today's 60-second book brief: permission marketing by seth godin
TRANSCRIPT
![Page 1: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/1.jpg)
marketingPERMISSION60-SECOND BOOK BRIEFS
BY SETH GODIN
![Page 2: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/2.jpg)
TURN STRANGERS
INTO FRIENDS
In 1999, Seth Godin wrote the book Permission Marketing which showed us how turn strangers into friends and friends into customers.
![Page 3: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/3.jpg)
STEP #1: INCENTIVE
![Page 4: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/4.jpg)
You have to provide an incentive for people to sign up for your permission marketing. If you wouldn’t take the time to read your marketing materials in the middle of a hectic day, keep searching.
![Page 5: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/5.jpg)
STEP #2: TEACH
![Page 6: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/6.jpg)
You don’t gain trust in the first interaction. You gain trust by continuing to provide value over time by teaching them how to get better at whatever your brand promises it will do.
![Page 7: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/7.jpg)
STEP #3: REINFORCE THE
INCENTIVE
![Page 8: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/8.jpg)
why?
Make sure you are reinforcing the reasons your subscriber signed up in the first place over time. permission marketing is a long-term relationship play.
why?why?why?why?why?why?
![Page 9: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/9.jpg)
STEP #4: GET MORE
PERMISSION
![Page 10: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/10.jpg)
10 minutes
9 minutes
15minutes
25minutes
35 minutes
5 minutes
2 minutes
19 minutes
13 minutes
2 minutes
This is when you start to capture some value from this relationship by gathering more information from them about their needs and their interests.
![Page 11: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/11.jpg)
STEP #5: ASK FOR THE SALE
![Page 12: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/12.jpg)
Finally, you are able to ask for the sale with a relevant offer at the right time because of the information you’ve gained and the trust you’ve developed.
![Page 13: Today's 60-Second Book Brief: Permission Marketing by Seth Godin](https://reader031.vdocument.in/reader031/viewer/2022021919/587ac4aa1a28abc0478b7a27/html5/thumbnails/13.jpg)
CREATE YOUR GREATEST WORK
GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT ATWWW.READITFOR.ME