session topic: how to build a corporate social network platform room #b oct 17, 2007 4:25 – 5:25pm...
DESCRIPTION
Blogs, anyone? 北京 beijingTRANSCRIPT
Session Topic:
How to Build a Corporate Social Network Platform
Room #BOct 17, 20074:25 – 5:25pm
北京 beijing
Moderator
Des Walsh, Business Coach & Social Media Evangelist – deswalsh.com
Panelists:
Jason Ge, Marketing General Manager, Sina – www.sina.com.cn
Debbie Weil, Corporate blogging consultant and author of
The Corporate Blogging Book – www.debbieweil.com
Speakers
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Blogs, anyone?
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• CEO blog• Other “official” blogs• Employee blogs
Our focus today on public-facing blogs but blogs behind the firewall help create a culture of blogging and skills
Types of Corporate Blog
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Sun CEO Blog
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http://blog.sina.com.cn/caiming
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q.blog.sina.com.cn/bmwmini
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auto.sina.com.cn/2006-08-30/157/1150.html
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http://tinyurl.com/cgwdm
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What it’s about
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Resources
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• Links for China corporate blogging
http://www.blogwriteforceos.com/chinatour
• This set of slideshttp://www.deswalsh.com/(see ad:tech link – two days from now)