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Services & Media Pak 2017 1 CONNECTED COMMUNITYYour single global link to the Pharma and Payer health economics & outcomes research (HEOR) and market access stakeholder communities

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Page 1: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Services & Media Pak2017

1

CONNECTED COMMUNITY™Your single global link to the Pharma and Payer health

economics & outcomes research (HEOR) and market access stakeholder communities

Page 2: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Table of Contents

Digital Marketing in HEOR Value Proposition of

HealthEconomics.Com Clients Testimonials Reach and ROI Services and Products Offered Pricing

2

Page 3: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Limited budget, many goals

Must demonstrate ROI

Only promote around meetings

Must generate leads for BizDev

Need realistic goals for marketing

Need rich content useful to audience

Small marketing department, big goals3

Your Pain Points

We get your specific challengesSolution

Page 4: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

A Marketer’s Challenge in a Nutshell

You need a targeted, effective, and efficient way to communicate with your target Pharma & Payer

HEOR & Market Access audience

So that you can: Reach existing clients Identify new clients Keep your name top-of-mind Drive sales Promote 365 days a year Avoid wasting ad spend on non-targets Demonstrate positive ROI

4

Page 5: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

HealthEconomics.Com is the only top-ranked centralized, digital CONNECTED

COMMUNITY™ that serves as your single global link to the Pharma and Payer health

economics & outcomes research (HEOR) and market access stakeholder communities,

giving you unparalleled access to your target audience to drive business development,

365 days a year, with positive ROI.

5

Value Proposition

Page 6: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Most don’t touch the customer enough times…

HOWEVER…48% never follow-up with a prospect25% make 2nd contact, and stop.12% make 3rd contact, and stop.

Only 10% of sales people make more than 3 contacts with

a prospect

2% of sales made on 1st

contact

3% of sales are made on 2nd contact

5% of sales are made on 3rd contact

10% of sales are made on

the 4th

contact

80% of sales made on 5-

12th contact

6

Page 7: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

You can be here!

More Contacts = More Sales. We can help.

7

0

3

5

12

No.

of C

usto

mer

Con

tact

s 80% of sales are made on 5th -12th contact…Only 10% of sales people make more than 3

contacts with a prospect. We can help.

90% of sales reps make just 1-3 contacts and quit (but only 5% of potential sales are made)

A few sales reps fall here (but you are still leaving $$ on the table!)

Page 8: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

8

Annual partnerships or as needed promotion

Metrics + Actual Leads + 91% advertiser retention

Proven lead generation methods

Multiple ways to touch customer, no matter where they are

Extensive experience in scientific and marketing communication tools & content

We are extension to your Marketing Dept.

Many price levels, starting at $150

Pain Points HE.Com SolutionsYou get all this!Limited budget, many goals

Must demonstrate ROI

Only promote around meetings

Must generate leads for BizDev

Poor or not enough follow-up

Need rich content useful to audience

Small marketing department, big goals

Page 9: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

60 Second Explanation: Why Us?

Explainer Video: Click to Play

1. Largest, most targeted audience of key stakeholders, in 1 place

2. Unparalleled access to this audience of 20,000+ stakeholders

3. Most extensive and diversified ways to connect with potential clients

4. Continuous promotional opportunities, 365 days a year

5. Demonstrated ROI6. Turn-key and bespoke promotion options7. Other services: content development, recruitment,

training, strategy, surveys and industry benchmarking

Benefits

“HealthEconomics.Com provided a convenient, targeted, and efficient way for us to focus on clients and business objectives.”

