service marketing plan 2016
TRANSCRIPT
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D’ LUCKY SUITE
&INN
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D’ LUCKY SUITE & INN
Established February 8, 2016
Owned by Beunaventura family
Located at Agton, St. Toril, Davao City.
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PRODUCT
Nature/ description of the product(service/s) Inn Laundry Shop
Target Market Couple Travelers Family Friends
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Positioning Strategies
Nearby the HospitalThere is a new school being buildNear to a fast food Near to the highwayThere is no competitors nearby24 hours transportation
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PRICE
In terms of rooms: 1 person- Php 250.00/ 12 hours 2 person- Php 300.00/ 12 hours For family- Php 400.00/ 12 hours
In terms of monthly 1 person- Php 7,500 2 person- Php 9,000 For family- Php 12,000
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PROMOTIONS
Print Ads. Only Such as 1.Flyers 2.Tarpulin
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PEOPLE
Service Provider/Contact Personnel
approachable
competent enough
customer friendly
approach customers with profesionalism
act appropriately
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PROCESSES
Their procedures in D’Lucky Suites Inn are easy to follow;
First when you want to rent a room or you want to check Inn, they will provide a form to be filled up with.
After the form has been filled up; you pay the deposit, the first p250.00 of your stay.
And then, the service provider will provide a key for the room you rented.
Lastly, they will guide or assist you to the room they served for you.
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SERVICESCAPES
Interior and Exterior Facilities
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Parking Areas
Outdoor and Indoor Signage’s
Lightning, Furniture’s & Equipment
Aroma/Scent
Sound/Music
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RECOMMENDATIONS• Additional training for the service provider/contact
personnel.
• The electricity meter may also be removed inside the lobby.
• The contact personnel/service provider may wear a uniform for identity.
• Add more furniture or accurate frames for better designs.
• Improve the parking space area
• Improve promotions by using Tri Media and New Media.
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DOCUMENTATION
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