YORKTOWN MARKETING PLAN 1

les

PRESENTS

YORKTON MARKETING PROPOSAL Prime Residential/Commercial Development in Surrey, BC

6396 King George Boulevard

LES TWAROG

Top 1-2% of

Vancouver’s 14,000

REALTORS®

ARNOLD TEAM

#3 Team in the

Fraser Valley

YORKTOWN MARKETING PLAN 2

Contents 1. Executive Summary ............................................................................................................... 3

2. Les Twarog's Surrey Team ..................................................................................................... 4

3. Corporate Overview .............................................................................................................. 5

4. Introduction to the Yorkton Development ............................................................................ 6

5. Assumptions .......................................................................................................................... 7

6. Linked Websites .................................................................................................................... 8

7. Marketing .............................................................................................................................. 9

8. Marketing Budget ................................................................................................................ 12

9. Commissions ....................................................................................................................... 13

10. Concluding Statements........................................................................................................ 14

YORKTOWN MARKETING PLAN 3

Executive Summary

Mission

To offer the most comprehensive marketing service and create the maximum

excitement and sales at the Yorkton Place project.

Our Commitment

Providing the best real estate service while growing value for stakeholders.

LES TWAROG AND HIS TEAM Les Twarog is always in the top 100 list in RE/MAX in all of Canada. Les Twarog was

also recently awarded with the RE/MAX “Diamond Club” designation for 2016 and is #38 in Canada out of 20,000 realtors.

YORKTOWN MARKETING PLAN 4

Les Twarog's Surrey Team

Brent & Denean Arnold

Brent and Denean Arnold have been Real Estate Agents since 2011.

They were presented with the opportunity to join Les Twarog and his marketing team as the

“Real Estate experts” for Surrey, Langley & White Rock in 2011 and have had a string of successes

since joining the team.

Since 2011, they have collectively sold an average of 50 homes per year, in addition to being the

sole Listing Agents for two new developments:

▪ Blossom Court in 2012, consisting of 51 townhomes

▪ Focal Point Living in 2016, consisting of 57 low rise Condominiums

They have developed a solid brand name in their target market and will continue to work in both

re-sale and new construction project sales. The Arnold real estate team now consists of 5 real

estate agents.

YORKTOWN MARKETING PLAN 5

Corporate Overview

Les Twarog Corporate Data

Name of Corporation Vancouver BC Realty.Com Ltd.

Incorporation Number BC0822437

Principal Place of Business RE/MAX® Crest Realty (Westside) 1428 West 7th Avenue Vancouver, BC Canada V6H 1C1

Telephone (604) 671-7000

Website www.6717000.com

Email les@6717000.com

Board of Directors Les Twarog Sonja Pedersen

Ownership 100% owned by Les Twarog & Sonja Pedersen

Arnold Real Estate Team

Principal Place of Business #103-5830 176A Street Surrey, BC V3S 4H5

Telephone (604) 372-4565

Website http://www.arnoldrealestate.ca/

Email info@arnoldrealestate.ca

Ownership 100% owned by Brent & Denean Arnold

YORKTOWN MARKETING PLAN 6

Introduction to the Yorkton Development

This is a mix-use mid-rise 6 storey, 82 unit residential/commercial development, located in Surrey, that will commence construction in Spring 2018.

The subject site, the Yorkton Development, 6396 King George Boulevard, Surrey, BC, is located in the evolving and upcoming SouthEast Newton neighbourhood, at the corner of 64th Avenue and King George Boulevard. This is a mixed use Residential/Commercial development.

Yorkton Development Proforma Residential

Residential Units

1 Bedroom 4

1 Bedroom + Den B

10

2 Bedroom 64

3 Bedroom 4

Total Units 82

Residential Total Sellable Area sf 77,578

Commercial Square Feet

Building 1 11,966

Building 2 4,000

Building 3 5,700

Building 4 3,550

Commercial Total Leasable & Sellable sf 23,325

YORKTOWN MARKETING PLAN 7

Assumptions

The following are assumed parameters of the Yorkton Development Project:

▪ The Developer is a licensed Builder in BC.