~EVP, large HEOR Consulting Company

9

Page 10: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

The Numbers Behind HE.Com

~7,000+ website visitors per month 4 pages per visit 3-4 minutes on site >75% visit multiple times per month

More than just a web portal, for greater digital connectivity 20,000+ Newsletter subscribers 15,000 Social Media subscribers Successful recruiting division: Online Career Fairs, Job Boards, Job Newsletters 4,000+ webinar attendees Content creation

91% Advertiser Retention

CONNECTED COMMUNITY™™Your single global link to the Pharma and Payer health economics & outcomes

research (HEOR) and market access stakeholder communities

80% Worldwide Satisfied

10

Page 11: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Pharma, Payer, and Consulting/CRO Audience

26%

9% Consulting/CRO

Pharma/Med Device

Academia

Provider/SPRx

Payer

Other

Payer

BioPharma

Consulting/CRO

27%

11

Page 12: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Decision-makers with Budget Authority

29%

12% CEO/Pres

VP/Director

Mgr/Analyst

Teacher

Fellow/Student

Provider

Other

CEO orPresident

Manager or Analyst

VP orDirector

29%

12

Page 13: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Targeted with No Waste

Market Access

HEOR/Medical Affairs

Clinical

Academia

Provider

Other

Market Access

HEOR orMed Affairs

47%

14%

Clinical9%

13

“HealthEconomics.com plays an important role in our ability to access the HEOR community...Patti and her team are responsive, flexible, and clearly knowledgeable about the HEOR landscape.” ~VP, major CRO

Page 14: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

GlobalUS

UK

Rest of Europe

Asia

Africa

Oceania

Other

US56%

UK

10%

14

“I thoroughly enjoy reading every bit of your portal and newsletter –it is very important resource for researchers to keep abreast with latest developments in HEOR world.” ~Europe-based NL reader

Rest of Europe

13%

Asia

10%

Page 15: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Increase Awareness, Generate Leads, Drive Sales

20,000+ Newsletter Subscribers

10,000+ Website visitors per

month

Webinars Conferences

Online Career Fairs and Jobs

Board

Online Business Directory

Content Development (White Papers,

manuscripts, surveys)

10,000+ Social Network

Blog

15

Page 16: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Individual Services Lead generating activities (webinars, white papers, surveys) eMail Marketing with lead support automationOnline career fairs

Business Development Email marketingWebsite marketing & Social Media packages Sponsored blog postings

MarketingWhite Papers, manuscripts, slide decks, email content Surveys (benchmarks, needs assessment)Content Development Job Board and Jobs NewslettersOnline Career FairsRecruitmentWebinars Conferences (Chairing, Moderating) Advisory Boards & Keynotes (Chairing, Moderating)

Training & EducationGlobal Salary Survey, HEOR & Market Access RWE & HEOR Dept. Organizational Benchmark SurveyBenchmark Surveys Payer Tools Communication StrategyStrategic Consulting

16

Page 17: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

17

More than 300 ClientsSTRATEGIC CONSULTINGPAYERSPHARMAMANAGED MARKETSDATA ANALYTICSCONFERENCESGRADUATE EDUCATIONASSOCIATIONSCROSMEDCOMMHTAS

JOURNALSTRADE ASSNSADVOCACY GROUPSINFORMATICSSPECIALTY RXRECRUITERSBIOTECHPATIENT GROUPSAD AGENCIESUNIVERSITIESECOA FIRMS

91% Client Retention

Page 18: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

How HE.Com Has Helped Clients

Rebranding after Purchase or Name Change Applied Health Outcomes to Xcenda

Xcenda purchase by AmeriSourceBergen

Truven, from Thomson Reuters

Evidera from United BioSource Corp.

inVentiv Health Clinical, from PharmaNet/i3

Adelphi Values, after Mapi

Comprehensive Health Insights

Om1

Expanding Services or Geographic Growth eMax Health

Kantar Health

DaVita Clinical Research

Dymaxium

CRF Health

HealthCore

Evidence Partners

18

Page 19: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Business Development, identify new customers

Kantar Health, Nat’l Health & Wellness Survey

GalbraithWight, new pricing methodology

inVentiv & Continuum, RWE Survey

Xcenda, contract HOLs

PAREXEL & Optum, EHRs/EDC data for RWE

DIA, conference and education promotion

OM1, Registries 2.0

Launch educational programs, recruit candidates Boehringer Ingelheim

Lilly

UnitedHealth Group

AMCP

Thomas Jefferson University

University of Florida

Washington & Jefferson

Novo Nordisk

How HE.Com Has Helped Clients

19

Page 20: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Advertising Options and Services Advertising on Website and Newsletter

