seth godin- style ppt about nyl
TRANSCRIPT
![Page 1: Seth Godin- style PPT about NYL](https://reader036.vdocument.in/reader036/viewer/2022081502/55492f84b4c90547498c2b49/html5/thumbnails/1.jpg)
Seth Godin- style PPT about
Com 459Jeff McNeillLyn Jang
![Page 2: Seth Godin- style PPT about NYL](https://reader036.vdocument.in/reader036/viewer/2022081502/55492f84b4c90547498c2b49/html5/thumbnails/2.jpg)
WHO ARE YOU
-THE COMPANY YOU KEEP
STEP 1
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WHAT DO YOU DO?
WE SELL
STEP 2
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NYL VISION
# 1 in CUSTOMER LOYALTY
& TRUSTWORTY COMPANY
STEP 3
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Waves NYL is riding
SOCIAL NETWORKS
OPPENESS
AFFORDABLE LUXURY
LONGEVITY
STEP 4
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ENEMY?
1.NYL
2.THE HARTFORD
3.ING
STEP 5
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WHY ?
ONLY insurer in the market to declare a dividend on its long-term care insurance products
STEP 6
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ADD ?
SUBTRACT?
•MORE ONLINE SERVICES
• OUTSOURCINGNOTHING
STEP 7
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WHO LOVES YOU?
NYL
CUSTOMER LOYALTY
& VALUE
GIVES
MONEY & LOYALTY
TAKE
STEP 8
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THE GOOD GUYTHE BAD GUY
CUSTOMER
has the ONLYVARIOUS PRODUCTS, ITS NOT USEFUL
STEP 9
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YOUR NAME
STEP 10
a respected name with life in it
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STEP 11
TRUELINE OF
THE COMPANY YOU KEEP
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STEP 12
EXTENSION CORD?
AGENT
MOUTH POWER
TALK
CUSTOMERS
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NYL’S STRATEGY
STEP 13
KEEP A BIG FISH IN SMALL POND
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Thank you