session - defining the challenges
DESCRIPTION
Bob Lannucci (CTO, Nokia) at Supernova2008TRANSCRIPT
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Company Confidential
We’re Just Getting S tarted There is Yet Another Mobile Revolution to Come
Bob Iannucci, Ph.D.Chief Technology OfficerNokia
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Company Confidential
S ensors Open the Door
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Company Confidential
Mobile Devices S ense Your EnvironmentBuilding Context
Today…• GPS• Cameras• Accelerometers• Light sensors• Bluetooth• Microphones• Wi-Fi• Cell triangulation
Incoming… • Near Field Communication• Indoor positioning• Environmental analysis
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Company Confidential
Traffic Works•100 cars•100 Nokia N95 GPS
enabled devices•150 UC Berkeley students•10 miles of California
freeway
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Company Confidential
Traffic WorksIntelligent & IntegratedJen’s Birthday Party
in 1 hour.
OkayNo Thanks
Would you like alternate routes?
Traffic on normal route is heavy due to incident. Consider leaving early.
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Company Confidential
Wild Possibilities in a S ensor-Filled World
• Tracking of influenza outbreaks through personal health monitoring in populations • Real-time weather monitoring across 100’s of millions of users• Data collection on a massive scale when earthquakes strike • Up to the second crowd flows in busy locations like football stadiums
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Company Confidential
The Challenges Are Real
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Company Confidential
The S cale is Unparalleled in Human History
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Company Confidential
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Company Confidential
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Company Confidential
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Company Confidential
64% Are in emerging markets 3.3 BillionMobile subscriptions worldwide80%Of the world’s population has coverage1.2 MillionNew GS M subscribers are added daily 220 Countries and TerritoriesHave GS M networks>1 BillionNokia devices sold
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Company Confidential
Beyond Your Front Door
Most people do not have plumbing
Many do not have electricity, some not even nearby
Literacy rates can hover between 60% and 90%
Environmental extremes
Large parts of cities (alleys, hutongs, shanties) are unmapped
Emerging Markets Are Wildly Different
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Company Confidential
The Door is Open for New Models
New Payment S ystems
• Trading of minutes, not cash
Repatriation of Funds
• Foreign workers sending earnings to families back home
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Company Confidential
The Door is Open for New Models
Microfinancing
• Grammen Foundation
• Kiva.org
Enabling New Businesses
• Example: Mosoko
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Company Confidential
The Door is Open for New Models
Endurance Technologies
• New charging technology (convenient, faster) • New ways to protect gear (dirt, water, drops)
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Company Confidential
The Door is Open for New Models
Loosely S tructured Navigation
• Beyond the mapped world
• “Just in time” meetings
Literacy-Neutral
• Moving past language-specific UIs to more universal principles and assisting technologies
QuickTimeª and a decompressor
are needed to see this picture.
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Company Confidential
ChallengesWhat value will emerge from multi-sensory connected devices?
How do we network 100’s of millions of users?
What is needed to secure this environment?
What commercial ventures can be formed around these opportunities?
How can we enable the next one billion to participate in the global marketplace?
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Company Confidential