Annual Partnerships Website and Newsletter Advertising eMail Marketing Sponsored Blogs Social Media Marketing Business Directory Advertising

Services Webinars Recruiting Services HE Institute

Writing and content creation Surveys Moderating and Keynotes

Pricing

20

Page 21: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Annual Marketing Partnerships

21

Annual Partnerships

Continuous Touch Customer Premium ad positions Flexible in multiple ways Best Reach and ROI

Each Partnership Includes: 10-25% bonus in advertising spend

Your choice of advertising from a la carte Menu of Advertising

Free unlimited job postings

Logo on every page of Website

Logo in every issue of weekly Newsletter to 20,000

Preferred status on advertising dates

The most flexible, cost-effective, year-round solution

Choose From 4 Plan LevelsSave 10% to 30% vs buying a la carte

GOLD – bonus value of 25%

SILVER – bonus value of 15%

BRONZE – bonus value of 10%

$25,000/year; Get $31,250 in services

$17,000/year; Get $19,550 in services

$11,000/year; Get $12,100 in services

PLATINUM – bonus value of 30% $30,000/year; Get $39,000 in services

Page 22: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Testimonials from Annual Partners

22

“…has provided our growing organization with a uniqueresource…our web traffic has increased by 30%.”

~President and CEO, Payer Consulting Group

“…driven numerous visits to ourwebsite some of which have directlytranslated into new business we wouldnot have won any other way. Ourcontinued sponsorship over the yearsshows the value ofHealthEconomics.Com.

~VP, International HEOR Consulting Company

“…plays an important role in our abilityto access the HEOR community…andour efforts in recruiting and outreach.Patti and her team are responsive,flexible, and clearly knowledgeableabout the HEOR landscape.”

~President, RWE Research Group

“…provide a flexible assortment of year-round recruitment and marketing opportunities that have proven effective in helping us reach decision-makers.

~Vice President, Global Consulting Firm

View more testimonials Provide a testimonial

“We decided to go with the Silver Sponsorship this year. We were really pleased with the ROI we saw from HE.Com”

~Marketing Director, eCOA Company

“We have seen our website traffic increase significantly to correspond with your campaigns.”

~Sr. Marketing Director, HEOR Consulting

Page 23: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Website & Newsletter AdvertisingOptions

23

Newsletter Advertising – twice weekly

EBLASTS NEWSLETTER ISSUE SPONSORSHIP SPOTLIGHT 1 AND 2 OF THE WEEK’S

Website Advertising

Click to view online

Page 24: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Website Advertising Welcome ads Leaderboards Sidebar ads Partnership sponsors Spotlights of the Week Conferences of the Week Webinars of the Week Links of the Week Click to view online

24

Page 25: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

eMail Marketing 20,000+ opt-in subscribers

Targeted to HEOR, Market Access, Payer professionals

4+ year average subscriber duration

>60% read all or most

Open rates: 20-25%*

Loyal audience of ~10,000 readers, subscribing >4 years! Adding ~100 new subscribers per week

Options Dedicated eBlasts: single sponsor Lead Qualification Service: Specialized follow-up with those

who click on your ads Advertising in weekly general and job newsletters

25

83% of respondents said HealthEconomics.Com is their PRIMARY source for news and trends.

77% Agree the HEOR Newsletter is ESSENTIAL for keeping up with the news, trends, and ideas in HEOR

*Among those who have opened at least 1 newsletter in past 3 months; overall OR = 11-14% among all subscribers (Data from Aug ‘16)

Page 27: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Social Media

15,000+ followers, growing every day Well-respected Blog

Leader in field of how to use social media for HEOR audience

Engaging, informative, credible

Don’t have time to create content and share on social media?

