servtag resatsch mobile monday warsaw
DESCRIPTION
This is the presentation I held at the inaugural event for the mobile monday in warsaw. Excellent location and excellent crowd.TRANSCRIPT
Warsaw as NFC city!
Potentials and Pitfalls
Vision 2010
picture © istockphoto
picture © istockphoto
Vision 2010
Warsaw introduces an
NFC-based
multi function
public service
infrastructure!
picture © istockphoto
picture © phototram
Questions…
•Why NFC?•Why warsaw?•What‘s next?
picture © phototram
picture © ChristOFF
Near Field Communication (NFC)
• Short-range wireless connectivity technology
• Chip (13.56 RFID), phone, mobile internet
• Fast, reliable, easy to use
• Current applications incl. Tests with: Payment, Ticketing, Parking, Smart Poster
• Nokia 6212 NFCpicture © ChristOFF
NFC has no actual age limit…
picture © istockphoto
NFC makes technology easy for everyone
picture © istockphoto
picture © Jarosław Pocztarski
Cities
• Urban centers• Dense• Complex• Information need• Facilitation of daily
life
picture © Jarosław Pocztarski
Frankfurt (© 2008 RMV)
Berlin (© 2008 Deutsche Bahn) Tokyo (© 2008 Felica)
City of Oulu (© 2008 CoU)
Theater, Parking, Info TagsNFC in Schools, Hybrid Food
Market, Blood Glucose Meter, Elderly Meal Services
picture © Guru Guru
picture © david.crowley66
picture © ChristOff
picture © tiloe
Application examples for Warsaw
picture ©picture © tiloe
picture © istockphoto
picture © istockphoto
picture © euroIL
Warsaw
• Use learnings from other cities
• Holistic approach• Quick and dirty
applications• Let user make the
decisions• Build the ecosystem
picture ©picture © euroIL
picture © istockphoto
Pitfalls
• The classic: no handsets (the solution: order!)
• Wrong marketing communication (It‘s not NFC as technology, it‘s easier, faster, convenient)
• Application choice (Payment & Transport need many partners and is super difficult)
• Operators think in their old world (Closed Systems)
picture © istockphoto
picture © f.resatsch
Potentials
• E A S Y• F A S T• F U N• C O N V E N I E N T• C R E A T I V E• …
picture © f.resatsch
picture © ctosee2sea
Recap
•Why NFC?•Why warsaw?•What‘s next?
picture © ctosee2sea
Recap
• Why NFC?– NFC provides easy access to
mobile internet and is fun to use
– Many possible applications for everyone to gain revenue
• Why warsaw?– Very innovative city– be first!– Lot of mobile phone
afficionados
• What‘s next?– Start small: Prototypes– User Tests
picture © ctosee2sea
Motto for Vision
• Just do it• Use universities!• Let people know about
the options! • Have fun!
picture © ctosee2sea
Contact
Florian Resatsch (+49 179 200 6180)- Philipp Lehmkuhl (+49 171 545 0 455)[email protected] servtag Gmbh Berlin Germany
Media Sources
• Jarosław Pocztarski (Warsaw Financial District) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/j-pocztarski/2168940775/sizes/o/)
• burge5000 (Warsaw Old Time) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/burge5000/172757271/sizes/l/)
• Jarosław Pocztarski (Plac Zamkowy Pod Kolumna Zygmunta) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/j-pocztarski/2169268728/sizes/o/)
• ChristOff (Warsaw Downtown) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2268803695/sizes/l/)
• ChristOff (Warsaw Central Station) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2318489348/sizes/l/)
• ChristOff (Warsaw Trade Tower) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2275774098/sizes/l/)
• phototram (Not working in Warsaw) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/phototram/2384680953/sizes/l/)
• euroIL (Warsaw Lights) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/euroil/45076195/sizes/o/)
• tiloe (Warsaw Centralna) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/t-loe/94152787/sizes/o/)
• Guru Guru (Berlin – Warszawa – Express) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/guruguru_hhh/259875595/sizes/o/)
• david.crowley66 (Warsaw Centralna) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/22655165@N08/2177408943/sizes/l/)
• ctosee2sea (Robotboy) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/esil/2472565035/)
• Other pictures: f.resatsch / istockphoto.com