service marketing marketing of ngo’s
TRANSCRIPT
SERVICE MARKETINGMARKETING OF NGO’S
Submitted To: Prof. Poonam Chouhan
Presented By: Shrutika Hande(22)
Nazmeen Maniyar(32) MMS(1)-A
MARKETING
MARKETING OF PRODUCTS MARKETING OF SERVICES
SERVICES MARKETING:Services marketing is the marketing of processes, deeds and performances, i.e. any thing which is essentially intangible in nature
7 P’s of Service Marketing
Price
Place
Promotion
Product
Physical Evidence
Process
People
MARKETING OF NGOs
Do NGOs have a marketing department?
Are professionals involved in the operations of NGOs?
Medium of Marketing used by NGOs
Other Unique methods used for marketing by NGOs
ExhibitionsPrinting calendars with logos and
mission of the NGO.Annual functions where
volunteers are felicitated.Annual programmes telecasted
on local cabel channels.Organizing social events.Mascots are used by some NGOs.
Recommendations
Maintaining database.
Tie-ups with academic institutes.
Presentations during PTA meetings.
Road shows and Street Plays.
QUIZPETAPolioNarmada Bachao Andolan(NBA) Tsunami Rehabilitation and Anti-
SmokingEye DonationGay rightsSlum Rehabilitation,AIDSBeing Human
Fund Raising in NGOs
DONATIONS
Individuals Foundations, Trusts and Donor Agencies Corporations Government Religious institutions
Types Of Donations
Corpus
General
Earmarked
Matching
Returnable
Other Forms of Income
Interest/Dividends
Sale of products
Rent
Membership fees/subscriptions
STRENGHTS:Service delivery at the grassroot level.Able to achieve more with limited resources.
WEAKNESS:Fund Raising.Lack of human resources.Difficult to attract professionals.Lack of awareness.
OPPORTUNITIES:Increased demand of services.Increase in CSR activities.Political will at local levels.
THREATS:Attitude of hopelessness amongst the needy.
Over reliance on donor support.Poor accessibility.Overwhelmed with demand for services.
CASE STUDY
SPASTICS SOCIETY OF INDIA CHEMBUR
ABOUT THE NGO
Established on 2nd October 1972.Nargis Dutt was the 1st patron of the
society.Has services in 16 states of India
namely Kolkata, Chennai etc.Centres in Mumbai namely Colaba,
Dharavi, Bandra and Chembur.
Organization Structure
Founder and Chairperson- Dr. Mithu Alur.
Sales and Marketing Manager- Veena Dhaifule
DepartmentsFacultiesVolunteers
Marketing methods
Mouth to mouth
Exhibitions
Donations
E-bay
Challenges faced
Innovation
Insufficient funds
Challenges for trainers.
No. Of products
EVERY CHILD IS SPECIAL