We do! Use our Social Media Share

Program27

We do the work for you!

Spend your time on clients; let us deal with social media!

Schedule social shares in advance by day, time of send

Take advantage of our vast presence on Facebook, Twitter, LinkedIn

We study social media. We know what works!

LinkedIn

Twitter

LinkedIn Facebook

Social Media Share Program

Page 29: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

HE Business Directory

Add your company Choose areas of expertise Add reviews and testimonials Advertising options available to help your

company stand out! Learn more.

http://hebizdirectory.com

29

Page 30: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Services from HE.Com

Services Webinars Recruiting Services HE Institute Writing and content creation Surveys Moderating and Keynotes

Pricing

30

Page 31: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Webinars are one of the best tools for reachingyour audience and building leads

Webinars provide: Direct, live contact with your audience (video options available) Lead generation for business development A showcase for your business as a recognized authority Education and promotion of company, person, product Understanding of client needs, based on polls and questions Time and money savings in the sales process SEO benefits through promotion and on-demand webinar indexing

Use webinars year-round To continue the dialogue from major industry meetings Reach new clients Test and practice content for major presentations Expand the reach for major research, platforms, issues

31

Existing Research & Thought

Leadership Pubs, PPTs

Expand into Webinar (1 or

Series)

Convert Webinar into White Paper for Further

Impact

Page 32: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Webinar Services from HE.ComTurn-key or individualized services

Hosting Moderating Content Development

Topics, Slides, White Paper Follow-up Recruitment & Advertising

eBlasts & newsletter promotion Social Media Website advertising

Archive file hosting; Digital file provided

Lead generation Post-webinar business development

packages available

HE.Com Resources: “Good to Great: Webinar Success Strategies” “Get Excited: 2016 Webinar Success Strategies”

Webinars we’ve run: (partial list) P4P Drug Pricing Next Generation of Registries and Real-world Evidence 5 Best Practices for Systematic Reviews RWE: 8 hours, 22 speaker, virtual conference, 500 attendees 6-Webinar series on HEOR Communication Tools: 6 month program, 1300

attendees, 10 speakers, live video EHR & EDC: 2 speakers, provided moderating, 270 registrants

Registrants and attendance exceed industry standards Average 250 registrants >50% attendance Successful on-demand viewing

Clients (partial list)

32

Page 33: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Testimonials on our Webinar Services

I’ve given a lot of webinars, and this experience with HealthEconomics.Com and their platform was by far the best I’ve ever experienced. ~Senior professional at CRO

“I was extremely impressed with the quality of the faculty and content. This program was amazing!” ~VP HEOR, big

Pharma

“Your services and training on the webinar platform were incredible. I’m so pleased with the number of registrants. ~Sr. VP, consulting

What do our clients say?

33

“HealthEconomics.com provide excellent cost-effective webinar packages. The HealthEconomics.Com team is well organized, very professional, and most importantly, they are extremely patient, which really helps when we sometimes have to work at the last minute! We always receive glowing feedback from our speakers with how the events are executed, which really makes us look good! We always receive high volume and high quality registrations, typically many more than what we get from running them on our own.” ~Marketing Manager, Global CRO

“The webinar was very successful and we need to capitalize on all these leads.” VP, RWE in major CRO

Page 34: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

HEOR C-Suite Executive Profiles

34

• What is it? Interview with C-Suite Executive, conducted by telephone or email;

• How presented? Interview presented in blog format, disseminated:• tHEORetically Speaking – official Blog of HealthEconomics.Com• News on HE.Com homepage• Newsletters of HE.Com for up to 2 weeks• Social Media

• Example: “Big Ideas for Big Data Analytics in Real-World Evidence: Insights from Dr. Rich Gliklich, CEO of OM1”

• Optional additional advertising:• Video interview, fully edited• eBlasts, Spotlight Features, Link of the Week• Additional Social Media promotion

Page 35: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Recruiting Services1. Jobs Board: Post open positions. Most

popular page on HealthEconomics.Com2. Jobs Newsletter: Sent weekly to 11,000

active and passive job-seekers; lists all open jobs on Jobs Board.