▪ The Architect is working on final construction drawings, thus; changes to the floor plans

and the site plan may be very minimal.

▪ Developer may have an option to lease a commercial space across the street from the

development site for use as a presentation centre.

Yorkton Place will be a prestigious development in a part of Surrey experiencing high growth

YORKTOWN MARKETING PLAN 8

Linked Websites

The Les Twarog Group of Realty Websites:

• The largest online

source of floorplans to

600 lower mainland

buildings

• Alexa Rank – 3118669

• Backlinks – 497179

• Floorplans now

connected to MLS

listings

• Revenue Generating

• Main site – 14 years

• Spinoff 10,500 websites

• 4000 unique daily

visitors

• Backlinks - 449080

• 87.21% organic search

• Launched in 1999

BCcondos.net BCfloorplans.net

• The #1 ranked real

estate site in Vancouver

• The largest online

source for condo and

townhouse listings and

sales info in BC

• 10,500 building

websites

• 20,000 daily unique

visitors

• Re-Branded site

• Alexa Rank – 12898114

• Backlinks – 10398

• 4,000 unique

visitors/day

• Branded site

• Alexa Rank – 1872491

• Backlinks - 1329278

• 58.73% organic Search

• 36.93% direct search

• 2,000 unique

visitors/day

• Launched in 2001

LesTwarog.com SonjaPedersen.com

6717000.com

• On Google for 14 years

• Spinoff – 7,000+

websites

• Backlinks - 449080

• 87.21% organic search

• One-stop rental site for

Lower Mainland rentals

RentCan

YORKTOWN MARKETING PLAN 9

Marketing

Once approved in September, we will launch our marketing campaign attracting Realtors and

Buyers to register on our website. This will be done through emailing Realtors, Social Media and

signage at the development site. Some of our initiatives will include:

▪ Emails to everyone that has registered to continue contact with registrants

▪ Plan for presale opening day in January:

o Email groups for opening days – Realtors, VIP Registrants

o Marketing blitz for the month of January 2018

o One week after the opening day, properties will be listed on MLS

Timeline

The following details the scope of work that will be conducted, outlining the various stages which

comprise our services:

Stage 1 ▪ Provide recommendations, guidance and direction, along with the Developer, to all

consultants such as the Architect, Interior Designer and Graphic Designer

▪ Develop an in-depth Marketing Plan indicating the overall marketing strategy and target

market based on market research collected

▪ Advise on design and finishing details

▪ Floor plan critique and interior specification input

▪ Create detailed timeline for marketing and sales

▪ Create master marketing budget

YORKTOWN MARKETING PLAN 10

Stage 2 ▪ Overall theme and project positioning

▪ Select and direct the Interior Designer and Graphic Designer

▪ Develop and coordinate all marketing tools (logo, brochure, signs, advertising)

▪ Develop and coordinate technology solutions (social media, website, etc.)

▪ Design and coordination of Presentation Centre/Display Home

▪ Engage Buyer take-out mortgage program(s)

▪ Advertising, promotion and public relations coordination

▪ Pricing strategy

▪ Coordinate legal documentation, including Disclosure Statement, Contract of Purchase

and Sale and related sales documentation

▪ Selection and training of Sales Staff

YORKTOWN MARKETING PLAN 11

Stage 3

▪ Grand Opening;

▪ Event planning and hosting (VIP and Realtor Events)

▪ Strategic Inventory Releases

▪ On-going advertising development and placement

▪ Direct mail production and distribution

▪ Liaise between Sales Staff and Developer

▪ Liaise with take-out financing providers and legal counsel

▪ Maintain detailed records of visitors and buyers

Stage 4

▪ Maintain trust account records and coordinate closings with buyers and Developers

lawyers

▪ Assist with completion coordination, walk-through and customer services

▪ Managing ongoing customer service and sales support

YORKTOWN MARKETING PLAN 12

Marketing Budget *For information purposes only, Costs to be paid by the Developer

