service design blueprint
DESCRIPTION
Thisisbrain organized and facilitated a Service Design Blueprint workshop for FREEM Open Architecture in which service activities and organizational roles were definedTRANSCRIPT
![Page 1: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/1.jpg)
ThisisBrain helps organisations in the design industry with the ideation, design, and implementation of innovative and unique Business Designs
Keuze voorstel aanpassing
![Page 2: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/2.jpg)
Keuze voorstel aanpassing
The Service Design Blueprint workshop is part of the BRAIN-‐Structure project phase
MAP THE CURRENT BUSINESS DESIGN AND IDENTIFY ITS POTENTIAL
IDEATE AND DESIGN THE INNOVATIVE AND UNIQUE BUSINESS DESIGN
IMPLEMENT THE NEW BUSINESS DESIGN AND BECOME MORE SUCCESSFUL
BRAIN-‐STRUCTURE
BRAIN-‐DESIGN
BRAIN-‐CHANGE
![Page 3: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/3.jpg)
Service Design Blueprint Workshop
27th January 2012
![Page 4: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/4.jpg)
Keuze voorstel aanpassing
We organized a Service Design Blueprint workshop for FREEM Open Architecture
![Page 5: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/5.jpg)
Keuze voorstel aanpassing
In which we used Personas as a tool to beUer describe and visualize FREEM’s customers
![Page 6: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/6.jpg)
Keuze voorstel aanpassing
Taking the customer journey as focal point we described front & back office acZviZes
![Page 7: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/7.jpg)
Keuze voorstel aanpassing
Our discussions were closely monitored by 1 of our OrganizaZonal Change experts
![Page 8: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/8.jpg)
Keuze voorstel aanpassing
In order to define which team members were made responsible for the acZviZes
![Page 9: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/9.jpg)
Keuze voorstel aanpassing
The next step is the BRAINDesign phase in which we improve the service itself
MAP THE CURRENT BUSINESS DESIGN AND IDENTIFY ITS POTENTIAL
IDEATE AND DESIGN THE INNOVATIVE AND UNIQUE BUSINESS DESIGN
IMPLEMENT THE NEW BUSINESS DESIGN AND BECOME MORE SUCCESSFUL
BRAIN-‐STRUCTURE
BRAIN-‐DESIGN
BRAIN-‐CHANGE
![Page 10: Service Design Blueprint](https://reader034.vdocument.in/reader034/viewer/2022042509/5496772cb47959fd528b491d/html5/thumbnails/10.jpg)
ThisisBrain helps organisations in the design industry with the ideation, design, and implementation of innovative and unique Business Designs
Keuze voorstel aanpassing