3. Online Career Fairs: multiple recruiters, hundreds of job applicants

4. Salary Survey for HEOR5. Recruiting Partnerships: unlimited job

postings and Career Fair participation for 12 months

6. Job of the Week or Featured Job

Benefits Cost-effective for employers and job-seekers. No travel. Quickly identify top candidates Proven success: 6 Career Fairs over 3 years Play Our Video to Learn More

Typical Career Fair metrics: >300 registrants 150 attendees (exceeds industry standards) ~900 chats 34 chats per employer >40% candidates with 10+ years of HEOR experience!

Employers Fully customizable exhibitor booth Up to 3 representative seats Connect and rate candidates View resumes Set follow-up interviews

35

Page 36: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Testimonials on our Recruiting ServicesJob Board

"I'm chatting with MANY job seekers right now. This is an awesome idea and event!“ ~HR, Pharma

“Your team conducted an outstanding online career fair. Most applicants I spoke with had high levels of experience, and we

are extending an offer to an individual tomorrow!”~HR, Big Pharma

"I commend you for your creativity and cutting edge of technology"

~Job applicant

I got the Rolls Royce treatment from your team! Building our booth was so easy! Thank you!

~Novartis HR representative

“Posting a position with HealthEconomics.com could not have been any easier…I am already getting more direct hits through this site than through any other site I’ve posted with.”

~Senior professional at CRO

“.. provides a flexible assortment of year-round recruitment opportunities that have proven effective in helping us reach decision-

makers in this growing industry segment.

~VP, Global Consulting organization

“We received many resumes from well-qualified applicants.

~Recruiter, major pharma

“We have received many applications from well-qualified people, have conducted interviews and are in the process of deciding which applicant we will hire. Our posting with you was valuable and we will do it again.”

~University Recruiter for Graduate School

Online Career Fairs

36

Page 37: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Are your scientists too busy to create content to use in marketing?

Wish you could clone yourself? Do you wish you had someone who

understood marketing and HEOR?

HEi provides: StrategyTrainingCommunicationEducation

Why Use HEi?

Creating content.Communicating to stakeholders.

Connecting community.

Visit HEi

37

Page 38: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Communication Tools from HEi

Manuscripts

White Papers

Webinars and slide content

Web-based feature articles

Benchmarking and Industry surveys

Competitive analyses

Marketing analyses & consulting

Keynote addresses

A Few of Our Clients Pharma – Merck, Teva, more Consulting – Continuum, PAREXEL, inVentiv Journals – J Clinical Pathways, Consultant360 MedComm – Apothecom, HMP Communications Associations – ISMPP, AMCP

38

Journal articles

Utilization Patterns and Resource Use in...

Feature articles

White Papers

Advisory Board Moderating

Benchmarking surveys

Marketing Consulting

Keynote Speaking

Department Structure and Management ofGlobal HEOR Departments inMid to Large Pharmaceutica l Companies

Industry research

Page 39: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

We Develop Strategy & Education Lead Gen Tools that Work

Provide relevant content to audience Promote to our audience of 20,000+ Content downloaded from form Then, you or HealthEconomics.Com can….

Follow-up Send additional marketing campaigns Further qualify the lead

Useful for Webinars White Papers Blog postings Surveys Scientific content

Don’t have time to create content? We do! Use HE Institute 39

Page 40: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Conference and Advisory Board Speaking & Moderating Dr. Patti Peeples is a dynamic and experienced Speaker, Keynoter,

and Moderator

A 30-year veteran in pharma HEOR, she has a strong grasp of the strategic, business, and clinical issues.

Patti can engage any audience into active participation, challenge listeners, and make speakers comfortable, no matter the setting.

