session iv: industry trend

Why the answer to your students’ biggest fears and greatest anxieties might be

buried in your website. Learn how to leverage your First Destination Survey Data to

better support students, from enrollment through completion.

David Kozhuk

Founder, uConnect

SESSION IV: INDUSTRY TREND

@uconnectdave #ccmktgconf

In a world where career services is seen by higher ed

leaders as just another student service, higher

education as we know it will not survive


86% of incoming freshmen between 2010 and 2017

said getting a better job was a critical factor in their

decision to enroll in college

The American freshman: Fifty-year trends, 1966-2015


Is the juice worth the squeeze?



Imagine before any major life decision,

you knew in advance if ‘the juice was

worth the squeeze’

While we’re lucky enough to have that data,

the problem is it’s often buried…


Where does your first destination

outcome data live?


Prospective

Students

Faculty

Academic Advisors

Admissions

Officers

Parents

If your outcome data is buried in your

website or, worse, your CSM, you’re

cutting off important stakeholders


I challenge you to think about outcome data, not to show what students

have accomplished but to show future students what’s possible


In a world where career services is just another student

service, Judy starts thinking about college…


College Alternatives are Abound


She decides to tour a few colleges, thinking she can get

more resources from admissions…


She enrolls not having a career pathway in mind and

not thinking of career services as a solution.



When a student doesn’t start thinking about career

pathways early, this is what the job search looks like…


Writing Center

Student Center

Classroom

Advising

Admissions

Science LabLibrary

Classroom

INDUSTRY

RESEARCH

INTERVIEW

PREP

ALUMNI

MENTORS

INTERNSHIPS

& JOBS

OUTCOME

DATA

CAREER

PLANNING

TOOLS

Career Services

Innovators are making outcome data a bigger part of

the campus culture and student experience


In a world where career services is part of the culture, we

meet Sean. Just like Judy, Sean goes to Google.


Admissions“Sean explores Career Pathways for IU’s Schools and Colleges"


Open House“Sean meets with an Admissions Advisor to compare career pathways for his top 3 programs”


By the time Sean has enrolled, he’s visited the

career center’s website 20x



Academic Advising“During major selections, Sean explores student outcomes for each major he’s considering”

Faculty Advising


“Sean meets with his favorite professor to discuss potential employers”

Career Advising


“Sean meets with his career advisor to refine his plan to land a job at Yelp”


Connects with an

Alumni Mentor

Attends

Resume & Interview

Workshops

Stands out at the Fair

& Lands the Job

Sean is definitely taking your first destination survey


Advice

1. First, ask your web, marketing and communications team if they

are interested in promoting your First Destination Data in the

website

2. Second, ask Institutional Research if they are interested in

collaborating to promote First Destination Data. They might have

Business Intelligence tools to help you shine a light on the data

3. Promote it front and center in your own website and share with

key stakeholders what it is and how they an use it to support

students


Best practices

You don’t need great outcomes or lofty knowledge rates - every data point counts

Make sure it’s public facing and easily accessible

Make sure it’s dynamic

Make sure it links to your resources, events and services

Equip your campus partners with links and a one-sheeter


First Destination Data Survey

http://bit.ly/uconnectodvsurvey


Who is ready for some uCONNECT FOUR??


session iv: industry trend

Documents