDTesting kit. Who else wants their #COVID19 results in just 10 minutes from the privacy of home? | Visit covidtestpittcounty.org

Have you taken advantage of the #SayYesCOVIDTest Digital Assistant? Get reminders and privately track your #COVIDTesting progress! | Visit safercovid.org/mytest

YOU can go the extra mile to support #PittCounty! Join the #SayYesCOVIDTest optional research study to understand if the #TestingChallenge has made a difference in how you think about #COVID19. Complete surveys and earn up to $50. | Visit covidtestpittcounty.org

Week 4 Keep testing, stay vigilant

4/19

4/21

4/23

The #SayYesCOVIDTest #TestingChallenge is going strong! Keep testing, #PittCounty! Don’t miss the chance to reduce #COVID19 in our community. covidtestpittcounty.org

How is your #SayYesCOVIDTest challenge going? Remember, negative tests aren’t a free pass. Keep testing, and stay vigilant with hand washing, distancing, and masking. Rapid tests are just one of many defenses for #COVID19 | Visit covidtestpittcounty.org

Keep using those #SayYesCOVIDTest kits! A quick swab 3 times a week can make a big difference. Test even if you don’t have symptoms! | Visit covidtestpittcounty.org

Week 5 Use all your tests

4/26

4/28

4/30

Keep using those last #SayYesCOVIDTest #COVID19 tests until the kit is empty! Every test counts for a healthier #PittCounty!

If you’re taking the #SayYesCOVIDTest #TestingChallenge and have questions, check out our FAQs to get answers quickly and easily covidtestpittcounty.org

Interested in joining the #SayYesCOVIDTest optional research study? It’s an easy way to help in the fight against #COVID19! Complete surveys, earn up to $50 | Visit covidtestpittcounty.org

Week 6/7 Next steps

5/4

5/7

5/12

The #TestingChallenge isn’t over until every test is used! #KeepTestingPittCounty for #SayYesCOVIDTest

I just took my last free #COVIDTest! My #SayYesCOVIDTest At-Home Testing Challenge is complete. How’s yours going? Looking forward to the impact we will make toward a healthier #PittCounty!

Thank you for helping make the #SayYesCOVIDTest #Testing Challenge a

success in #PittCounty! Don’t forget to check back at covidtestpittcounty.org for summary results on the impact of our efforts!

Longer Facebook Post 1 (Post Week 1-2)

Have you heard? | Pitt County residents can now order free, rapid, at-home COVID-19 testing kits only in April while supplies last. It’s part of a testing challenge called Say Yes! COVID Test to support frequent, rapid home testing for a healthier community. You conduct the tests yourself at home with just two quick swipes inside the nose, and results display privately in just 10 minutes. | Learn more at covidtestpittcounty.org

Longer Facebook Post 2 (Post Week 3-4)

Have you received your free test kit, Pitt County? Start testing right away, even if you don’t have symptoms! Remember, if you would like to go the extra mile to help, you can join the Say Yes! COVID Test optional research study to understand if frequent testing has made a difference in your COVID-19 knowledge or behavior. Participants can earn up to $50! | Visit covidtestpittcounty.org

Longer Facebook Post 3 (Post Week 5-6)

I just used my last free Say Yes! COVID Test! Feeling great about completing the At-Home Testing Challenge and supporting a healthier Pitt County. So far, [insert number] have joined me in taking the Challenge! Keep testing until your kit is empty. Don’t forget to check back at covidtestpittcounty.org for summary results on the impact of our efforts!