Audiences: Payers, Clinicians, Medical Affairs, HEOR, Medical Communications, Publication Professionals, Marketing, Universities

Learn Patti’s Secrets: “7 Tips for Moderating High-Stakes Meetings and Advisory Boards”

A Few Past Events Chair, Advisory Board on Molecular Diagnostics Payer Stakeholders Keynote, International Society of Medical Publication Professionals

Annual meeting Chair, HEOR Writing Workshop (2 years) Chair, RWE Virtual Conference Chair, Oncology-focused Clinical Pathways 2-day Congress Speaker and Panel Chair at dozens of industry events

Contact Patti about your next event 40

Page 41: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Join the HealthEconomics.Com CONNECTED COMMUNITY™Benefits Grow company brand Expand client base Increase sales Launch new services Recruit new talent Reach global audience Improve top-of-mind

And do it, with: Demonstrated ROI Efficient management of campaigns Professionals who understand your HEOR business and digital marketing

41

Page 42: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Still Not Sure?

42

No obligation; multiple venues for promoting your company will be explored

Page 43: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

PricingProduct Cost Benefits or Options Specs

Annual Partnership

Platinum Partner $30,000/12 months Bonus value of 30%, Partner logo onhome page of website 365 days per year and in every issue of newsletters

Receive $39,000 of services

Gold Partner $25,000/12 months Bonus value of 25%, Partner logo onhome page of website 365 days per year and in every issue of newsletters

Receive $31,250 of services

Silver Partner $17,000/12 months Bonus value of 15%, Partner logo onhome page of website 365 days per year and in every issue of newsletters

Receive $19,550 of services

Bronze Partner $11,000/12 months Bonus value of 10%, Partner logo onhome page of website 365 days per year and in every issue of newsletters

Receive $12,100 of services

Business Directory Partner $2,400/12 months Run of site advertising on HEBizDirectory.Com website for 12 months. Minimum of 2 ads per month.

Receive minimum $3,600 of services

Recruiting Partner $2,500/12 months Cost-effective at > 2 posted jobs with Career Fair rates of $899/event waived. Partner logo on home page of website 365 days per year and in every issue of newsletters

Unlimited job postings, Unlimited booths at all online Career Fairs

43

Page 44: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Product Cost Benefits or Options Specs

Webinars

Multiple packages $3500 and up* Webinar options include: management, moderating, hosting, recruitment, content development, polls, post-event survey

HE Business Directory

HE Business Directory listing Listing is free; Featuredpromotion starts at $250

Choose from Featured Company, banner ads and more on HEBizDirectory Advertising options

Business Directory Partner $2,400/12 months Run of site advertising on HEBizDirectory.Com website for 12 months. Minimum of 2 ads per month.

Receive $3,600 of services

eMail Marketing

Custom eBlasts $2,365 for all months except May and October;$2,600 for May and October

HTML email, sent to 20,000+ subscribers

Must be submitted in standard HTML (no Word docs/Word-generated HTML)

eBlast Plus, 2 emails with lead generation 2 identical emails, with lead generation: $6,250

HTML emails x 2, sent to 20,000+ subscribers, plus contact information on those who opened/clicked

Same as above

Newsletter Sponsorships $1,000 (General HEOR NL), $500 (Jobs NL); view past newsletters

Distribution:General HEOR NL = 20,000+; Jobs NL = 10,000+

728x90 static image; 1 ad appearing at top of NL

44

Pricing

Page 45: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Product Cost Location Details Specs

Website and Newsletter Advertising

Welcome Ad $3,500/30 days $2,000/14 days

Website Ad displays 1x/user/day upon site entry

640x480 pixels, animated ok

Leaderboard $1,500/30 days Website, every page 1 of 5 rotating ads 728x90 pixels, animated ok

Sidebar ad $1,200/30 days Website, every page 1 of 5 rotating ads 336x280 pixels, animated ok

Top Dog ad $750/7 days Website homepage and Newsletter

Non-rotating ad (single client display)

336x90 pixels (web, animated ok); 208x90 (newsletter, static only)

Newsletter Sponsor Banner ad $1,000(General)$500 (Jobs)

Newsletter Distribution:General HEOR NL = 20,000+; Jobs NL = 10,000+

728x90 pixels, static image

Spotlight Feature $500/7 days (website) + 1 issue of Gen’l NL

Website + Newsletter Non-rotating ad (single client display)

290x210 pixels (web, animated ok; newsletter, static only)

Run-of-Site ad package $2,000/6 weeks, excludes May and October

Website + Newsletter Includes Spotlights, of the Weeks, Leaderboard, Top Dog, Newsletter Banner and Sidebar ad options. Guaranteed 1 placement per week for 6 weeks but may have multiple depending on availability.

