Social Media ToolsThe free … and the not so free

(but so incredibly important you will find a budget)

For UCLA x425PS: Feel free to tweet this out! @serena

Agenda

Free Tools! But first…. Setting goalsShhhh! Start listeningWhere are your customers? Pick your platformsEveryone needs an automated assistantFinding influencersFinally, a little helpOther ridiculously cool linksAnd of course a plug for Social Media Club

Extend your education after this course!

Setting GoalsConsider the marketing funnel Consider your consumer(s) purchase processBe realisticAdjust as you go

Brand Awareness

Brand Interactions

Driving Engagement &

Sales

Advocacy

Loyalty

Shhhhhh! Start ListeningGoogle AlertsGoogle Blog SearchGoogle TrendsTechnorati Social MentionTopsyHowSociableAddictomaticBoardReader

Bonus….Ok, Now Really Start Monitoring

Thinkupapp.comBottlenoseCyfe

And if you have budgetSysomos (swoon!)Radian6

Pick Your Platforms!

FacebookRecommendation engine

TwitterReal-time news, deals

YouTube/InstagramDigital storytellingDiscovery

PinterestDiscoveryInspirational affiliate network

Tumblr, LinkedIN and more!

Bonus…. Platform ToolsFacebook Tools

FB AnalyticsEdgeRankChecker

Twitter Toolswhathashtag.circulorojo.es/ WThashtagTwitterCounter – CYA SocialBro – comm. mgmtTwitalyzer – localized searchTweetReach – influencer reachNearby Tweets – localized monitoring

Finding Influencers

KloutPeerIndexKred.lyFollowerWonkAllTopListoriousWefollow

Finally… A Little Help

HootsuiteTweetdeckBufferAppCoTweetTime.ly

Other Ridiculously Cool Links

Bit.lyGoogle AnalyticsGoogle AdPlannerKeywordSpyWordpressCompete

Don’t Stop Learning!

Join Social Media Club! www.socialmediaclub.orgEvents each monthA perfect way to continue learning after this courseMashableSearchEngineLandOh and follow me!

@serena