service marketting of hotel industry by tabish khan ppt
DESCRIPTION
This presentation is about service marketting of hotel industry which comes under hospitality service.it includes breif introduction of hotel and 7 P's of Hotel servicesTRANSCRIPT
TABISH NISAR KHAN
MBA STUDENT
CENTRAL UNIVERSITY OF KASHMIR
[email protected] Topic:service marketting of hotel industry
Webster defines a hotel as, ´A building or institution providing lodging, meals and service for the people’
Oxford defines a hotel as, ´An establishment providing rooms & meals for the travelers & tourist’.
Products
Core services
Special services (Facilitating services)
Place
Place refers the accessibility of products to the customers.
Favourable locations:•Metropolitan cites.•Business hubs.•Tourist places.•Heritage areas etc.
PROMOTION STRATEGY• Advertising.• Sales promotion.• Personal selling.• Public Relations.
PRICEGenerally pricing is based on seasons like•Peak season •Off season•Shoulder season Or class of guests like;•Business class.•Leisure class.•Luxury class
Process
Guest Booking Check In Stay Consuming
Service Payment Check Out
People•Managers•Receptionists•Chefs•Attendants•Bell boys•Laundry servicemen•Travel agents etc
Physical Evidence The physical evidence of service includes all the tangible representations of service such as brochures, letterhead, business cards, reports, signage, internet presence and equipmentFor example, in the hotel industry,
Design, Furnishing, Lighting, Layout and decoration of the hotel Appearance Attitudes of its employees
Will influence customer perceptions of the service quality andexperiences.