MARKETING BUDGET *0.4%

Item Description Total

Branding Logo and Identity Development, Sales Brochure Design, Site Signage $12,500.00

Branding Ad Concept & Resizing - Responsive Design for Web $10,000.00

Branding Copywriting for Brochure/Website $600.00

Envision

2 minute flyover + virtual walkthrough in 4K HD Photorealistic 3D walkthrough of 1 suite + 1 commercial building Create 3D Architectural Rendering Production cost for 120 seconds @ $140 per second $16,800.00

Interactive Interactive Website Development $7,500.00

Interactive Create auto-responder email and newsletter template $250.00

Interactive Interactive MailChimp Email Outreach Campaign to 14,000 realtors & past clients $5,000.00

Additional 1

Yongle - paperless documentation system - $10,000 flat fee + $50/door x 82 doors $14,100.00

TOTAL MARKETING COSTS $66,750.00

SIGN PRODUCTION

Sign Production $10,000.00

Brochure Printing $20,000.00

TOTAL PRODUCTION COSTS $30,000.00

ADVERTISING BLITZ (incl of GST 5%) Jan 1 - Jan 31 2018

Real Estate Weekly - 2,500,000 unique visitors/monTH $20,000.00

Featured Development $800.00

New Home Development Package $3,700.00

Retargeting for 150,000 impressions $1,800.00

City Sponsorship $1,000/wk x 4 $4,000.00

Vancouver Sun - 1/2 page @ $4200 per Week x 4 Weeks $16,800.00

West Coast Homes & Design - full page @ $1,600 per Week x 4 Weeks $6,400.00

Chinese Real Estate Weekly $8,800.00

WestEnder $2,678.76

Georgia Straight $23,673.65

New Home Buyers Guide $10,000.00

Chinese New Home Guide $2,600.00

Ming Pao $8,000.00

Sing Tao $8,000.00

TOTAL ADVERTISING COSTS $117,252.41

SUMMARY

TOTAL MARKETING COSTS $66,750.00

TOTAL PRODUCTION $30,000.00

TOTAL ADVERTISING $117,252.41

TOTAL MARKETING COSTS $214,002.41

YORKTOWN MARKETING PLAN 13

Commissions

Our team's standard commission rates are:

Our combined commission rates are 3.5% of sellable square footage. Below are the 3 price

points and the breakdowns:

1. The average sale price of $600 per square foot x 77,578 sellable residential square

footage equals $46,546,800. Our commission would be $1,629,138 plus GST.

2. The average sale price of $625 per square foot x 77,578 sellable residential square

footage equals $48,486,250. Our commission would be $1,697,018.75 plus GST.

3. The average sale price of $650 per square foot x 77,578 sellable residential square

footage equals $50,425,700. Our commission would be $1,764,899.50 plus GST.

*We predict that 70 percent of sales will be with a buyer’s agent. The buyer's agent commission

will paid be paid out of total commissions above and the split will be 3.22% on the 1st $100,000

and 1.15% on the balance. On $625 per square foot average sale price, the buyer’s agents

commissions will be approximately $727,331 plus GST.

YORKTOWN MARKETING PLAN 14

Concluding Statements

From the Les Twarog Team:

In closing we are confident that we can sell out the project within 4-6 weeks. You will be hiring a

dedicated team of realtors that are knowledgeable with the market and the area

Thank you for making available all the information that was supplied by Joey Sun and Sam Sit

Evan though there is limited information on commercial strata sales in the area, there is virtually

no supply and a fair amount of demand. We are of the opinion that the commercial units can

achieve $650/foot.

From Brent and Denean of the Arnold Real Estate Team:

We thank you for the opportunity to discuss working with you for the sales and marketing of

Yorkton Place. This proposal is a preliminary outline to create outstanding goal driven sales

results.

The Arnold Real Estate Team offers experience and a proven track record of successfully

marketing and selling residential development projects with a constant and consistent emphasis

on delivering results in the developer's best interest.

We are very excited at the opportunity to work with you and look forward to discussing further

on how our sales and marketing program can work for a successful sellout of this project.