Provide ads of all sizes noted above

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Pricing

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Product Cost Location Benefits or Options Specs

HE Business Directory

Homepage – LeaderboardListings Page – LeaderboardCategory Page – Leaderboard

$299 HEBizDirectory.Com Appears on every page and all types of pages ofthe HE Business Directory for 30 days

728x90 static image

Homepage – FooterboardListings Page – FooterboardCategory Page – Footerboard

$249 – Homepage$149 – Listings andCategory Pages

HEBizDirectory.Com 30 day listing appears only on the page type you purchase (Homepage, Listings or Category page)

728x90 static image

Homepage - Sidebar 1 & 2Listings Page – Sidebar 1

Sidebar 1 - $299Sidebar 2 - $199

HEBizDirectory.Com Sidebar 1 is available on Homepage and Listings pages. Sidebar 2 is available on Homepage only. Ads run for 30 days

250x250 static image

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Pricing

CEO Profile Interview

Basic Package of “Profiles from the HEOR C-Suite”

$2750 http://www.healtheconomics.com/blog

Blog interview appears on tHEOReticallySpeaking Blog, HE.ComNews, HE.ComNewsletter, Social Media

NA

Page 47: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Product Cost Location Details Specs

Website and Newsletter Advertising

Of the Week (Conference, Webinar, Link, Job)

$350/7 days (website) and 1 issue of General HEOR NL)

Website + Newsletter Non-rotating ad (single client display)

190x171 pixels (web, animated ok; newsletter, static only)

Social Media Multi-Channel Marketing

Social Media Share Package $350/10 posts, across 4 channels

Twitter, Facebook, LinkedIn (4 locations; Biz Page, 2 groups, Peeples page)

10,000+ social media followers of HealthEconomics.Com

140 character limit, image encourage

Content Development

White Paper, Manuscript, Benchmarking Surveys, Moderating orKeynote Addresses

Bid per project Written documents can be promoted on website and with email marketing, with leadgeneration solutions

Writing, layout, promotionoptions are available with various services

eMail layout $175/hour eMail will be developed in standard HTML, tested, and validated for multiple browsers

Strategic consultation on content and subject lines optional and extra

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Pricing

Page 48: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Product Cost Location Details Specs

Recruitment Services

Online Career Fair Exhibit Booth $899 Online Career Fair portal, web-based

Virtual exhibit booth, 3 representative seats, full candidate details on registrants

See sales representative

Job Posting $350/90 day job posting

Website Jobs Board Posted job included in weekly Jobs newsletter to 10,000+, and most recent jobs included in weekly HEOR General NL to 20,000+

Website Jobs Board Post a Job

Job of the Week $350/7 days (website) and 1 issue of General HEOR NL)

Website + Newsletter Non-rotating ad (single client display)

190x171 pixels (web, animated ok; newsletter, static only)

Recruiting Partner $2,500/12 months

Online Career Fair portal + Website + Newsletter

Cost-effective at > 2 posted jobs with Career Fair rates of $899/event waived. Partner logo on home page of website 365 days per year and in every issue of newsletters

Unlimited job postings, Unlimited booths at all online Career Fairs

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Pricing

Page 49: Services & Media Pak 2017 - Health economics › Marketing › 2017_Media_Pak.pdf · Need realistic goals for marketing Need rich content useful to audience Small marketing department,

Contact one of us, today.

904.838.1782

[email protected]

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